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題名:生態旅遊虛擬社群之成員參與行為研究
作者:林嘉洽
作者(外文):Chia-chia Lin
校院名稱:雲林科技大學
系所名稱:資訊管理系博士班
指導教授:莊煥銘
學位類別:博士
出版日期:2012
主題關鍵詞:虛擬社群共同創造價值互動力參與行為生態旅遊Virtual communityCo-create valueInteractivityEngagement behaviorEcotourism
原始連結:連回原系統網址new window
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生態退化是全球性威脅不斷升級的議題,使得全世界人民對環境問題有愈來愈多的認識和關注。然而,儘管發生這些環境問題,人們努力改變對環境的行為,但仍呈出現出環境繼續惡化的現象。資訊科技的技術,諸如日益流行的社群網絡系統(或稱虛擬社群),在此議題上可以有效地幫助教育工作和公眾的參與。
然而,成員參與的過程,包括相互關聯的子過程,能反映出成員在虛擬社群當中,參與者之間的互動體驗和共同創造的價值。以此當作結果,本研究是以台灣最流行的生態旅遊虛擬社群為基礎,以多準則決策工具,深入探討成員參與複雜多面向且動態的特性。
本研究發現可以協助提供對生態旅遊議題的虛擬行銷,具有深度地建議。
Ecological degradation is an escalating global threat. Increasingly, people worldwide are expressing awareness and concern about the environmental problems that surround them. Yet, despite these environmental concerns, efforts to change environmental behavior appear unsuccessful as degradation of the environment continues. Information technology, such as the growing popular social network systems (or virtual communities), can help education and public engagement on this issue effectively.
Nevertheless, the member engagement process comprises interrelated sub-process reflecting members’ interactive experience within virtual communities, and value co-creation among community participants. As result, this study bases on the most popular ecotourism virtual communities of Taiwan, by means of multi-criteria decision making tools to deeply investigate the complex multidimensional and dynamic nature of member engagement.
Research findings can help provide insightful suggestions on the viral marketing of ecotourism concerns.
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