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題名:螢幕特性與個別差異對VDT圖像設計之偏好與腦波(EEG)的影響
作者:柯亞先 引用關係
作者(外文):YA-HSIEN KO
校院名稱:國立臺灣科技大學
系所名稱:工業管理系
指導教授:謝光進
學位類別:博士
出版日期:2005
主題關鍵詞:色彩組合單一/同時呈現型態圖像設計個別差異主觀偏好極性腦波圖(EEG)α波θ波Color combinationSingly/Simultaneously presentation typeIcon designIndividual differencesSubjective preferencePolarityEEGAlpha rhythmTheta rhythm
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本論文主要研究螢幕特性與個別差異,對視覺顯示終端機(VDT)上圖像設計偏好與腦波的影響。
實驗一探討目標/背景色彩組合,單一/同時呈現型態,以及性別、設計專長對VDT上圖像設計偏好的影響。研究結果顯示:黑色目標(白底黑、黃底黑)與黑色背景(黑底紅、黑底黃)是最受歡迎的色彩。在純有色(chromatic color)組合方面,藍底黃(yellow-on-blue)最受歡迎;而帶有綠色(綠底青、紫底綠)或青色(青底綠)的目標/背景色彩組合則最不討好。此外,受試者對於圖像在單一呈現時的評分,高於同時呈現時的評分。女性對於帶有紫色目標或背景圖像的評分高於男性。具有設計背景的受試者,對於帶有黑色目標/背景色彩組合之評分,顯著高於不具設計背景的受試者。
實驗二探討目標/背景色彩組合與極性,對VDT上圖像設計偏好與腦波的影響。研究結果顯示:受試者較偏好陰性呈現(暗底亮字)的圖像。在EEG方面,實施圖像主觀偏好之量測時,腦部右側(F4、P4)的θ與α波功率強度,均較左側(F3、P3)為高;且腦部中線的θ與α波功率強度呈顯著遞增(FCZ<CZ<PZ)。另外在視覺證據上,主觀偏好顯示「喜歡」與「不喜歡」的腦波,於F3、P3、PZ、P4電極處,似有不同的模態(modality)存在:受試者對於「不喜歡」圖像的α波曲線,與「喜歡」的圖像之α波曲線,約相交於10~10.5 Hz間。在10 Hz前(8-10 Hz)「不喜歡」組的α波強度始終較低,在10.5 Hz後(10.5-12 Hz)「不喜歡」組的α波強度始終較高。
Two experiments were executed in this study. The first experiment explored the effects of display characteristics such as target/background color combination, singly/simultaneously presentation type, and individual differences of sex, and design specialty on preferences of VDT icon design. The results indicated that black targets (black-on-white, black-on-yellow) and black backgrounds (red-on-black, yellow-on- black) were the most popular color combination. As for the chromatic color combinations, yellow-on-blue was the most favored. Subjects rated color combinations under Singly Presentation higher than those under Simultaneous Presentation. Woman rated purplish targets and rated purplish background higher than men. Subjects with design background favored black more, either as a target or background, but they favored turquoise less than those without design background.
The second experiment investigated the effects of color combination and polarity on subjective preferences and EEG evaluation. The results indicated that subjects favored the color combinations in much the same way as in the first experiment. As for the polarity, the negative presentation was more popular than the positive presentation. When the subjective preference was measured, the results of EEG evaluation indicated that the powers of F4-θ and P4-θ in the right brain were higher than F3-θ and P3-θ in the left brain, and the powers of F4-α and P4-α in the right brain was higher than F3-α and P3-α in the left brain too. In addition, the power of θ and α increased significantly over the midline regions of the scalp (FCZ<CZ<PZ). Also, in the visual evidence, there exists some modality in the channels of F3, P3, PZ, and P4 of the spectral-power plot.
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