使用模糊理論與意念流方法發展新文化設計產品程序 ─ 以台灣媽祖頭冠為例_

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題名：	使用模糊理論與意念流方法發展新文化設計產品程序 ─ 以台灣媽祖頭冠為例
作者：	許源進
作者(外文)：	Yuan-ChinHsu
校院名稱：	國立成功大學
系所名稱：	工業設計學系
指導教授：	劉說芳
學位類別：	博士
出版日期：	2020
主題關鍵詞：	文化創意產業；社會物理學；感性工學；模糊理論；程序性設計方法；Cultural and Creative Industry；Social Physics；Kansei Engineering；Fuzzy Theory；Procedural Design Method
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:2

台灣文化創意產業在發展傳統宗教信仰的方面已經建立許多很好的文獻。而創意與宗教兩者交叉變成台灣文化重要起點。然而，目前文化創新的發展困境是被充滿許多傳統思想禁忌所侷限住。由於工業設計的創新挑戰本質，已經意識到別具一格的契機點。在本文中，我們應用程序性設計方法與感性工學，進行探討媽祖神明配戴的帽冠造形設計。媽祖信仰在台灣與中國福建沿海地區具有重要的文化地位，媽祖的配戴服飾設計製作亦被視為神聖且重要的文化工藝傳承。因此本研究旨在探討帽冠造形設計與宗教文化意象的相互關係，進而創造新的帽冠設計。
在本研究中，規劃兩個實驗流程。第一個實驗流程命名為意念流設計實驗，這裡依據潘特蘭提出的社會物理學原理為基礎，進一步轉換並且創造出新的程序性設計方法。在意念流設計實驗裡，總共邀請6位設計相關背景專家協助執行。前期研究準備中，我們調查台灣各地區媽祖廟，並且預計拍攝約八十張媽祖配戴帽冠，後續將製作成實驗專用卡片。在執行實驗時，將請每位專家們依照程序性設計方法的流程與規則完成帽冠設計的篩選。此階段的實驗目的是能夠有效的激勵專家們的決策，從眾多的帽冠樣式中篩選較好的設計樣本提供給後續實驗分析。第二個實驗流程將命名為感性認知設計實驗，這裡整合感性工學與模糊理論的應用方法，進一步分析帽冠造形設計與媽祖信仰意象的關聯。一般人們的美感評價是以語彙表達模式為主，而模糊理論是適合處理具有模糊性的語彙問題，並且提供合理的數量化計算方法。因此，本研究採用模糊方法建立一個語彙評價的模糊定位模式。這模式的分析過程，首先使用因素分析法得到符合媽祖的意象形容詞，然後以模糊分析方法計算各意象形容詞的評價語彙定位及差異。最後依據意象分析結果與專家們的建議進行帽冠再設計與驗證。在感性認知設計實驗裡，總共邀請88受測者參加。其中包含3位工業設計師專家、2位製做帽冠工藝師傅、10位宗教領域的民俗專家、32位信仰媽祖神明的信徒和41位具有相關設計背景的受測者。邀請這些受測者為設計背景與宗教文化背景，目的是為了融合兩者關係而發現文化創意設計的重疊領域。
總結本研究成果，並且歸納為以下五項：第一，分析出適合媽祖意象的意象形容詞。第二，模糊分析方法能夠明確的定位造形的意象。第三，得到適合媽祖的帽冠造形與設計特徵。第四，從驗證結果發現，再設計能有效的提升帽冠設計的意象感覺。第五，創造最適合媽祖神明配戴的帽冠設計。這研究中，結合社會物理學與感性工學的創新方法，進一步提升媽祖帽冠工藝造形設計，並且本研究提出的意念流設計方法與模糊定位模式，未來將期許有助於台灣宗教文化在文化創意設計中蓬勃發展。

以文找文

Taiwan's cultural and creative industries have established many excellent documents in developing the traditional religious. The confluence of creativity and religion has become an important starting point of Taiwan's culture. However, the development of cultural innovation is restrained by many traditional taboos. Due to the innovative and challenging nature of industrial design, we have found the unique turning point. In this article, we use the method of program design and Kansei engineering to discuss the design of the crown worn by Mazu deity. Belief in Mazu has a crucial cultural status in Taiwan and the coastal area of Fujian, China. The design and manufacture of apparel and accessories to be placed on statues of the deity are also considered a sacred and critical part of the religion’s cultural and artistic inheritance. Therefore, the purpose of this study is to explore the relationship between crown hat design and religious cultural images, and then to develop new designs for the crown.
In this study, two experiments are carried out. The first one is named Idea Flow Design Experiment, which is based on the principles of social physics proposed by Pentland and further transforms and creates new procedural design methods. There were 6 design experts with related background invited to assist in the implementation of this experiment. In the preliminary research, we investigated different Mazu temples in various areas of Taiwan and expected to take about 89 photos of crowns of Mazu, which will be made into special experimental cards later. During the experiment, each expert will be invited to complete the selection of the crown design according to the process and rules of the procedural design method. The experiment in this stage was aiming to effectively encourage the decision-making of experts, so as to select better design samples from a large number of crowns for subsequent experimental analysis. The second experiment was named Kansei cognitive design experiment, which integrated the methods of Kansei engineering and fuzzy theory to further analyzes the relationship between crown design and religious image of Mazu. Generally, people's aesthetic evaluation is based on the expression of vocabulary, so the fuzzy theory is suitable for dealing with the fuzzy problems of vocabulary, and then provides a reasonable quantitative calculation method. Therefore, this study uses fuzzy techniques to establish a fuzzy localization model of vocabulary evaluation. In the analysis process of this model, we first use factor analysis to get adjectives that are in line with Mazu, and then use fuzzy techniques to calculate the evaluation vocabulary location and differences of each adjective. Finally, to redesign the crown in accordance to the results of image analysis and the suggestions of experts. In the perceptual cognitive design experiment, 88 subjects were invited. including 3 industrial designer experts, 2 craftsmen of hat and crown, 10 folk custom experts in the religious field, 32 believers in Mazu and 41 subjects with relevant background in design. These subjects, with the design background and religious cultural background, will help us to find the overlapping areas of cultural and creative design by integrating the relationship between them.
The results of this study could be summed up into five points as follows: first, analyze the image adjectives in line with Mazu image. Secondly, the fuzzy analysis techniques can clearly locate the image of crown shaping. Third, obtain the shape and design features of the crown that is best suitable for Mazu. Fourth, to find the image from the verification results which can be used in effective improving the hat crown design. Fifth, create the most suitable crown design for Mazu. In this study, the innovative methods of social physics and Kansei engineering are combined to further improve the shape design of Mazu crown. And the Kansei design method and fuzzy positioning mode proposed in this study are expected to contribute to the development of Taiwan's religious culture in cultural creative design in the future.

以文找文

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