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題名:觀光旅遊業之環境責任行為前因變數統合分析
作者:陳宗雄
作者(外文):Tsung-Hsiung Chen
校院名稱:國立高雄第一科技大學
系所名稱:管理學院博士班
指導教授:邱彥婷
李婉怡
學位類別:博士
出版日期:2014
主題關鍵詞:統合分析環境責任行為地方依附遊憩涉入滿意度知覺價值Environmentally responsible behaviorMeta-analysisPlace attachmentSatisfactionPerceived valueRecreation involvement
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自然取向觀光的環境責任行為在自然據點是一個很重要的觀念,認為個人的環境責任行為決定於對環境的認知與情感。因此對環境的體驗會影響個人的心理感受進而影響行為。然而探討環境責任行為的前因變數已出現不一致結果。本研究進行相關的文獻回顧並將其綜合,以統合分析為研究方法。在本研究的結果中發現這些變數與環境責任行為是正向且顯著的。在干擾分析以文化和情境作為檢測,顯示出其是兩個變數間的顯著干擾效果。特別地,本研究以統合分析的結構方程模式,以前因變數、中介變數及結果變數提出一個如何促進自然取向觀光遊客的環境責任行為。在這模式,一方面知覺價值會透過滿意度影響環境責任行為;另一方面遊憩涉入會透過地方依附影響環境責任行為,此結果說明滿意度與地方依附在行為模式扮演重要的中介角色。此外,環境關心與環境態度可直接影響環境責任行為。基於本研究的結果,其建議將提供給觀光產業的利益關係人作為參考。
Environmentally responsible behavior related to nature-based tourism is a significant concept in regard to natural spots. It is believed that this behavior is determined by cognition as well as affection regarding the environment. Consequently, the experience resulting from interaction with the travel environment influences the individual’s psychological reaction and therefore impacts his or her subsequent behavior. However, there are different conclusions related to the antecedent variable when exploring environmentally responsible behavior. This study applies a relevant literature review and synthesizes the data by conducting a meta-analysis. It verified that the relation between variables and environmentally responsible behaviors is both positive and significant. The moderation test using the variables “culture” and “context” revealed a significant moderating effect of these two variables. In particular, based on the variables resulting from the meta-analytic structural equation model, antecedents, mediators and outcome, environmentally responsible behavior resulting from tourism with nature orientation is proposed in this study. Under this model, perceived value influenced the environmentally responsible behavior via satisfaction; recreation involvement also impacted the environmentally responsible behavior via place attachment. Consequently, satisfaction and place attachment play important mediating roles in the behavior model. Furthermore, environmental concern and environmental attitude can directly influence environmentally responsible behavior. Based on the research results, suggestions are provided for stakeholders in the tourism industry.
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