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題名:跨層次組織價值鏈關係的硏究-以智慧型手機及運動鞋產業的四階價值鏈為例
作者:張建利
作者(外文):Jang-li Chang
校院名稱:國立中山大學
系所名稱:企業管理學系研究所
指導教授:陳世哲
葉匡時
學位類別:博士
出版日期:2014
主題關鍵詞:跨層次組織價值鏈關係動態競爭與合作雙向的組織互動關係多元的組織互動關係動態的組織互動關係value chain relationships in cross-level organizationssport shoemaking industrysmart phone industrycompetitive and cooperative relationship
原始連結:連回原系統網址new window
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摘 要
傳統組織價值鏈研究主要偏重在上下游之間的二元、靜態與單向的互動關係,本研究以智慧型手機的「原物料」、「組件商」、「製造商」、「品牌商」四階垂直組織價值鏈的上下游不同觀點與角度,和製鞋業的「組件商」、「製造商」、「品牌商」三階垂直組織價值鏈的上下游不同觀點與角度,透過嵌入式多重個案硏究的方法來探討智慧型手機業和製鞋業兩種不同類型的產業之間不同組織價值鏈個案,並藉由垂直組織價值鏈的個案來觀察「跨層次組織價值鏈的產生」、「與「組織價值鏈彼此間的動態競爭與合作關係」等二種組織間的互動關係變化。希望本研究所發現的組織間多元的組織互動關係、動態的組織互動關係與雙向的互動關係,可以彌補過去研究缺口之不足。
Abstract
Traditional organizational value-chain relationship research focuses on the dyadic, static and unidirectional organizational relationship among upstream raw material suppliers, component suppliers, manufacturers and downstream brands. In this study, however, with embedded multi cases study, interviewing 31 experts who are familiar with smart phone industry and sport shoemaking industry, and respectively observing from the different viewpoints of the above three kinds of firms, we find: 1. When manufacturers cannot satisfy the other two’s needs for key resources, upstream component suppliers and downstream brands will build direct business relationship. Therefore, besides traditional vertical value-chain relationship, some cross-level organizational relationship exists between brands and component suppliers. 2. The value-chain relationship governance type would be the network model among the component suppliers, manufacturers and brands. 3. The manufacturers will work harder to expand their value in value-chain and suppress the direct cross-level value-chain between brands and component suppliers. The findings of this study that the cross-level interact and organizational vale-chain relation are characterized as triadic, dynamical competitive and multi-directional intent fill the research gap of traditional organizational vale-chain relationship.
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