:::

詳目顯示

回上一頁
題名:不同類型之產品特定事件對公司價值的影響--以台灣市場為例
作者:王東昇 引用關係
作者(外文):Tung-sheng Wang
校院名稱:國立高雄第一科技大學
系所名稱:管理研究所
指導教授:徐世同
學位類別:博士
出版日期:2012
主題關鍵詞:產品特定新聞事件台灣股票市場事件研究Product-specific news eventsTaiwan Stock Exchange MarketStock market reactionEvent Study
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:50
(NONE)
A lot of previous research has been concerned with investigating the implications of the financial consequences of new product developments, delays, and extensions. Yet few studies have examined the relationships between stock market reactions and product-specific news. This current research aims to fill such gaps in the literature by critically assessing the effects of three different product-specific news events on a firm’s financial performance: third-party organization (TPO) endorsed product award news (awards), patent infringement events, and product recall events. Hence, this study extends this line of research on several fronts.
First, it investigates the impact of TPO awards and their impacts on a firm’s market performance. Specifically, the study enquires into the relationship between a firm’s accumulation of TPO endorsed awards and its market value.
Second, the use of patent infringements against competitors has become a common practice in not only protecting a firm’s intellectual property rights but also in deterring competitors from entering the market. Prior studies have merely focused on the impact of patent infringement events on a firm’s abnormal stock return. Little attention has been given to the negative effects of such events in dollar amounts claimed on a firm’s market value. This study will employ the method of event study to examine the impact of a patent lawsuit on the market values of both the defendant’s and plaintiff’s firms. Third, past research has examined the impact of a firm’s product recall on the fluctuation of its stock prices. The duration of such impact has gained less attention. This study will probe into the relationship between the impact duration of a firm’s recall events and its market value.
Aaker, D. A. & Jacobson, R. (1994). The Financial Information Content of Perceived Quality. Journal of Marketing Research, 31(2), 191-201.
Aaker, D. A. & Jacobson, R. (2001). The Value Relevance of Brand Attitude in High-Technology Markets. Journal of Marketing Research, 38(4), 485-493.
Aaker, D. A. (1989). Managing Assets and Skills: The Key to a Sustainable Competitive Advantage. California Management Review, 31(2), 91-106.
Adaval, R. (2003). How Good Gets Better and Bad Gets Worse: Understanding The Impact of Affect on Evaluations of Known Brands. Journal of Consumer Research, 30(3), 352-367.
Agrawal, J. & Kamakura, W. A. (1995). The Economic Worth of Celebrity Endorsers: An Event Study Analysis. The Journal of Marketing, 59, 56-62.
Ahluwalia, R., Burnkrant, R. E. & Unnava, H. R. (2000). Consumer Response to Negative Publicity: The Moderating Role of Commitment. Journal of Marketing Research, 37(2), 203-214.
Ahmed, P., Gardella, J. & Nanda, S. (2002). Wealth Effect of Drug Withdrawals on Firms and Their Competitors. Financial Management, 31(3), 21-41.
Akaike, H. (1973). Information Theory and an Extension of the Maximum Likelihood Principle Second International Symposium on Information Theory (Pp. 267-281): Akademiai Kiado.
Alessi, L. D. & Staaf, R. J. (1994). What Does Reputation Really Assure? The Relationship of Trademarks to Expectations and Legal Remedies. Economic Inquiry, 32(3), 477-485.
Almon, S. (1965). The Distributed Lag between Capital Appropriations and Expenditures. Econometrica: Journal of the Econometric Society, 33(1), 178-196.
Arndt, J. (1967). Role of Product-Related Conversations in the Diffusion of a New Product. Journal of Marketing Research, 4(3), 291-295.
Ashill, N. (2007). Return On Marketing Investment: The New Marketing Paradigm. Journal of Strategic Marketing, 15(5), 375-376.
Atkin, C. & Block, M. (1983). Effectiveness of Celebrity Endorsers. Journal of Advertising Research, 23(1), 57-61.
Balasubramanian, S. K., Mathur, I. & Thakur, R. (2005). The Impact of High-Quality Firm Achievements on Shareholder Value: Focus on Malcolm Baldrige and J. D. Power and Associates Awards. Journal of the Academy of Marketing Science, 33(4), 413-422.
Ball, R., & Brown, P. (1968). An Empirical Evaluation of Accounting Income Numbers. Journal of Accounting Research, 6(2), 159-178.
Barth, M. E., Clement, M. B., Foster, G. & Kasznik, R. (1998). Brand Values and Capital Market Valuation. Review of Accounting Studies, 3(1), 41-68.
Bartov, E., Givoly, D., & Hayn, C. (2002). The Rewards to Meeting or Beating Earnings Expectations. Journal of Accounting and Economics, 33(2), 173-204.
Bayus, B. L., Erickson, G. & Jacobson, R. (2003). The Financial Rewards of New Product Introductions in the Personal Computer Industry. Management Science, 49(2), 197-210.
Bazerman, M. H., Magliozzi, T. & Neale, M. A. (1985). Integrative Bargaining in a Competitive Market. Organizational Behavior and Human Decision Processes, 35(3), 294-313.
Berger, J., Sorensen, A. T. & Rasmussen, S. J. (2010). Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. Marketing Science, 29(5), 815-827.
Best, R. J. (2005). Market-Based Management: Strategies for Growing Customer Value and Profitability (4th Ed.). NJ: Prentice Hall
Bettis, R. A. (1983). Modern Financial Theory, Corporate Strategy and Public Policy: Three Conundrums. Academy of Management Review, 8(3), 406-415.
Bhagat, S. & Black, B. S. (1999). The Uncertain Relationship between Board Composition and Firm Performance. Business Lawyer, 54(3), 921-963.
Bhagat, S. & Umesh, U. N. (1997). Do Trademark Infringement Lawsuits Affect Brand Value: A Stock Market Perspective. Journal of Market-Focused Management, 2(2), 127-148.
Bhagat, S., & Romano, R. (2002). Event Studies and the Law: Part II: Empirical Studies of Corporate Law. American Law and Economics Review, 4(2), 380-423.
Bhagat, S., Bizjak, J. & Coles, J. L. (1998). The Shareholder Wealth Implications of Corporate Lawsuits. Financial Management, 27(4), 5-27.
Bhagat, S., Brickley, J. A. & Coles, J. L. (1994). The Costs of Inefficient Bargaining and Financial Distress: Evidence from Corporate Lawsuits. Journal of Financial Economics, 35(2), 221-247.
Binder, J. (1998). The Event Study Methodology since 1969. Review of Quantitative Finance and Accounting, 11(2), 111-137.
Bizjak, J. M. & Coles, J. L. (1995). The Effect of Private Antitrust Litigation on the Stock-Market Valuation of the Firm. The American Economic Review, 85(3), 436-461.
Blattberg, R. C. & Deighton, J. (1996). Manage Marketing by the Customer Equity Test. Harvard Business Review, 74(July/August), 136-145.
Bobinski Jr, G. S., & Ramirez, G. G. (1994). Advertising to Investors: The Effect of Financial-Relations Advertising on Stock Volume and Price. Journal of Advertising, 23(4), 13-28.
Bond, J. & Kirshenbaum, R. (1998). Under the Radar: Talking to Today''s Cynical Consumer: Wiley.
Box, G. E. P. & Pierce, D. A. (1970). Distribution of Residual Autocorrelations in Autoregressive-Integrated Moving Average Time Series Models. Journal of the American Statistical Association, 65(332), 1509-1526.
Box, G. E. P., Jenkins, G. M. & Reinsel, G. C. (1976). Time Series Analysis (4th Ed.). San Francisco: Holden-Day
Brainard, W. C. & Tobin, J. (1968). Pitfalls in Financial Model Building. The American Economic Review, 58(2), 99-122.
Brown, S. J. & Warner, J. B. (1980). Measuring Security Price Performance. Journal of Financial Economics, 8(3), 205-258.
Brown, S. J. & Warner, J. B. (1985). Using Daily Stock Returns: The Case of Event Studies. Journal of Financial Economics, 14(1), 3-31.
Burgoon, J. K., & Le Poire, B. (1993). Effects of Communication Expectancies, Actual Communication, and Expectancy Disconfirmation on Evaluations of Communicators and Their Communication Behavior. Human Communication Research, 20(1), 67-96.
Burgstahler, D., & Eames, M. (2006). Management of Earnings and Analysts'' Forecasts to Achieve Zero and Small Positive Earnings Surprises. Journal of Business Finance & Accounting, 33(5-6), 633-652.
Buttle, F. A. (1998). Word of Mouth: Understanding and Managing Referral Marketing. Journal of Strategic Marketing, 6(3), 241-254.
Cameron, G. T. (1994). Does Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement. Journal of Public Relations Research, 6(3), 185-207.
Caswell, J. A. (1992). Using Industrial Organization and Demand Models for Agribusiness Research. Agribusiness, 8(6), 537-548.
Chaiken, S. & Maheswaran, D. (1994). Heuristic Processing Can Bias Systematic Processing: Effects of Source Credibility, Argument Ambiguity, and Task Importance on Attitude Judgment. Journal of Personality and Social Psychology, 66(3), 460-473.
Chaiken, S. (1979). Communicator Physical Attractiveness and Persuasion. Journal of Personality and Social Psychology, 37(8), 1387-1397.
Chan, L. K. C., Lakonishok, J. & Sougiannis, T. (2003). The Stock Market Valuation of Research and Development Expenditures: Oxford: Oxford University Press.
Chaney, P. K., Devinney, T. M. & Winer, R. S. (1991). The Impact of New Product Introductions on the Market Value of Firms. Journal of Business, 64(4), 573-610.
Chen, C. T. (1998). Linear System Theory and Design. New York: Oxford University Press, Inc.
Chen, H. J., Huang, S. Y. & Kuo, C. L. (2009). Using the Artificial Neural Network to Predict Fraud Litigation: Some Empirical Evidence from Emerging Markets. Expert Systems with Applications, 36(2), 1478-1484.
Chen, H.-Y., Liu, Y.-C., Tsao, S.-M. & Chang, D.-S. (2007). The Stock Market''s Reaction to National Quality Award Announcement. Journal of Quality (Pin Zhi Xue Bao), 14(3), 235-249.
Chen, N. (2007). Modeling Demand for Rail Transport with Dynamic Econometric Approaches. International Review of Business Research Papers, 3(2), 85-96.
Chen, S. S. & Ho, K. W. (1997). Market Response to Product-Strategy and Capital-Expenditure Announcements in Singapore: Investment Opportunities and Free Cash Flows. Financial Management, 26, 82-88.
Chen, S. S., Ho, K. W. & Ik, K. H. (2005). The Wealth Effect of New Product Introductions on Industry Rivals. The Journal of Business, 78(3), 969-996.
Chen, S. S., Ho, K. W., Ik, K. H. & Lee, C. (2002). How Does Strategic Competition Affect Firm Values? A Study of New Product Announcements. Financial Management, 31, 67-84.
Chen, Y., Ganesan, S. & Liu, Y. (2009). Does A Firm''s Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises. Journal of Marketing, 73(6), 214-226.
Chevalier, J. A. & Mayzlin, D. (2006). The Effect of Word of Mouth on Sales: Online Book Reviews. Journal of Marketing Research, 43(4), 345-359.
Chu, T. H., Lin, C. C. & Prather, L. J. (2005). An Extension of Security Price Reactions around Product Recall Announcements. Quarterly Journal of Business and Economics, 44(3/4), 33-48.
Chung, K. H., & Pruitt, S. W. (1994). A Simple Approximation of Tobin''s Q. Financial Management, 23(3), 70-74.
Clark, J. M., Cornwell, T. B. & Pruitt, S. W. (2002). Corporate Stadium Sponsorships, Signaling Theory, Agency Conflicts, and Shareholder Wealth. Journal of Advertising Research, 42(6), 16-32.
Clark, J. M., Cornwell, T. B. & Pruitt, S. W. (2009). The Impact of Title Event Sponsorship Announcements on Shareholder Wealth. Marketing Letters, 20(2), 169-182.
Cleeren, K., Dekimpe, M. G. & Helsen, K. (2008). Weathering Product-Harm Crises. Journal of the Academy of Marketing Science, 36(2), 262-270.
Cockburn, I. M., & Griliches, Z. (1988). Industry Effects and Appropriability Measures in the Stock Markets Valuation of R&D and Patents. American Economic Review, 78(2), 419-423.
Connolly, R. A. & Hirschey, M. (1988). Market Value and Patents: A Bayesian Approach. Economics Letters, 27(1), 83-87.
Connolly, R. A. & Hirschey, M. (1990). Firm Size and R&D Effectiveness: A Value-Based Test. Economics Letters, 32(3), 277-281.
Cooper, J. P. (1972). Two Approaches to Polynomial Distributed Lags Estimation: An Expository Note and Comment. The American Statistician, 26(3), 32-35.
Cutler, D. M. & Summers, L. H. (1988). The Costs of Conflict Resolution and Financial Distress: Evidence from the Texaco-Pennzoil Litigation. Rand Journal of Economics, 19(2), 157-172.
Datta, P. R., Chowdhury, D. N. & Chakraborty, B. R. (2005). Viral Marketing: New Form of Word-Of-Mouth through Internet. The Business Review, 3(2), 69-76.
Davidson Iii, W. N. & Worrell, D. L. (1992). Research Notes and Communications: The Effect of Product Recall Announcements on Shareholder Wealth. Strategic Management Journal, 13(6), 467-473.
Davidson, W. N., Chandy, P. & Cross, M. (1987). Large Losses, Risk Management and Stock Returns in the Airline Industry. The Journal of Risk and Insurance, 54(1), 162-172.
Dawar, N. & Pillutla, M. M. (2000). Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations. Journal of Marketing Research, 37(2), 215-226.
Day, G. & Fahey, L. (1988). Valuing Market Strategies. The Journal of Marketing, 52, 45-57.
Day, G. S., & Montgomery, D. B. (1999). Charting New Directions for Marketing. The Journal of Marketing, 63(Special Issue), 3-13.
Day, R. L. (1984). Modeling Choices among Alternative Responses to Dissatisfaction. Advances in Consumer Research, 11(1), 496-499.
Dean, D. H. & Biswas, A. (2001). Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services. Journal of Advertising, 30(4), 41-57.
Dean, D. H. (1999). Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes. Journal of Advertising, 28(3), 1-12.
Dennis, E. E. & Merrill, J. C. (1991). Media Debates: Issues In Mass Communication: Longman.
Dharmasena, S., Capps Jr, O., & Clauson, A. L. (2010, July 25-27). Advertising In the Us Non-Alcoholic Beverage Industry: Are Spillover Effects Negative or Positive? Revisited Using a Dynamic Approach. Paper Presented at the Agricultural and Applied Economics Association 2010 Aaea, Caes & Waea Joint Annual Meeting, Denver, Colorado.
Dion, K., Berscheid, E. & Walster, E. (1972). What Is Beautiful Is Good. Journal of Personality and Social Psychology, 24(3), 285-260.
Dobni, D. & Zinkhan, G. M. (1990). In Search of Brand Image: A Foundation Analysis. Advances in Consumer Research, 17(1), 110-119.
Doyle, P. (2000). Value-Based Marketing. Journal of Strategic Marketing, 8(4), 299-311.
Dranove, D. & Olsen, C. (1994). The Economic Side Effects of Dangerous Drug Announcements. Journal of Law and Economics, 37(2), 323-348.
Drucker, P. F. (1999). Knowledge-Worker Productivity. California Management Review, 41(2), 79-94.
Eddy, A. R. & Saunders, G. B. (1980). New Product Announcements and Stock Prices. Decision Sciences, 11(1), 90-97.
Elliott, R. K. & Jacobson, P. D. (1994). Costs and Benefits of Business Information Disclosure. Accounting Horizons, 8(4), 80-96.
Elsbach, K. D. (1994). Managing Organizational Legitimacy in the California Cattle Industry: The Construction and Effectiveness of Verbal Accounts. Administrative Science Quarterly, 39(1), 57-88.
Elsbach, K. D., & Bhattacharya, C. (2001). Defining Who You Are by What You''re Not: Organizational Disidentification and The National Rifle Association. Organization Science, 12(4), 393-413.
Englemann, K. & Cornell, B. (1988). Measuring the Cost of Corporate Litigation: Five Case Studies. Journal of Legal Studies, 17, 377-399.
Epstein, L. G. & Schneider, M. (2008). Ambiguity, Information Quality, and Asset Pricing. The Journal of Finance, 63(1), 197-228.
Fama, E. F. (1970). Efficient Capital Markets: A Review of Theory and Empirical Work. The Journal of Finance, 25(2), 383-417.
Fama, E. F. (1991). Efficient Capital Markets: Ii. Journal of Finance, 46(5), 1575-1617.
Fama, E., Fisher, L., Jensen, M. & Roll, R. (1969). The Adjustment of Stock Prices to New Information. International Economic Review, 10(1), 1-21.
Feng, J., Wang, K. Y. & Peracchio, L. A. (2008). How Third-Party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement as Signals of Quality? Advances in Consumer Research, 35, 616-623.
Fireworker, R. B. & Friedman, H. H. (1977). The Effects of Endorsements on Product Evaluation. Decision Sciences, 8(3), 576-583.
Fiske, S. T. (1980). Attention and Weight in Person Perception: The Impact of Negative and Extreme Behavior. Journal of Personality and Social Psychology, 38(6), 889-906.
Fornell, C., Mithas, S., Morgeson Iii, F. V. & Krishnan, M. S. (2006). Customer Satisfaction and Stock Prices: High Returns, Low Risk. Journal of Marketing, 70(1), 3-14.
Freeman, R. E. (1999). Response: Divergent Stakeholder Theory. The Academy of Management Review, 24(2), 233-236.
Freeman, R. E., Wicks, A. C., & Parmar, B. (2004). Stakeholder Theory and "The Corporate Objective Revisited". Organization Science, 15(3), 364-369.
Freiden, J. B. (1984). Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences. Journal of Advertising Research, 24(5), 33-41.
Friedman, H. H. & Friedman, L. (1979). Endorser Effectiveness by Product Type. Journal of Advertising Research, 19(5), 63-71.
Gande, A. & Lewis, C. M. (2009). Shareholder-Initiated Class Action Lawsuits: Shareholder Wealth Effects and Industry Spillovers. Journal of Financial and Quantitative Analysis, 44(04), 823-850.
Geyskens, I., Gielens, K. & Dekimpe, M. G. (2002). The Market Valuation of Internet Channel Additions. Journal of Marketing, 66(2), 102-119.
Gielens, K. & Dekimpe, M. G. (2007). The Entry Strategy of Retail Firms into Transition Economies. Journal of Marketing, 71(2), 196-212.
Giffin, K. (1967). The Contribution of Studies of Source Credibility to a Theory of Interpersonal Trust in the Communication Process. Psychological Bulletin, 68(2), 104-120.
Govindaraj, S., Jaggi, B. & Lin, B. (2004). Market Overreaction to Product Recall Revisited—The Case of Firestone Tires and the Ford Explorer. Review of Quantitative Finance and Accounting, 23(1), 31-54.
Greenwald, A. G. (1968). Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change Psychological Foundations of Attitudes (Pp. 147-170). New York: Academic Press.
Griffin, P. A., Grundfest, J. A., & Perino, M. A. (2004). Stock Price Response to News of Securities Fraud Litigation: An Analysis of Sequential and Conditional Information. Abacus, 40(1), 21-48.
Griliches, Z. (1981). Market Value, R&D, and Patents. Economics Letters, 7(2), 183-187.
Griliches, Z. (1994). Productivity, R&D, and the Data Constraint. The American Economic Review, 84(1), 1-23.
Grossman, S. J. (1981). The Informational Role of Warranties and Private Disclosure about Product Quality. Journal of Law and Economics, 24(3), 461-483.
Gujarati, D. N. (2003). Basic Econometrics. 4th: New York: Mcgraw-Hill.
Gupta, S. & Zeithaml, V. (2006). Customer Metrics and Their Impact on Financial Performance. Marketing Science, 25(6), 718-739.
Hall, B. (2005). Exploring the Patent Explosion. Essays in Honor of Edwin Mansfield, 195-208.
Hall, B. H. & Oriani, R. (2006). Does the Market Value R&D Investment By European Firms? Evidence from a Panel of Manufacturing Firms in France, Germany, and Italy. International Journal of Industrial Organization, 24(5), 971-993.
Hall, B. H., Jaffe, A. B. & Trajtenberg, M. (2005). Market Value and Patent Citations. Rand Journal of Economics, 36(1), 16-38.
Hamel, G. P. & Prahalad, C. (1989). Ck 1989. Strategic Intent. Harvard Business Review, 67, 63-76.
Hanssens, D. M., Rust, R. T. & Srivastava, R. K. (2009). Marketing Strategy and Wall Street: Nailing Down Marketing''s Impact. Journal of Marketing, 73(6), 115-118.
Harmon, R. R. & Coney, K. A. (1982). The Persuasive Effects of Source Credibility in Buy and Lease Situations. Journal of Marketing Research, 19(2), 255-260.
Hendricks, K. B. & Singhal, V. R. (1997). Delays in New Product Introductions and the Market Value of the Firm: The Consequences of Being Late to the Market. Management Science, 43(4), 422-436.
Hendricks, K. B. & Singhal, V. R. (1997). Does Implementing An Effective TQM Program Actually Improve Operating Performance? Empirical Evidence from Firms That Have Won Quality Awards. Management Science, 43(9), 1258-1274.
Hendricks, K. B. & Singhal, V. R. (2001). The Long-Run Stock Price Performance of Firms with Effective TQM Programs. Management Science, 47(3), 359-368.
Hendricks, K. B., & Singhal, V. R. (1996). Quality Awards and the Market Value of the Firm: An Empirical Investigation. Management Science, 42(3), 415-436.
Herr, P. M., Kardes, F. R. & Kim, J. (1991). Effects of Word-Of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective. Journal of Consumer Research, 17(4), 454-462.
Higgins, E. T. & King, G. (1981). Accessibility of Social Constructs: Information Processing Consequences of Individual and Contextual Variability Personality, Cognition, and Social Interaction (Pp. 69-121). Nj: Erlbaum.
Higgins, E. T., Bargh, J. A. & Lombardi, W. J. (1985). Nature of Priming Effects on Categorization. Journal of Experimental Psychology: Learning, Memory, and Cognition, 11(1), 59-69.
Hitt, M. A., Hoskisson, R. E. & Ireland, R. D. (1994). A Mid-Range Theory of the Interactive Effects of International and Product Diversification on Innovation and Performance. Journal of Management, 20(2), 297-326.
Hoffer, G. E., Pruitt, S. W. & Reilly, R. J. (1987). Automotive Recalls and Informational Efficiency. Financial Review, 22(4), 433-442.
Hoffer, G. E., Pruitt, S. W. & Reilly, R. J. (1988). The Impact of Product Recalls on the Wealth of Sellers: A Reexamination. The Journal of Political Economy, 96(3), 663-670.
Hogan, J. E., Lemon, K. N. & Rust, R. T. (2002). Customer Equity Management. Journal of Service Research, 5(1), 4-12.
Homburg, C. & Furst, A. (2005). How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach. Journal of Marketing, 69, 95-114.
Homburg, C., Koschate, N. & Hoyer, W. D. (2005). Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay. Journal of Marketing, 69(2), 84-96.
Horsky, D. & Swyngedouw, P. (1987). Does It Pay to Change Your Company''s Name? A Stock Market Perspective. Marketing Science, 6, 320-335.
Hoskisson, R. E., Johnson, R. A. & Moesel, D. D. (1994). Corporate Divestiture Intensity in Restructuring Firms: Effects of Governance, Strategy, and Performance. Academy of Management Journal, 37(5), 1207-1251.
Hovland, C. I., Janis, I. L. & Kelley, H. H. (1953). Communication and Persuasion; Psychological Studies of Opinion Change. New Haven, Ct: Yale University Press.
Huberman, G., & Regev, T. (2001). Contagious Speculation and a Cure for Cancer: A Nonevent That Made Stock Prices Soar. The Journal of Finance, 56(1), 387-396.
Hyman, M. R. & Mathur, I. (2005). Retrospective and Prospective Views on the Marketing/Finance Interface. Journal of the Academy of Marketing Science, 33(4), 390-400.
Ippolito, P. M. (1990). Bonding and Nonbonding Signals of Product Quality. Journal of Business, 63(1), 41-60.
Jacobson, R. & Aaker, D. A. (1987). The Strategic Role of Product Quality. The Journal of Marketing, 51, 31-44.
Jaikumar, R. & Bohn, R. E. (1992). A Dynamic Approach to Operations Management: An Alternative to Static Optimization. International Journal of Production Economics, 27(3), 265-282.
Jarrell, G. & Peltzman, S. (1985). The Impact of Product Recalls on the Wealth of Sellers. The Journal of Political Economy, 93(3), 512-536.
Johnson, S. A. & Houston, M. B. (2000). A Rexamination of the Motives and Gains in Joint Ventures. Journal of Financial and Quantitative Analysis, 35(1), 67-85.
Johnston, M. A. (2007). A Review of the Application of Event Studies in Marketing. Academy of Marketing Science Review, 11(4), 1-31.
Jolly, D. W. & Mowen, J. C. (1985). Product Recall Communications: The Effects of Source, Media, and Social Responsibility Information. Advances in Consumer Research, 12(1), 471-475.
Jones, E. A. E. & Danbolt, J. (2005). Empirical Evidence on the Determinants of the Stock Market Reaction to Product and Market Diversification Announcements. Applied Financial Economics, 15(9), 623-629.
Jones, T. M., Wicks, A. C., & Freeman, R. E. (2002). Stakeholder Theory: The State of the Art. The Blackwell Guide to Business Ethics, 19-37.
Joshi, A. & Hanssens, D. M. (2010). The Direct and Indirect Effects of Advertising Spending on Firm Value. Journal of Marketing, 74(1), 20-33.
Joshi, A. M. & Hanssens, D. M. (2009). Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?” Marketing Science, 28(2), 239-250.
Kahle, L. R. & Homer, P. M. (1985). Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective. Journal of Consumer Research, 11(4), 954-961.
Kahneman, D. & Tversky, A. (1979). Prospect Theory: An Analysis of Decision under Risk. Econometrica: Journal of the Econometric Society, 47(2), 263-291.
Kahneman, D. & Tversky, A. (1982). On The Study of Statistical Intuitions. Cognition, 11(2), 123-141.
Kamins, M. A. (1989). Celebrity and Noncelebrity Advertising in a Two-Sided Context. Journal of Advertising Research, 29(3), 34-42.
Kasznik, R., & Mcnichols, M. F. (2002). Does Meeting Earnings Expectations Matter? Evidence from Analyst Forecast Revisions and Share Prices. Journal of Accounting Research, 40(3), 727-759.
Keller, K. L. & Aaker, D. A. (1992). The Effects of Sequential Introduction of Brand Extensions. Journal of Marketing Research, 29(1), 35-50.
Keller, K. L. & Lehmann, D. R. (2003). How Do Brands Create Value? Marketing Management, 12(3), 26-31.
Keller, K. L. & Lehmann, D. R. (2006). Brands and Branding: Research Findings and Future Priorities. Marketing Science, 25(6), 740-759.
Keller, K. L. (2008). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd Ed.). NJ: Prentice Hall.
Kelm, K. M., Narayanan, V. K. & Pinches, G. E. (1995). Shareholder Value Creation during R&D Innovation and Commercialization Stages. Academy of Management Journal, 38(3), 770-786.
Kim, J. & Morris, J. D. (2003). The Effect of Advertising on the Market Value of Firms: Empirical Evidence from the Super Bowl Ads. Journal of Targeting, Measurement and Analysis for Marketing, 12(1), 53-65.
Kim, J. W. & Richarme, M. (2010). Linking Marketing Activities to Shareholder Value: Philosophical and Methodological Issues. Journal of Management and Marketing Research, 5, 1-10.
Kinney, L., & Bell, G. (2003). Do Sport Sponsorship Announcements Influence Firm Stock Prices? The Wall Street Journal Effect. Paper Presented at the Aejmc Conference Paper.
Kinney, W., Burgstahler, D., & Martin, R. (2002). Earnings Surprise “Materiality” as Measured by Stock Returns. Journal of Accounting Research, 40(5), 1297-1329.
Klein, J. G. (1996). Negativity in Impressions of Presidential Candidates Revisited: The 1992 Election. Personality and Social Psychology Bulletin, 22(3), 288-295.
Klein, P. S., & Melton, D. A. (1996). A Molecular Mechanism for the Effect of Lithium on Development. Proceedings of the National Academy of Sciences, 93(16), 8455-8459.
Koku, P. S. (2006). An Analysis and the Effects of Class-Action Lawsuits. Journal of Business Research, 59(4), 508-515.
Koku, P. S., Jagpal, H. S. & Viswanath, P. (1997). The Effect of New Product Announcements and Preannouncements on Stock Price. Journal of Market-Focused Management, 2(2), 183-199.
Koku, P. S., Qureshi, A. A. & Akhigbe, A. (2001). The Effects of News on Initial Corporate Lawsuits. Journal of Business Research, 53(1), 49-55.
Kothari, S., Lewellen, J., & Warner, J. B. (2006). Stock Returns, Aggregate Earnings Surprises, and Behavioral Finance. Journal of Financial Economics, 79(3), 537-568.
Kotler, P., Pfoertsch, W. & Michi, I. (2006). B2b Brand Management: Springer Verlag.
Kroloff, G. (1988). At Home and Abroad: Weighing In. Public Relations Journal, 44(8), 8-10.
Laczniak, R. N., Decarlo, T. E. & Ramaswami, S. N. (2001). Consumers'' Responses to Negative Word-Of-Mouth Communication: An Attribution Theory Perspective. Journal of Consumer Psychology, 11(1), 57-73.
Lane, V. & Jacobson, R. (1995). Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity. The Journal of Marketing, 59(1), 63-77.
Lanjouw, J. O. & Lerner, J. (2001). Tilting the Table? The Use of Preliminary Injunctions. Journal of Law and Economics, 44, 573-603.
Lee, H., Smith, K. G., Grimm, C. M. & Schomburg, A. (2000). Timing, Order and Durability of New Product Advantages with Imitation. Strategic Management Journal, 21(1), 23-30.
Lee, R. P. & Chen, Q. (2009). The Immediate Impact of New Product Introductions on Stock Price: The Role of Firm Resources and Size. Journal of Product Innovation Management, 26(1), 97-107.
Lehmann, D. R. (2004). Metrics for Making Marketing Matter. The Journal of Marketing, 68(4), 73-75.
Levin, I. P., Schneider, S. L. & Gaeth, G. J. (1998). All Frames Are Not Created Equal: A Typology And Critical Analysis of Framing Effects. Organizational Behavior and Human Decision Processes, 76(2), 149-188.
Lewellen, W. G. & Badrinath, S. (1997). On The Measurement of Tobin''s Q. Journal of Financial Economics, 44(1), 77-122.
Lewis, M. (2006). Customer Acquisition Promotions and Customer Asset Value. Journal of Marketing Research, 43(2), 195-203.
Lindenberg, E. B. & Ross, S. A. (1981). Tobin''s Q Ratio and Industrial Organization. Journal of Business, 54(1), 1-32.
Loewenstein, G. F. & Prelec, D. (1993). Preferences for Sequences of Outcomes. Psychological Review, 100(1), 91-108.
Lovett, M. J. & Macdonald, J. B. (2005). How Does Financial Performance Affect Marketing? Studying the Marketing-Finance Relationship from a Dynamic Perspective. Journal of the Academy of Marketing Science, 33(4), 476-485.
Lowe, R. H., & Steiner, I. D. (1968). Some Effects of The Reversibility and Consequences of Decisions on Postdecision Information Preferences. Journal of Personality and Social Psychology, 8(2pt.1), 172-179.
Lukas, B. A., Whitwell, G. J. & Doyle, P. (2005). How Can a Shareholder Value Approach Improve Marketing''s Strategic Influence? Journal of Business Research, 58(4), 414-422.
Luo, X. & Bhattacharya, C. B. (2006). Corporate Social Responsibility, Customer Satisfaction, and Market Value. Journal of Marketing, 70(3), 1-18.
Luo, X. & Donthu, N. (2006). Marketing''s Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value. Journal of Marketing, 70, 70-91.
Luo, X. & Homburg, C. (2008). Satisfaction, Complaint, and the Stock Value Gap. Journal of Marketing, 72(4), 29-43.
Luo, X. (2007). Consumer Negative Voice and Firm-Idiosyncratic Stock Returns. Journal of Marketing, 71(3), 75-88.
Mackinlay, A. C. (1997). Event Studies in Economics and Finance. Journal of Economic Literature, 35(1), 13-39.
Madden, T. J., & Weinberger, M. G. (1984). Humor in Advertising: A Practitioner View. Journal of Advertising Research, 24(4), 23-29.
Maddux, J. E. & Rogers, R. W. (1980). Effects of Source Expertness, Physical Attractiveness, and Supporting Arguments on Persuasion: A Case of Brains over Beauty. Journal of Personality and Social Psychology; Journal of Personality and Social Psychology, 39(2), 235-244.
Mahajan, V., Muller, E. & Kerin, R. A. (1984). Introduction Strategy for New Products with Positive and Negative Word-Of-Mouth. Management Science, 30(12), 1389-1404.
Maheswaran, D. & Meyers-Levy, J. (1990). The Influence of Message Framing and Issue Involvement. Journal of Marketing Research, 27(3), 361-367.
Marcellino, M., Stock, J. H., & Watson, M. W. (2006). A Comparison of Direct and Iterated Multistep Ar Methods for Forecasting Macroeconomic Time Series. Journal of Econometrics, 135(1), 499-526.
Marcus, A. (1989). The Deterrent to Dubious Corporate Behavior: Profitability, Probability and Safety Recalls. Strategic Management Journal, 10(3), 233-250.
Mcalister, L., Srinivasan, R. & Kim, M. C. (2007). Advertising, Research and Development, and Systematic Risk of the Firm. Journal of Marketing, 71(1), 35-48.
Mcginnies, E. & Ward, C. D. (1980). Better Liked Than Right. Personality and Social Psychology Bulletin, 6(3), 467-472.
Mcwilliams, A., & Siegel, D. (1997). Event Studies in Management Research: Theoretical and Empirical Issues. Academy of Management Journal, 40(3), 626-657.
Megna, P. & Klock, M. (1993). The Impact of Intangible Capital on Tobin''s Q in the Semiconductor Industry. The American Economic Review, 83(2), 265-269.
Metcalfe, J. (1993). Novelty Monitoring, Metacognition, and Control in a Composite Holographic Associative Recall Model: Implications for Korsakoff Amnesia. Psychological Review, 100(1), 3-22.
Meyers-Levy, J., & Maheswaran, D. (1990). Message Framing Effects on Product Judgments. Advances in Consumer Research, 17(1), 531-534.
Mishra, D. P. & Bhabra, H. S. (2001). Assessing the Economic Worth of New Product Pre-Announcement Signals: Theory and Empirical Evidence. Journal of Product & Brand Management, 10(2), 75-93.
Mizerski, R. W. (1982). An Attribution Explanation of the Disproportionate Influence of Unfavorable Information. Journal of Consumer Research, 9(3), 301-310.
Mizik, N. & Jacobson, R. (2009). Valuing Branded Businesses. Journal of Marketing, 73(6), 137-153.
Myers, S. C. & Majluf, N. S. (1984). Corporate Financing And Investment Decisions When Firms Have Information That Investors Do Not Have. Journal of Financial Economics, 13(2), 187-221.
Narayanan, V. K., Pinches, G. E., Kelm, K. M. & Lander, D. M. (2000). The Influence of Voluntarily Disclosed Qualitative Information. Strategic Management Journal, 21(7), 707-722.
Neale, M. A. & Bazerman, M. H. (1991). Cognition and Rationality in Negotiation. New York: Free Press.
Nickell, D., Cornwell, T. B. & Johnston, W. J. (2011). Sponsorship-Linked Marketing: A Set of Research Propositions. Journal of Business & Industrial Marketing, 26(8), 577-589.
Nicolau, J. L., & Sellers, R. (2002). The Stock Market''s Reaction to Quality Certification: Empirical Evidence from Spain. European Journal of Operational Research, 142(3), 632-641.
Nicolau, J. L., & Sellers, R. (2010). The Quality of Quality Awards: Diminishing Information Asymmetries in a Hotel Chain. Journal of Business Research, 63(8), 832-839.
Nyer, P. U. & Gopinath, M. (2005). Effects of Complaining Versus Negative Word Of Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment. Psychology and Marketing, 22(12), 937-953.
Ohanian, R. (1990). Construction and Validation of a Scale to Measure Celebrity Endorsers'' Perceived Expertise, Trustworthiness, and Attractiveness. Journal of Advertising, 19(3), 39-52.
Ojah, K. & Monplaisir, L. (2003). Investors Valuation of Global Product Design and Development. Journal of International Business Studies, 34(5), 457-472.
Pahud De Mortanges, C. & Tourani Rad, A. (1998). Marketing Strategy and Market Value: An Event-Study Analysis. European Management Journal, 16(3), 365-371.
Pashler, H. E., & Johnston, J. C. (1998). Attentional Limitations in Dual-Task Performance. In H. Pashler (Ed.), Attention (Pp. 155-189). East Essex: Uk: Psychology Press.
Patell, J. M. (1976). Corporate Forecasts of Earnings Per Share And Stock Price Behavior: Empirical Test. Journal of Accounting Research, 14(2), 246-276.
Patzer, G. L. (1985). The Physical Attractiveness Phenomena. New York: Plenum Press.
Pauwels, K., Silva-Risso, J., Srinivasan, S. & Hanssens, D. M. (2004). New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry. Journal of Marketing, 68, 142-156.
Peng, L., & Xiong, W. (2006). Investor Attention, Overconfidence and Category Learning. Journal of Financial Economics, 80(3), 563-602.
Pinches, G. E., Narayanan, V. K. & Kelm, K. M. (1996). How the Market Values the Different Stages of Corporate R&D—Initiation, Progress, and Commercialization. Journal of Applied Corporate Finance, 9(1), 60-70.
Pruitt, S., & Peterson, D. (1986). Security Price Reactions around Product Recall Announcements. Journal of Financial Research, 9(2), 113-122.
Przasnyski, Z. H. & Tai, L. S. (1999). Stock Market Reaction to Malcolm Baldridge National Quality Award Announcements: Does Quality Pay? Total Quality Management 10(3), 391-400.
Pugh, R. F. (1990). Food Safety and the Retail Industry. International Journal of Retail and Distribution Management, 18(6), 3-7.
Raghu, T., Woo, W., Mohan, S., & Rao, H. R. (2008). Market Reaction to Patent Infringement Litigations in the Information Technology Industry. Information Systems Frontiers, 10(1), 61-75.
Rappaport, A. (2005). The Economics of Short-Term Performance Obsession. Financial Analysts Journal, 61(3), 65-79.
Rees, L., & Lopez, T. J. (2002). The Effect of Beating and Missing Analysts'' Forecast on the Information Content of Unexpected Earnings. Journal of Accounting Auditing and Finance, 17(2), 155-183.
Riley, R. A., Pearson, T. A. & Trompeter, G. (2003). The Value Relevance of Non-Financial Performance Variables and Accounting Information: The Case of the Airline Industry. Journal of Accounting and Public Policy, 22(3), 231-254.
Rose, N. L. (1990). Profitability and Product Quality: Economic Determinants of Airline Safety Performance. Journal of Political Economy, 98(5), 944-964.
Rubin, V., Mager, C. & Friedman, H. H. (1982). Company President versus Spokesperson in Television Commercials. Journal of Advertising Research, 22(4), 31-33.
Rupp, N. G. (2001). Are Government Initiated Recalls More Damaging for Shareholders? Evidence From Automotive Recalls, 1973–1998. Economics Letters, 71(2), 265-270.
Rupp, N. G. (2004). The Attributes of a Costly Recall: Evidence from the Automotive Industry. Review of Industrial Organization, 25(1), 21-44.
Rust, R. T., Ambler, T., Carpenter, G. S., Kumar, V. & Srivastava, R. K. (2004). Measuring Marketing Productivity: Current Knowledge and Future Directions. Journal of Marketing, 68, 76-89.
Rust, R. T., Lemon, K. N. & Zeithaml, V. A. (2004). Return on Marketing: Using Customer Equity to Focus Marketing Strategy. Journal of Marketing, 68(1), 109-127.
Rust, R. T., Zahorik, A. J. & Keiningham, T. L. (1995). Return on Quality (Roq): Making Service Quality Financially Accountable. Journal of Marketing, 59, 58-70.
Salin, V. & Hooker, N. H. (2001). Stock Market Reaction to Food Recalls. Review of Agricultural Economics, 23(1), 33-46.
Schmitt, B. H. (1994). Contextual Priming of Visual Information in Advertisements. Psychology and Marketing, 11(1), 1-14.
Schonfeld, E. P., & Boyd, J. H. (1982). The Financial Payoff in Corporate Advertising. Journal of Advertising Research, 22(1), 45-57.
Schwarz, G. (1978). Estimating the Dimension of a Model. The Annals of Statistics, 6(2), 461-464.
Schwarz, N. (1986). Resistance to Persuasion as a Consequence of Influence Attempts in Advertising and Non-Advertising Communications. Psychology: A Quarterly Journal of Human Behavior, 23(2-3), 72-76.
Shafir, E. (1993). Choosing versus Rejecting: Why Some Options Are both Better and Worse Than Others. Memory & Cognition, 21(4), 546-556.
Shane, H. & Klock, M. (1997). The Relation between Patent Citations and Tobin''s Q in the Semiconductor Industry. Review of Quantitative Finance and Accounting, 9(2), 131-146.
Sharma, A. & Lacey, N. (2004). Linking Product Development Outcomes to Market Valuation of the Firm: The Case of the US Pharmaceutical Industry*. Journal of Product Innovation Management, 21(5), 297-308.
Shumway, R. H., & Stoffer, D. S. (2006). Time Series Analysis and Its Applications. New York: Springer Verlag.
Simon, C. J. & Sullivan, M. W. (1993). The Measurement and Determinants of Brand Equity: A Financial Approach. Marketing Science, 12(1), 28-52.
Singh, J. (1988). Consumer Complaint Intentions and Behavior: Definitional and Taxonomical Issues. Journal of Marketing, 52(1), 93-107.
Siomkos, G. J., & Kurzbard, G. (1994). The Hidden Crisis in Product-Harm Crisis Management. European Journal of Marketing, 28(2), 30-41.
Skinner, D. J., & Sloan, R. G. (2002). Earnings Surprises, Growth Expectations, and Stock Returns or Don''t Let an Earnings Torpedo Sink Your Portfolio. Review of Accounting Studies, 7(2-3), 289-312.
Skowronski, J. J. & Carlston, D. E. (1989). Negativity and Extremity Biases in Impression Formation: A Review of Explanations. Psychological Bulletin, 105(1), 131-142.
Slater, M. D. & Rouner, D. (1996). How Message Evaluation and Source Attributes May Influence Credibility Assessment and Belief Change. Journalism & Mass Communication Quarterly, 73(4), 974-991.
Spence, A. M. (1974). Market Signaling: Information Transfer in Hiring and Related Processes. Cambridge: Harvard University Press.
Sporleder, T. L. & Goldsmith, P. D. (2001). Alternative Firm Strategies for Signaling Quality in the Food System. Canadian Journal of Agricultural Economics, 49(4), 591-604.
Srinivasan, S. & Hanssens, D. (2008). Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions. Boston U. School Of Management Research Paper No. 2009-6.
Srinivasan, S. & Hanssens, D. M. (2009). Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions. Journal of Marketing Research, 46(3), 293-312.
Srinivasan, S., Pauwels, K., Silva-Risso, J. & Hanssens, D. (2009). Product Innovations, Advertising and Stock Returns. Journal of Marketing, 73, 24-43.
Srivastava, R. K., Shervani, T. A. & Fahey, L. (1997). Driving Shareholder Value: The Role of Marketing in Reducing Vulnerability and Volatility of Cash Flows. Journal of Market-Focused Management, 2(1), 49-64.
Srivastava, R. K., Shervani, T. A. & Fahey, L. (1998). Market-Based Assets and Shareholder Value: A Framework for Analysis. The Journal of Marketing, 62(1), 2-18.
Stein, J. C. (1989). Efficient Capital Markets, Inefficient Firms: A Model of Myopic Corporate Behavior. The Quarterly Journal of Economics, 104(4), 655-669.
Sutton, R. I., & Callahan, A. L. (1987). The Stigma of Bankruptcy: Spoiled Organizational Image and Its Management. Academy of Management Journal, 30(3), 405-436.
Tai, L. S. & Przasnyski, Z. H. (1999). Baldrige Award Winners Beat The S&P 500: Study Shows Quality Results Inreased Shareholders Value. Quality Progress, 32(4), 45-51.
Taylor, D. A. (1958). Certification Marks: Success or Failure? Journal of Marketing, 23(1), 39-46.
Tellis, G. J. & Johnson, J. (2007). The Value of Quality: Stock Market Returns to Reviewed Quality of New Products. Marketing Science, 26(6), 758-773.
Thaler, R. H. (1999). The End of Behavioral Finance. Financial Analysts Journal, 55(6), 12-17.
Thomsen, M. R. & Mckenzie, A. M. (2001). Market Incentives for Safe Foods: An Examination of Shareholder Losses from Meat and Poultry Recalls. American Journal of Agricultural Economics, 83(3), 526-538.
Tippins, D. M. J. & Kunkel, D. R. A. (2006). Winning A Clio Advertising Award and Its Relationship to Firm Profitability. Journal of Marketing Communications, 12(1), 1-14.
Tobin, J. (1969). A General Equilibrium Approach to Monetary Theory. Journal of Money, Credit and Banking, 1(1), 15-29.
Tversky, A. & Kahneman, D. (1991). Loss Aversion in Riskless Choice: A Reference-Dependent Model. The Quarterly Journal of Economics, 106(4), 1039-1061.
Tversky, A., & Kahneman, D. (1973). Availability: A Heuristic for Judging Frequency and Probability. Cognitive Psychology, 5(2), 207-232.
Tversky, A., & Kahneman, D. (1981). The Framing of Decisions and the Psychology of Choice. Science, 211(4481), 453-458.
Tversky, A., & Kahneman, D. (1986). Rational Choice and the Framing of Decisions. Journal of Business, 59(4), 251-278.
Tversky, A., Sattath, S. & Slovic, P. (1988). Contingent Weighting in Judgment and Choice. Psychological Review, 95(3), 371-384.
Tversky, A., Slovic, P. & Kahneman, D. (1990). The Causes of Preference Reversal. The American Economic Review, 80(1), 204-217.
Van Daalen, K. (2010). Do Different Product Recall Situations Influence A Firm''s Financial Value? An Event Study Analysis. (Master), Erasmus University, Rotterdam.
Van Heerde, H., Helsen, K. & Dekimpe, M. G. (2007). The Impact of a Product-Harm Crisis on Marketing Effectiveness. Marketing Science, 26(2), 230-245.
Verhoef, P. C. & Leeflang, P. S. H. (2009). Understanding the Marketing Department''s Influence within the Firm. Journal of Marketing, 73(2), 14-37.
Verhoef, P. C., Leeflang, P. S. H. & Marketing Science, I. (2008). Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing''s Influence within the Firm: Marketing Science Institute.
Vogt, C. A. (1995). The Effects of Integrating Advertising and Negative Word-Of-Mouth Communications on Message Processing and Response. Journal of Consumer Psychology, 4(2), 133-151.
Waddock, S. A. & Graves, S. B. (1997). Quality of Management and Quality of Stakeholder Relations. Business & Society, 36(3), 250-279.
Wakefield, R. L. & Whitten, D. (2008). Examining User Perceptions of Third-Party Organizations Credibility and Trust in an E-Retailer. Journal of Organizational and End User Computing, 18(2), 3-19.
Wang, A. (2005). Integrating and Comparing Others'' Opinions: The Effects of Third-Party Endorsements on Online Purchasing. Journal of Website Promotion, 1(1), 105-129.
Wang, Z., Salin, V., Hooker, N. H. & Leatham, D. (2002). Stock Market Reaction to Food Recalls: A Garch Application. Applied Economics Letters, 9(15), 979-987.
Weinberger, M. G. & Lepkowska-White, E. (2000). The Influence of Negative Information on Purchase Behaviour. Journal of Marketing Management, 16(5), 465-481.
Weinberger, M. G., Allen, C. T. & Dillon, W. R. (1981). Negative Information: Perspectives and Research Directions. Advances in Consumer Research, 8(1), 398-404.
Weinberger, M. G., Romeo, J. B. & Piracha, A. (1991). Negative Product Safety News: Coverage, Responses, and Effects. Business Horizons, 34(3), 23-31.
Whitehead Jr, J. L. (1968). Factors of Source Credibility. Quarterly Journal of Speech, 54(1), 59-63.
Wind, J. & Mahajan, V. (1997). Editorial: Issues and Opportunities in New Product Development: An Introduction to the Special Issue. Journal of Marketing Research, 34(1), 1-12.
Wooster, R. B. & Gallet, C. A. (2005). Settling the Smoke: Public Policy and Shareholder Wealth in the Cigarette Industry. Contemporary Economic Policy, 23(2), 211-223.
Wyer, R. S. & Srull, T. K. (1981). Category Accessibility: Some Theoretical and Empirical Issues Concerning the Processing of Social Stimulus Information. Nj: Lawrence Erlbaum.
Yi, Y. (1990). Cognitive and Affective Priming Effects of the Context for Print Advertisements. Journal of Advertising, 19(2), 40-48.
Zinkhan, G. M. & Verbrugge, J. A. (2000). The Marketing/Finance Interface: Two Divergent and Complementary Views of the Firm. Journal of Business Research, 50(2), 143-148.
中華民國專利資訊檢索系統(民99年11月09日)。取自:http://twpat.tipo.gov.tw/.
王泓仁(民89)。估計臺灣地區個體廠商之Tobin’s Q。經濟論文,第二卷第二十八期,149-176。new window
王麗仁(民96)。專利爭訟資訊對股價之影響(未出版之碩士論文)。東吳大學,台北市。
台灣司法統計(民99年10月19日)。取自:http://www.judicial.gov.tw/juds/index1.htm.
台灣經濟新報資料庫(民99年11月09日)。取自:http://www.tej.com.tw/twsite/.
李元淦(民86)。商品獲獎與否及來源國效應對購買行為的影響-國家品質獎之實證研究(未出版之碩士論文)。國立政治大學,台北市。
沈中華、李建然(民89)。事件研究法-財務與會計研究實証必備,初版。台北市:華泰文化。
林惠玲、陳正倉(民91)。研究發展、專利權與經濟效益:台灣1996-2000年追蹤資料之驗證。行政院國家科學委員會專題研究計畫成果報告(編號:NSC 90-2415-H-002-021-SSS),未出版。
法源法律網(民99年11月25日)。取自:http://www.lawbank.com.tw/index.php.
科技產業資訊室(民99年11月19日)。取自:http://cdnet.stpi.org.tw/.
張琬喻、陳建宗(民96)。公司訴訟案最初索求對股東財富影響。科技管理學刊,第十二卷第四期,67-100。
陳世晉(民87年)。消費者對獲得品質認證、奬項、標誌之產品之品質認知研究(未出版之碩士論文)。中國文化大學,台北市。
陳玄岳、劉永欽、曹壽民、張東生(民96年)。全國型品質獎宣告對股價與企業風險的影響。品質學報,第十四卷第三期,235-249。new window
程運瑤、呂執中(民93年)。企業榮獲國家品質獎與股巿投資報酬率關聯性之初探。中華民國品質學會第40屆會暨第10屆全國品質管理研討會論文集,1-10。
溫育芳、蔡佳芳(民98年)。資訊揭露透明度對公司危機預警模型的重要性。台灣金融財務季刊,第一期,107-136。new window
賴世閔(民96年)。獎項策略對新品牌與知名品牌評價影響差異之研究(未出版之碩士論文)。雲林科技大學,雲林縣。
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top