一、中文部分
1.劉昆夏、鄭英耀、王文中(民99)，創意產品共識評量之信、效度析論，測驗學刊，57輯1期，59-84頁。
2.劉常勇(民91)，創業管理的12堂課，台北市：天下遠見。
3.曾光華(民97)，行銷管理，台北縣：前程文化。
4.黃天佑、俞海琴、蔡淑娟(民77)，行銷學原理，台北縣：五南圖書。
二、英文部分
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