:::

詳目顯示

回上一頁
題名:線上口碑社群互動網路結構影響效果之研究
作者:江成欣
作者(外文):Chiang, Cheng-hsin
校院名稱:國立清華大學
系所名稱:科技管理研究所
指導教授:王俊程
學位類別:博士
出版日期:2013
主題關鍵詞:線上社群社會網路分析集體行動理論網路結構社會影響理論Online communitysocial network analysiscollective action theorynetwork structuresocial influence theory
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:1
社群媒體已成為企業行銷相關產品與服務的利器,透過與消費者的口碑互動、與消費者的價值共創,企業可更進一步瞭解消費者的需求,並設計相關服務與產品。本研究以線上口碑社群為研究對象,分為三個研究探討探討口碑社群討論網路的網路結構對於口碑社群潛水者的影響、口碑社群討論網路結構對於網路成員對產品態度的影響、口碑社群網絡形成的內部結構及影響。從集體行動理論、社會影響理論探討、小群體理論探討前述的三個主題,且應用多元回歸分析、階層線性模式(HLM)、指數隨機圖形模型(ERGM)等分析方法進行研究分析。本研究分相對象為美妝口碑社群—UrCosme的日系品牌美妝產品口碑討論社群,分析口碑社群參與者的互動關係對於不同研究亦提的影響。研究結果顯示,口碑社群互動網路結構特性,會影響潛在使用者對於產品口碑的瀏覽意願,社群中有少數意見領袖、不同討論的小群體、都對於吸引潛在使用者來閱讀產品口碑有正向影響;但是如果口碑社群互動密度過高、只有單向的訊息傳遞,則會降低潛在消費者的閱讀產品口碑的意願。社群整體網路結構特性對於社群成員形成產品態度的研究中,整體互動密度越高、社群成員在網路中處於資訊傳遞者的位置,對於社群成員對產品形成態度的分數越高;產品口碑越分歧、社群成員僅接受訊息,則會降低社群成員對產品的態度。在跨層次調節效果上,網路密度是重要的調節變數,調節了資訊傳遞者位置及資訊接受者位置對社群成員的產品態度。在內部網路結構的影響上,有互惠關係會促使網路連結的形成,但是掮客效果則會因為不同的網路結構形式,而對形成網路連結有不同的影響效果;社群成員在社群中的活躍程度是影響社群成員形成連結的主要因子,社群成員傾向與在社群同樣活躍的人形成連結。本研究結果在理論面可以驗證集體行動理論、社會影響理論在口碑社群中在線上社群的應用與解釋能力及形成社群成員連結影響;亦可提供線上社群經營者瞭解口碑社群網路結構的影響,進而設計相關口碑社群的經營策略。
This study focuses on investigating the structure of online product review communities and its impacts on consumer behavior. The study is divided into three topics. Study 1 investigates product discussion network structure and its impacts on attracting the attention of lurkers. Collective action theory is used to explain how network structure characteristics incite the interests of lurkers. The results indicate that network density decreases the attraction of the lurkers, while the existences of opinion leaders, the number of components increase lurkers’ attention. Study 2 investigates the factors that influence individual’s attitude in online communities. The study applies hierarchical linear model to examine the impacts of group network structures and individual’s position in the network on individual’s attitude to the product. Network cohesion and individual’s brokerage position increase individual’s attitude to the product; product rating controversy and individual’s indegree centrality decrease the attitude to the product. Furthermore, the moderation effects of network cohesion on individual’s indegree centrality and brokerage position are confirmed. Study 3 focuses on network patterns and actor attributes that have tendency to form a tie. Reciprocal relations have a significant tendency to form a tie. The brokerage position in different network patterns has different influences in forming a tie. People are likely to form a tie with those who have similar active level in product discussion network. The aim of these studies is to apply social network structure features, collective action theory and social influence theory to interpret consumers’ behaviors in product review online communities. The results provide some insights to online community operators.
Agarwal, N., Lim, M., and Wigand, R. 2012. "Raising and Rising Voices in Social Media A Novel Methodological Approach in Studying Cyber-Collective Movements," Business & Information Systems Engineering (4:3) Jun, pp 113-126.
Aguirre, B. E., Wenger, D., and Vigo, G. 1998. "A Test of the Emergent Norm Theory of Collective Behavior," Sociological Forum (13:2), pp 301-320.
Bagozzi, R. P., and Dholakia, U. M. 2002. "Intentional social action in virtual communities," Jouranl of interactive marketing (16:2), pp 2-21.
Bampo, M., Ewing, M. T., Mather, D. R., Stewart, D., and Wallace, M. 2008. "The effects of the social structure of digital networks on viral marketing performance," Information Systems Research (19:3), pp 273-290.
Bargh, J. A. 2002. "Losing consciousness: Automatic influences on consumer judgment, behavior, and motivation," Journal of Consumer Research (29:2), pp 280-285.
Basuroy, S., Chatterjee, S., and Ravid, S. A. 2003. "How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets," Journal of Marketing (67:4), pp 103-117.
Bateman, P. J., Gray, P. H., and Butler, B. S. 2011. "The Impact of Community Commitment on Participation in Online Communities," Information Systems Research (22:4), pp 841-854.
Batjargal, B. 2007. "Network Triads: Transitivity, Referral and Venture Capital Decisions in China and Russia," Journal of International Business Studies (38:6), pp 998-1012.
Bhattacherjee, A., and Sanford, C. 2006. "Influence processes for information technology acceptance: An elaboration likelihood model," MIS quarterly), pp 805-825.
Bimber, B., Flanagin, A. J., and Stohl, C. 2005. "Reconceptualizing Collective Action in the Contemporary Media Environment," Communication Theory (15:4), pp 365-388.
Blumer, H. 1939. "The crowd, the public and the mass," in New outline of the principles of sociology, A. M. Lee (ed.), Barnes & Nobel pp. 185-189.
Blumer, H. 1946. "The Crowd, the Mass And the Public," in New Outline of the Principles of Sociology, Barnes & Nobel: New York.
Blumer, H., and Park, R. E. 1939. "An outline of the principles of sociology," in An outline of the principles of sociology, A. M. Lee (ed.), Barnes & Nobel: New York.
Bohmelt, T. 2009. "International Mediation and Social Networks: The Importance of Indirect Ties," International Interactions (35:3), pp 298-319.
Bonacich, P., and Lu, P. 2012. Introudction to mathematical sociology, (Princeton University Press: New Jersy, USA.
Borgatti, S. P., and Halgin, D. S. 2011. "On Network Theory," Organization Science (22:5), pp 1168-1181.
Bormann, E. G. 1990. Small Group Communication: Theory and Practice, (3rd ed.) Harper & Row, Publisher, Inc.: New York.
Brunsting, S., and Postmes, T. 2002. "Social Movement Participation in the Digital Age : Predicting Offline and Online Collective Action," Small Group Research (33:5), pp 525-554.
Bryk, A., and Raudenbush, S. 2002. Hierarhcial linear models: Applications and data analysis methods, (Sage Publications, Inc.: Newbury Park, CA.
Burt, R. S. 1980. "Models of network structure," Annual Review of Sociology (6), pp 79–141.
Burt, R. S. 1987. "Social contagion and innovation: Cohesion versus structural equivalence," American journal of Sociology (92:6), pp 1287-1335.
Burt, R. S. 1992. Structural holes: The social structure of competition, (Harvard University Press: Cambridge, Mass. .
Burt, R. S. 1995. Structual Holes: The Social Structure of Competition, (Harvard University Press: Cambridge, Mass. .
Burt, R. S. 2000. "The network structure of social capital," Research in organizational behavior (22), pp 345-423.
Burt, R. S. 2001. Structural holes versus network closure as social capital, (
Burt, R. S. 2004. "Structural holes and good ideas1," American Journal of Sociology (110:2), pp 349-399.
Burt, R. S. 2005. Brokerage and closure: An introduction to social capital, (Oxford University Press: New York.
Butler, B. S. 2001. "Membership size, communication activity, and sustainability: A resource-based model of onlien social structures," Information Systems Research (12:4), pp 346-362.
Carton, A. M., and Cummings, J. N. 2012. "A Theory of Subgroups in Work Teams," Academy of Management Review (37:3), pp 441-470.
Casanueva, C., Gallego, Á., and Sancho, M. 2012. "Network resources and social capital in airline alliance portfolios," Tourism Management) Article in Press, pp 1-13.
Chau, M., and Xu, J. 2012. "Business intelligence in blogs: Understanding consumer interactiosn and communities," MIS Quarterly (36:4), pp 1189-1216.
Chen, H., Sia, C. L., Luo, C., and Cheung, M. Y. 2009a. "Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations," International Journal of Electronic Commerce (13:4), pp 9-38.
Chen, Y.-C., Shang, R.-A., and Kao, C.-Y. 2009b. "The effects of information overload on consumers’ subjective state towards buying decision in the internet shopping environment," Electronic Commerce Research and Applications (8:1), pp 48-58.
Chen, Y., Liu, Y., and Zhang, J. 2011. "When do third-party product reveiws affect firm value and what can firms do? The case of Meida Critics and Professional Movie Reviews," Journal of Marketing (75:September), pp 116-134.
Chen, Z., and Berger, J. 2013. "When, Why, and How Controversy Causes Conversation," Journal of Consumer Research (0:0), p 000.
Cheung, M. Y., Luo, C., Sia, C. L., and Chen, H. 2009. "Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations," International Journal of Electronic Commerce (13:4), pp 9-38.
Chintagunta, P. K., Gopinath, S., and Venkataraman, S. 2010. "The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets," Marketing Science (29:5), pp 944-957.
Cho, Y., Hwang, J., and Lee, D. 2012. "Identification of effective opinion leaders in the diffusion of technological innovation: A social network approach," Technological Forecasting and Social Change (79:1), pp 97-106.
Christakis, N. A., and Fowler, J. H. 2007. "The spread of obesity in a large social network over 32 years," New England journal of medicine (357:4), pp 370-379.
Chwe, M. S.-Y. 1999. "Structure and Strategy in Collective Action," American Journal of Sociology (105:1), pp 128-156.
Cialdini, R. B., and Godestein, N. 2004. "Social influence: compliance and conformity," Annual Review of Psychology (55), pp 591-621.
Cialdini, R. B., and Trost, M. R. 1998. "Social influence: social norms, conformity, and compliance," in The Handbook of Socio Psychology, D. T. Gilbert, S. T. Fiske and G. Lindzey (eds.), McGraw-Hill: Boston, pp. 151-192.
Close, A. G., and Kukar-Kinney, M. 2010. "Beyond Buying: Motivations behind Consumers' Online Shopping Cart Use," Journal of Business Research (63:9-10), pp 986-992.
Conaldi, G., and Lomi, A. 2013. "The dual network structure of organizational problem solving: A case study on open source software development," Social Networks (35:2), pp 237-250.
Crossley, N., and Ibrahim, J. 2012. "Critical Mass, Social Networks and Collective Action: Exploring Student Political Worlds," Sociology (46:4), pp 596-612.
Cui, G., and Guo, X. N. 2009. "The Impact of Online Word-of-Mouse Sales of New Products at Amazon.Com," Ice-B 2009: Proceedings of the International Conference on E-Business), pp 143-150.
Danaher, P. J. 2007. "Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction," Marketing Science (26:3), pp 422-437.
Davis, J. A. 1967. "Clustering and structural balance in graphs," Human Relations (20), pp 181-187.
Davis, J. A. 1977. "Sociometric traids as multi-variate systems," Journal fo Mathematical Sociological (5), pp 41-60.
Davis, J. A., and Leinhardt, S. 1972. "The structure of positive interpersonal relations in small groups," in Sociological Theories in Progress, M. Berger, J. Zelditch and B. Anderson (eds.), Houghton-Mifflin: New York.
Davis, J. L., and Rusbult, C. E. 2001. "Attitude Alignment in Close Relationships," Journal of Personality and Social Psychology (81:1), pp 65-84.
Dellarocas, C., Gao, G., and Narayan, R. 2010. "Are consumers more likely to contribute online reviews for hit or niche products?," Journal of Management Information Systems (27:2), pp 127-158.
Dennis, A. R., Pootheri, S. K., and Natarajan, V. L. 1998. "Lessons from the early adopters of Web groupware," Journal of Management Information Systems (14:4), pp 65-86.
Deutsch, M., and Gerard, H. 1955. "A study of normative and informative social influences upon individual judgement," Journal of Abnormal Social Psychology (51:3), pp 629-636.
Duan, W., Gu, B., and Whinston, A. 2008. "The dynamics of online word-of-mouth and product sales: An empirical investigation of the movie industry," Journal of Retailing (84:2), pp 233-242.
Everett, M., and Borgatti, S. P. 2005. "Ego network betweenness," Social networks (27:1), pp 31-38.
Faust, K. 2008. "Triadic configurations in limited choice sociometric networks: Empirical and theoretical results," Social Networks (30:4), pp 273-282.
Faust, K. 2010. "A puzzle concerning triads in social networks: Graph constraints and the triad census," Social Networks (32:3), pp 221-233.
Feiock, R. C., In Won, L., Hyung Jun, P., and Lee, K. H. 2010. "Collaboration Networks Among Local Elected Officials: Information, Commitment, and Risk Aversion," Urban Affairs Review (46:2), pp 241-262.
Festinger, L. 1954. "A Theory of Social Comparison Processes," Human Relations (7:2) May, pp 117-140.
Friemel, T. N. 2008. "Hierarchical Structures in Digraphs – Measurement and Interpretation," in Applications of Social Network Analysis ASNA 2005, U. T. Serdült, Volker G. (ed.), Wissenschaftlicher Verlag: Berlin, pp. 341-356.
Ganley, D., and Lampe, C. 2009. "The ties that bind: Social network principles in online communities," Decision Support Systems (47:3) Jun, pp 266-274.
Gargiulo, M., and Benassi, M. 2000. "Trapped in Your Own Net? Network Cohesion,Structural Holes, and the Adaptation of Social Capital," Organization Science (11:2), pp 183-196.
Gligorijevic, B., and Luck, E. 2012. "Engaging Social Customers: Influencing New Marketing Strategies for Social Media Information Sources," in Contemporary Research on E-business Technology and Strategy, V. Khachidze, T. Wang, S. Siddiqui, V. Liu, S. Cappuccio and A. Lim (eds.), Springer Berlin Heidelberg: Berlin Heidelberg, pp. 25-40.
Godes, D., and Mayzlin, D. 2004. "Using Online Conversations to Study Word-of-Mouth Communication," Marketing Science (23:4), pp 545-560.
Goldenberg, J., Han, S., Lehmann, D., and Hong, J. 2009. "The role of hubs in the adoption processes," Journal of Marketing (73:2), pp 1-13.
Goldenberg, J., Libai, B., and Muller, E. 2010. "The chilling effect of network externalities," International Journal of Research in Marketing (27:1), pp 4–15.
Goldsmith, E. B., and Goldsmith, R. E. 2011. "Social influence and sustainability in households," Interatnioanl Journal of Consumer Studies (35:2), pp 117-121.
Gould, R. V. 1993. "Collective Action and Network Structure," American Sociological Review (58:2) Apr, pp 182-196.
Granovetter, M. S. 1973. "The Strength of Weak Ties," American Journal of Sociology (78:6), pp 1360-1380.
Granovetter, M. S. 1982. "The strength of weak ties: a network theory revisited," in Social structure and network analysis, P. Marsden and N. Linn (eds.), Sage Publications: Beverly Hills, California.
Gu, B., Konana, P., and Chen, H.-W. M. 2012. "Identifying consumer consideration set at the purchase time from aggregate purchase data in online retailing," Decision Support Systems (53:3) 6//, pp 625-633.
Harrigan, N., Achananuparp, P., and Lim, E.-P. 2012. "Influentials, novelty, and social contagion," Social Networks).
Hatala, J. P. 2006. "Social network analysis in human resource development: A new methodology," Human Resource Development Review (5:1), pp 45-71.
Hiltz, S. R., and Wellman, B. 1997. "Asynchronous learning networks as a virtual classroom," Communications of the ACM (40:9), pp 44-49.
Ho, S.-H., and Huang, C.-H. 2009. "Exploring success facotrs of video communities in hierarchical linear modeling: The perspectives of members and leaders," Computers in Human Behavior (25), pp 761-769.
Hoegl, M., Parboteeah, K. P., and Munson, C. L. 2003. "Team-Level Antecedents of Individuals' Knowledge Networks," Decision Sciences (34:4), pp 741-770.
Holland, P. W., and Leinhardt, S. 1971. "Transitvity in structural models of small groups," Small Group Research (2), pp 107-124.
Hong, S., and Park, H. S. 2012. "Computer-mediated persuasion in online reviews: Statistical versus narrative evidence," Computers in Human Behavior (28:3) May, pp 906-919.
Huang, M. X., Cai, F. Y., Tsang, A. S. L., and Zhou, N. 2011. "Making your online voice loud: the critical role of WOM information," European Journal of Marketing (45:7-8), pp 1277-1297.
Huber, O., and Seiser, G. 2001. "Accounting and convincing: the effect of two types of justification on the decision process," Journal of Behavioral Decision Making (14:1).
Ibarra, H. 1992. "Homophily and Differential Returns: Sex Differences in Network Structure and Access in an Advertising Firm," Administrative Science Quarterly (37:3), pp 422-447.
Jones, Q., Ravid, G., and Rafaeli, S. 2004. "Information Overload and the Message Dynamics of Online Interaction Spaces: A Theoretical Model and Empirical Exploration," Information Systems Research (15:2), pp 194-210.
Kadushin, C. 2012. Understanding Social Networks: Theories, Concepts and Findings, (Oxford UniversityPress: New York.
Karniouchina, E. V. 2011. "Impact of star and movie buzz on motion picture distribution and box office revenue," International Journal of Research in Marketing (28:1), pp 62-74.
Karnstedt, M., Hennessy, T., Chan, J., Basuchowdhuri, P., Hayes, C., and Strufe, T. 2010. "Chapter 9: Churn in Social Networks," in Handbook of Social Networ Technologies and Applications, B. Furht (ed.), Springer: New York, pp. 185-220.
Kilduff, M. 1992. "The Friendship Network as a Decision-Making Resource: Dispositional Moderators of Social Influences on Organizational Choice," Journal of Personality and Social Psychology (62:1), pp 168-180.
Kiss, C., and Bichler, M. 2008. "Identification of influencers — Measuring influence in customer networks," Decision Support Systems (46:1) 12//, pp 233-253.
Ku, Y.-C., Wei, C.-P., and Hsiao, H.-W. 2012. "To whom should I listen? Finding reputable reviewers in opinion-sharing communities," Decision Support Systems (53:3), pp 534-542.
Lazega, E., Jourda, M.-T., Mounier, L., and Stofer, R. 2008. "Catching up with big fish in the big pond? Multi-level network analysis through linked design," Social Networks (30:2), pp 159-176.
Lee, H., Lee, D. I., Kim, T., and Lee, J. 2012a. "The moderating role of socio-semantic networks on online buzz diffusion," Journal of Business Research (Article in Press), pp 1-8.
Lee, M. K. O., Shi, N., Cheung, C. M. K., Lim, K. H., and Sia, C. L. 2011. "Consumer's decision to shop online: The moderating role of positive informational social influence," Information & Management (48:6), pp 185-191.
Lee, Y., Lee, I. W., and Feiock, R. C. 2012b. "Interorganizational Collaboration Networks in Economic Devleopment Policy: An Exponential Random Graph Model Analysis," The Policy Studeis Journal (40:3), pp 547-573.
Leone, L., Pergini, M., and Ercolani, A. P. 1999. "A comparison of three models of attitude±behavior relationships in the studying behavior domain," European Journal of Social Psychology (29:2-3), pp 161-189.
Levi Martin, J. 1998. "Structures of power in naturally occurring communities," Social Networks (20:3), pp 197-225.
Lewis, J. M. 2006. "Being around and knowing the players: networks of influence in health policy," Soc Sci Med (62:9) May, pp 2125-2136.
Li, F., and Du, T. C. 2011a. "Who is talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs," Decision Support Systems (51:1), pp 190-197.
Li, Y.-M., Lai, C.-Y., and Chen, C.-W. 2011b. "Discovering influencers for marketing in the blogosphere," Information Sciences (181:23), pp 5143-5157.
Li, Y.-M., Lin, C.-H., and Lai, C.-Y. 2010. "Identifying influential reviewers for word-of-mouth marketing," Electronic Commerce Research and Applications (9:4), pp 294-304.
Li, Y.-M., and Shiu, Y.-L. 2012. "A diffusion mechanism for social advertising over microblogs," Decision Support Systems (54:1), pp 9-22.
Liao, H., and Chuang, A. 2004. "A multilevel investigation of factors influencing employee service performance and customer outcomes," Academy of Management Journal (47:1), pp 41-58.
Liao, H., and Rupp, D. 2005. "The impact of justice climate and justice orientation on work outcomes: An integrative view and empirical examination," Journal of Management Information Systems (90:2), pp 242-256.
Liu, Y. 2006. "Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue," Journal of Marketing (70:3) Jul, pp 74-89.
Lundgren, S. R., and Prislin, R. 1998. "Motivated Cognitive Processing and Attitude Change," Personality And Social Psychology Bulletin (24:7), pp 715-726.
Luo, X. 2009. "Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices," Marketing Science (28:1), pp 148-165.
Lusher, D., Koskinen, J., and Robins, G. 2013. "Formation of Social Network Structure," in Exponential Random Graph Models for Social Networks, D. Lusher, J. Koskinen and G. Robins (eds.), Cambridge University Press: New York.
Madhavan, R., Gnyawali, D. R., and He, J. 2004. "Two's Company, Three's a Crowd? Traids in Cooperative-competitive Networks," Academy of Management Journal (47:6), pp 918-927.
Marwell, G., and Oliver, P. 1993. The Critical Mass in Collective Action: A Micro-Social Theory, (Cambridge University Press: New York.
Marwell, G., Oliver, P., and Prahl, R. 1988. "Social networks and collective action: a theory of the critical mass III," American Journal of Sociology (94), pp 625-641.
McGuire, W. J. 1966. "Attitudes and opinions," Annual Review of Psychology (17), pp 475-514.
McPhail, C. 1989. "Blumer's Theory of Collective Behavior: The Development of a Non-Symbolic Interaction Explanation," The Sociology Quarterly (30:3), pp 401-423.
McPherson, M., Smith-Lovin, L., and Cook, J. M. 2001. "Birds of a feather: Homophily in social networks," Annual Review of Psychology (27), pp 415-444.
Monge, P. R., and Contractor, N. S. 2003. Theories of Communication Networks, (Oxford University Press: New York.
Moody, J., Brynildsen, W. D., Osgood, D. W., Feinberg, M. E., and Gest, S. 2011. "Popularity trajectories and substance use in early adolescence," Social Networks (33:2), pp 101-112.
Morton, T. L. 1978. "Intimacy and reciprocity of exchange: A comparison of spouses and strangers," Journal of Personality and Social Psychology (36:1), p 72.
Mudambi, S. M., and Schuff, D. 2010. "What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com," MIS Quarterly (34:1), pp 185-200.
Olbrich, R., and Holsing, C. 2011-2012. "Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data," International Journal of Electronic Commerce (16:2) Winter 2011-12, pp 15-40.
Oliver, P. E. 1993. "Formal models of collective actions," Annual Review ofSociology. (19), pp 271-300.
Oliver, P. E., and Marwell, G. 1988. "The paradox of group size in collective action: a theory of critical mass I.," American Sociological Review (53:1), pp 1-8.
Pan, Y., and Zhang, J. Q. 2011. "Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews," Journal of Retailing (87:4) Dec, pp 598-612.
Park, D.-H., and Lee, J. 2008. "eWOM overload and its effect on consumer behavioral intention depending on consumer involvement," Electronic Commerce Research and Applications (7:4), pp 386-398.
Park, J., Gu, B., and Lee, H. 2012. "The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales," Electronic Commerce Research and Applications (11:3) May-Jun, pp 253-261.
Pastor-Satorras, R., and Vespignani, A. 2001. "Epidemic spreading in scale-free networks," Physical review letters (86:14), pp 3200-3203.
Petty, R. E., and Cacioppo, J. T. 1986. "The elaboration likelihood model of persuasion," Advances in experimental social psychology (19:1), pp 123-205.
Pfeil, U., and Zaphiris, P. 2009. "Investigating social network patterns within an empathic online community for older people," Computers in Human Behavior (25:5) Sep, pp 1139-1155.
Pollock, T. G., Whitbred, R. C., and Contractor, N. 2000. "Social Information Processing and Job Characteristics: A Simultaneous Test of Two Theories with Implications for Job Satisfaction," Human Communication Research (26:2), pp 292-330.
Prell, C. 2012. Social Network Analysis: history, theory & methodoloy, (Sage Publications: London.
Racherla, P., Mandviwalla, M., and Connolly, D. J. 2012. "Factors affecting consumers' trust in online product reviews," Journal of Consumer Behaviour (11:2), pp 94-104.
Ransbotham, S., Gerakd C, K., and Lurie, N. H. 2012. "Network Characteristics and the Value of Collaborative User-Generated Content," Marketing Science (31:3) May-Jun, pp 387-485.
Reagans, R., and McEvily, B. 2003. "Network Structure and Knowledge Transfer: The effects of Cohesion and Range," Administrative Science Quarterly (48:2), pp 240-267.
Rentsch, J. R., and Klimoski, R. J. 2001. "Why do ‘great minds’ think alike?: Antecedents of team
member schema agreement," Journal of Organizational Behavior (22:Special Issue), pp 107-120.
Robins, G., Pattison, P., and Wang, P. 2009. "Closure, Connectivity, and Degree Distrbutions: Exponential Random Graph (p*) Models for Directed Social Networks," Social Networks (31), pp 105-117.
Robins, G., Snijders, T. A. B., Wang, P., Handcock, M., and Pattison, P. 2007. "Recent Developments in Exponential Random Graph (p*) Modesl for Social Networks," Social Networks (29), pp 192-215.
Ryu, G., and Han, J. K. 2009. "Word-of-mouth transmission in settings with multiple opinions: The impact of other opinions on WOM likelihood and valence," Journal of Consumer Psychology (19:3) Jul, pp 403-415.
Salancik, G. R., and Pfeffer, J. 1978. "A Social Information Processing Approach to Job Attitudes and Task Design," Administrative Science Quarterly (23:2), pp 224-253.
Sandler, T. 1992. Collective Action: Theory and Applications, (Harvester Wheatsheaf: Maryland.
Sasidharan, S., Santhanam, R., Brass, D. J., and Sambamurthy, V. 2011. "The Effects of Social Network Structure on Enterprise Systems Success: A Longitudinal Multilevel Analysis," Information Systems Research).
Schindler, R. M., and Bickart, B. 2012. "Perceived helpfulness of online consumer reviews: The role of message content and style," Journal of Consumer Behaviour (11:3), pp 234-243.
Schultz, B. G. 1989. Communicating in the small group: Theory and practice, (HarperCollins Publishers: New York.
Scott, J. 2000. Social network analysis: A handbook, (Sage Publications Limited.
Sen, S., and Lerman, D. 2007. "Why are you telling me this? An examination into negative consumer reviews on the web," Journal of Interactive Marketing (21:4) Fal, pp 76-94.
Shannon, C. E. 1948a. "A mathematical theory of communication," The Bell System Technical Journal (27:10), pp 623–656.
Shannon, C. E. 1948b. "A mathematical theory of communication," The Bell System Technical Journal (27:7), pp 379–423.
Shumate, M., and Lipp, J. 2008. "Connective collective action online: An examination of the hyperlink network structure of an NGO issue network," Journal of Computer-Mediated Communication (14:1), pp 178-201.
Siegel, D. A. 2011. "When Does Repression Work? Collective Action in Social Networks," The Journal of Politics (73:04), pp 993-1010.
Singh, P. V., Tan, Y., and Mookerjee, V. 2011. "Network effects: the influence of structural capital on open source project success," MIS Quarterly (35:4), pp 813-829.
Sohn, D. 2009. "Disentangling the Effects of Social Network Density on Electronic Word-of-Mouth (eWOM) Intention," Journal of Computer-Mediated Communication (14:2), pp 352-367.
Straathof, S. M. 2007. "Shannon's entropy as an index of product variety," Economics Letters (94:2), pp 297-303.
Sun, M. 2011. "How Does the Variance of Product Ratings Matter?," Management Science (58:4), pp 696-707.
Sun, M. 2012. "How does the variance of product ratings matter?," Management Science (58:4), pp 696-707.
Susarla, A., Oh, J.-H., and Tan, Y. 2012. "Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube," Information Systems Research (23:1), pp 23-41.
Tam, K. Y., and Ho, S. Y. 2005. "Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective," Information Systems Research (16:3) September 1, 2005, pp 271-291.
Trusov, M., Bodapati, A. V., and Bucklin, R. E. 2010. "Determining Influential Users in Internet Social Networks," Journal of Marketing Research (47:4), pp 643-658.
Tsai, W. 2001. "Knowledge transfer in intraorganizational networks: effects of network position and absorptive capacity on business unit innovation and performance," Academy of management journal (44:5), pp 996-1004.
Tsai, W. 2002. "Social structure of “coopetition” within a multiunit organization: Coordination, competition, and intraorganizational knowledge sharing," Organization science (13:2), pp 179-190.
Turner, R. H., and Killian, L. M. 1987. Collective Behavior, (Prentice-Hall Englewood Cliffs, New Jersey.
Tybout, A. M., Calder, B. J., and Sternthal, B. 1981. "Using Information Processing Theory to Design Marketing Strategies," Journal of Marketing Research (18:1), pp 73-79.
Valente, T. W., and Fujimoto, K. 2010. "Bridging: Locating Critical Connectors in a Network," Soc Networks (32:3) Jul 1, pp 212-220.
Van den Bulte, C., and Lilien, G. L. 2001. "Medical Innovation Revisited: Social Contagion versus Marketing Effort," American Journal of Sociology (106:5), pp 1409-1435.
van Herpen, E., and Pieters, R. 2002. "The variety of an assortment: An extension to the attribute-based approach," Marketing Science (21:3) Sum, pp 331-341.
Wang, C., and Zhang, X. 2012a. "Network Positions and Contributions to Online Public Goods: The Case of Chinese Wikipedia," Journal of Management Information Systems (29:2), pp 11-40.
Wang, P., Robins, G., and Pattison, P. 2006. "Pnet: a program for the simulation and estimation of exponential random graph models," University of Melbourne).
Wang, X., Jiang, T., and Ma, F. 2010. "Blog-supported scientific communicationn: An exploratory analysis based on social hyperlinks in a Chinese blog community," Journal fo Information Sceince (36:6), pp 690-704.
Wang, X., Yu, C., and Wei, Y. 2012b. "Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework," Journal of Interactive Marketing (26:4), pp 198-208.
Wasko, M. M., Teigland, R., and Faraj, S. 2009. "The provision of online public goods: Examining social structure in an electronic network of practice," Decision Support Systems (47:3) Jun, pp 254-265.
Wasserman, S., and Faust, K. 1994. Social Network analysis: methods and applications (Cambridge University Press Cambridge, United Kingdom.
Watts, D. J. 2004. Six Degrees: The Science of a Connected Age, (W. W. Norton & Company.
Watts, D. J., and Dodds, P. S. 2007. "Influentials, Networks, and Public Opinion Formation," Journal of Consumer Research (34:4), pp 441-458.
Wei, J., Zheng, W., and Zhang, M. 2011. "Social capital and knowledge transfer: A multi-level analysis," Human Relations (64:11), pp 1401-1423.
Wellman, B., and Frank, K. A. 2001. "Network Capital in a Multilevel World: Getting Support from Personal Communities," in Social capital: Theory and research, N. Lin, K. S. Cook and R. S. Burt (eds.), Transaction Publisher: New Burnswick, New Jersey, pp. 233-273.
Wong, S.-S. 2008. "Judgments about knowledge importance: The roles of social referents and network structure," Human Relations (61:11), pp 1565-1591.
Yang, S., Hu, M., Winer, R. S., Assael, H., and Chen, X. 2012. "An Empirical Study of Word-of-Mouth Generation and Consumption," Marketing Science).
Zeng, X., and Wei, L. 2012. "Social Ties and User Content Generation: Evidence from Flickr," Information Systems Research).
Zhang, H., Gu, C.-l., Gu, L.-w., and Zhang, Y. 2011a. "The evaluation of tourism destination competitiveness by TOPSIS & nformation entropy – A case in the Yangtze River Delta of China," Tourism Management (32:2), pp 443-451.
Zhang, J., Soh, P. H., and Wong, P. K. 2010a. "Entrepreneurial Resource Acquisition through Indirect Ties: Compensatory Effects of Prior Knowledge," Journal of Management (36:2) Mar 10, pp 511-536.
Zhang, J. Q., Craciun, G., and Shin, D. 2010b. "When does electronic word-of-mouth matter? A study of consumer product reviews," Journal of Business Research (63:12) Dec, pp 1336-1341.
Zhang, K., Evgeniou, T., Padmanabhan, V., and Richard, E. 2011b. "Content Contributor Management and Network Effects in a UGC Environment," Marketing Science (31:3), pp 433-447.
Zhang, R., and Tran, T. 2011c. "An information gain-based approach for recommending useful product reviews," Journal Knowledge and Information Systems (26:3), pp 419-434.
Zhang, Z., Ye, Q., Law, R., and Li, Y. 2010c. "The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews," International Journal of Hospitality Management (29:4), pp 694-700.
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE