心智決策模式分析新產品開發風險管理之研究__臺灣人文及社會科學引文索引資料庫

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題名：	心智決策模式分析新產品開發風險管理之研究
作者：	鄭又腆
作者(外文)：	Yu-Tien Cheng
校院名稱：	國立雲林科技大學
系所名稱：	資訊管理系博士班
指導教授：	莊煥銘鄭景俗
學位類別：	博士
出版日期：	2011
主題關鍵詞：	風險管理；專案管理；新產品開發；決策實驗室分析法；分析層級程序法；決策模式；德菲法；Analytic Hierarchy process；New Product Development；Delphi Method；Risk Management；Decision Model；Project Management；Decision Making Trial and Evaluation Laboratory
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:0 點閱:43

本研究的重點在於探討新產品開發風險管理心智決策模式，在研究方法的選定上，運用德菲法(Delphi Method)專家訪談來獲得行動輔具新產品開發之關鍵風險指標，並據以發展出符合組織特性之關鍵風險指標心智圖像(Mind Map)，以利提供後續產品開發機構在研發管理運用的方向。如此將有助於人員順利執行專案的各項工作，並運用決策實驗室分析法(Decision Making Trial and Evaluation Laboratory, DEMATEL)分析各指標間之因果關係與重要性。利用分析層級程序法(Analytic Hierarchy process, AHP)將指標項目依不同層面加以分解成為一簡單的層級架構，使問題層級化、數量化及結構化。透過成對比較矩陣求得指標層級要素的權重值及排序，提供決策者資訊，最後透過量化的判斷加以綜合評估，建立行動輔具新產品開發風險指標與管理機制，並進一步解析其概況與發展條件，提出實際運用的策略及方案，經由本研究所得之結果，期能提高產品開發產業之風險管控效能，進而創造企業競爭力。

以文找文

The emphasis of this research is to discuss the risk management using mind decision making model when developing the new assistive device for elders. The Delphi Method would be the research approach when interviewing professionals to gain the key risk factors for a new product development. Based upon that, the key risk factor mind map suiting the features of organizations could be established. This step could help staffs to operate procedures smoothly while implementing the projects, applying the relation and importance of all factors, which were analyzed through the Decision Making Trial and the Evaluation Laboratory. By using the Analytic Hierarchy process to classify the key factors into a simple hierarchical structure according to their relevant levels. Through this method, problems would be hierarchical, numerical, and structural. The paired comparison matrix would be hired to know the weight and the priority of key level factors for providing decision-maker information. The comprehensive evaluation could also be made in the end through making information quantitative. This evaluation would establish the key risk factors and management system of developing assistive devices for elders, and help to analysis the general states and advantages of the product to be developed. Considering these factors and evaluation results, the practical strategies and plans could be proposed. By applying the result in this research, elevating the proficiency in risk control of product development industry is expected, which would create the company’s competitiveness.

以文找文

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