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題名:創新能耐與市場績效之研究-門檻自我迴歸模型(TAR)之應用
作者:方慧臻 引用關係
作者(外文):Hui-chen Fang
校院名稱:國立中正大學
系所名稱:企業管理所
指導教授:何雍慶
學位類別:博士
出版日期:2010
主題關鍵詞:創新能耐組織學習進入時間市場績效動態能耐Dynamic capabilityOrganizational learningInnovative capabilitiesMarket performanceEntry time
原始連結:連回原系統網址new window
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持續投入創新活動,學習並建立創新能耐,是組織維持競爭優勢的主要來源之一。本文整合資源基礎、動態能耐、組織學習、路徑依賴、創新等理論基礎,主張創新能耐應有層級之分,且不同層級的創新能耐其知識學習的內涵也不同,故其對競爭優勢與績效的影響也應分別探討。而位於不同創新能耐層級的企業群組,表示其競爭範圍是在不同層級的,本文並引用權變理論分別加以探討其配適的進入時間策略。此外,在實證上本文引用縱橫迴歸模型與門檻自我迴歸模型TAR(Threshold Auto-regression Model)進行確認。
本文以台灣壽險產業為研究對象,研究期間為1999-2008 年,逐筆記錄新產品推出之內容,共獲得1,471 筆資料。研究結果發現創新能耐與市場績效為正向關係。依實證資料顯示,創新能耐可分為較高與較低程度兩種層級。不論較高或較低的創新能耐與市場績效間皆是正向關係,且創新能耐較高之企業群組對於市場績效之貢獻大於創新能耐較低之企業群組。此外,在進入時間策略部份,創新能耐較低之企業較晚進入市場並沒有壞處,但創新能耐較高之企業較晚進入市場則對其績效表現有不利之影響。
Firms keep innovating, learing and building innovative capabilities is one way to maintain competitive advantage. This study synethesizes RBV, dynamic capability, organizational learing and innovation theory, then suggests there is hierarchy between firms’ innovative capabilies. Therefore, the effects of different innovative
capabilities groups on market performance should be discussed separately. Moreover,this study applies the contingent view to examine entry time strateties which the
different innovative capabilities groups should fit. Using TAR (Threshold Auto-Regression Model), this study investigates different associations between innovative capabilities and market performance.
This study includes 10 years (1999-2008) of longitudinal data on Taiwan’s life insurance industry. Results show that there is a positive relationship between innovative capabilities and market perforamance. According to the estimate of TAR model, there is one regime between innovative capabilities and market performance,
and the contribution of higher innovative capabilities to market performance is greater than lower innovative capabilities. Futhermore, the positive relationhisp
will be attenuated, when the higher innovative capabilities of firms which entry the new market much later. Howerve, there is no disadvantage, when the lower
innovative capabilities of firms which entry the new market later.
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