一、中文部分
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[8]陳志鴻，「行銷廣告新思維」，動腦雜誌，292期，2000年，頁42-45。
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[10]動腦雜誌編輯部，「1998台灣地區綜合廣告代理排行榜」，動腦雜誌，275期，1999年，頁45-77。
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[15]鄧振源、曾國雄，「層級分析法(AHP)的內涵特性與應用(下)」，中國統計學報，第27卷第7期，1989年b，頁13767-13786。[16]樊志育，廣告學新論，台北：三民書局股份有限公司，第五版，1985年。
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