論文摘要
物流乃是指從採購、生產、交貨、至顧客服務等能創造附加價值的機能性
活動之控制與規畫的過程，其中並隱含供應鏈的觀念；由於物流常跨越數
個功能部門，因此物流策略乃是介於事業策略與功能策略之間的整合性策
略。
「環境不確定、策略、組織績效」的研究是管理典範之一，其相關研究極
多；而在物流方面，環境不確定與物流策略或物流能力與組織績效都曾有
人作過研究，但是「環境不確定、物流策略、組織績效」的關係則尚未有
人探討，由於物流對於企業未來的競爭地位愈來愈重要，因此探討此課題
，是件相當有意義的事。
本研究首先透過文獻探討提出以包容性、不可預測性、變動性、異質性等
四構面代表環境不確定。其次，在物流策略中建議包含內容和過程構面，
以迅速反應顧客需求的物流能力表示內容構面，而以物流機能性活動代表
過程構面。最後在組織績效方面，除列入物流績效外，再加入企業績效。
本研究透過上面的架構，建立「環境不確定、物流策略、組織績效」的模
式。
接著本研究進行實證研究，選擇資訊電子業做為研究對象，進行人員訪談
、問卷調查與回收。並以LISREL模式對環境不確定（包容性、不可預測性
、變動性、異質性）、物流策略（物流能力、物流機能性活動）、組織績
效（物流績效、企業績效）進行確認性因素分析，整體模式適合度驗證結
果，各項指標顯示本模式尚稱良好。
經由上面之分析，本研究之重要發現如下：
1. 環境的包容性會影響物流能力，也影響企業績效；而環境的變動性影響物流
機能性活動。
2. 物流機能性活動會影響物流能力。
3. 物流機能性活動和物流能力皆會影響物流績效。
4. 物流績效會影響企業績效。
5. 包容性可經由物流能力影響物流績效，而變動性亦可經由物流機能性活動影
響物流績效；而且由於包容性影響企業績效，可知物流策略只具有部份中介
效果。
而本研究在管理上之涵義如下：
1. 企業要發展物流策略以幫助公司達成長期的成功，須經由物流績效的
提昇，以增加企業績效。
2 當環境有利於企業的經營，企業會加強物流能力，藉以增加物 流績
效，間接提高企業績效。
3. 當企業因應外在環境的變動時，會發展物流機能性活動，藉以提昇物
流績效，間接提高企業績效。

Dissertation Abstract
Graduate Institute of Business Administration
National Taiwan University
Name: Sen-Kuei Liao Date：June, 1998
Advisors: David M. Chiang
Wun-Hwa Chen
Logistics Strategy, Environmental Uncertainty, and
Organizational Performance: A Study of Taiwan''s
Information and Electronic Companies
Logistics, implying the supply chain concept, is concerned with
the planning and control of the flow of value-added activities
from procurement, production, and delivery to customer service.
Logistics strategy, involving several functional departments,
is usually classified as an integrated strategy lying between
business strategy and functional strategy.
The research on the environmental uncertainty-strategy-
performance managerial paradigm has received much attention
over the past two decades. The main thrust of past research has
been towards investigating the relationships between
environmental uncertainty and logistics strategy; and the
relationships between logistics capabilities and performance.
Few researches have yet been conducted to study the
relationships among environmental uncertainty, logistics
strategy, and performance. In recent years,
logistics activities have increasingly played an important role
in determining a company''s future competitive position. Hence,
the research on the above managerial paradigm is an important
research issue worth to pursue.
In this research, we will propose a framework of conceptual
model depicting the relationships among environmental
uncertainty, logistics strategy, and performance. Based on the
results of extensive literature review, environmental
uncertainty is represented by four dimensions including
munificence, unpredictability, variability, and heterogeneity.
For the purpose of our study, we consider both the content of
logistics strategy and the process of logistics strategy. The
former one contains capabilities o
quick response (QR) and efficient consumer response (ECR);
while the latter includes logistics activities. Both the
logistics performance and business performances are used to
measure the organizational performance.
In this dissertation, we will use questionnaire approach to
validate the proposed conceptual model. We will focus primarily
on information and electronic industry in Taiwan. The
questionnaire was developed based on literature review and
modified by conducting a series of in-depth interviews. LISREL
model is then applied to perform the confirmatory factor
analysis to confirm the significance of the relationship among
munificence, unpredictability, variability, heterogeneity,
logistics strategy, logistics
activities, logistics performance, and business performance.
The result of the test of goodness of fit confirmed the
validity of the proposed conceptual model.
Main empirical findings in this research can be summarized as follows:
1. While munificence affects both logistics capabilities and
business performance; variability impacts only logistics
activities.
2. Logistics activities will affect logistics capabilities.
3. Both logistics capabilities and logistics activities will
affect the logistics performance.
4. The logistics performance will influence the business performance.
5. Although both logistics capabilities and logistics
activities are related to the logistics performance; however,
only munificence is related to logistics capabilities and
variability is related to logistics activities. Meanwhile,
munificence is related to business performance; therefore,
logistics strategy is only a partial mediator.