應用副詞型矛盾修辭於產品之創新設計__臺灣人文及社會科學引文索引資料庫

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題名：	應用副詞型矛盾修辭於產品之創新設計
作者：	朱尚禮
作者(外文)：	Shang-Li Chu
校院名稱：	大同大學
系所名稱：	設計科學研究所
指導教授：	曹永慶
學位類別：	博士
出版日期：	2020
主題關鍵詞：	矛盾修辭；屬性列舉；產品使用；創新設計模式；情感設計；Attribute Listing Technique；Oxymoron；Innovative Design；Emotional Design
原始連結：	連回原系統網址
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設計師為使用者創造衝突的要素，發掘新的使用經驗，是創新產品設計的有效策略。矛盾修辭為運用兩相對立之詞語來形容一件事物，使所欲表達之語意能有更強烈之效果，給人出乎預料、引人入勝之感。本研究旨在嘗試建構可應用於產品使用中之副詞型矛盾修辭設計模式。
本研究分為四階段進行：(1)分析副詞型矛盾修辭組成要件及組合型式，建立副詞型矛盾修辭之構成方法；(2)將各副詞型矛盾修辭例句與屬性列舉法中之詞性對應，結合發展各類設計轉換型式；(3)以各設計轉換型式進行燈具設計，實施矛盾意象測試，探討各樣本與矛盾意象之對應關係以及可能影響「創新性」、「喜好度」兩綜合評價之矛盾意象；(4)建構副詞型矛盾修辭設計模式矛盾意象主成分構面之因果模式。
研究結果顯示：(1)副詞型矛盾修辭組合及其對應之產品特性可分為三種型式，分別為：「副詞搭配形容詞」著重「重現特定經驗之操作行為與場景」；「副詞搭配動詞」著重「依特定目的產生之運作原理及使用狀態」；「副詞搭配副詞」著重在「在同一產品上展示多元特性之使用過程」；(2)以燈具設計為題，依所建構之設計模式過程，發展出副詞型矛盾修辭設計之10件樣本，依操作直接變化程度分為四大類：「直覺型」：可直覺使用並產生形象連結之設計、「衝動型」：具簡單提示並有驚喜的產品使用回饋之設計；「類比型」：可類比產品使用經驗之設計；「迂迴型」為「反轉過往使用經驗」之設計；(3)影響「創新性」之矛盾意象依序為「戲劇性的－平凡的」、「超越現實的－合乎邏輯的」、「引人注目的－深藏不露的」，而影響「喜好度」之矛盾意象為「戲劇性的－平凡的」，「麻煩的－便利的」，「引人注目的－深藏不露的」。

以文找文

That designers create conflicting elements for users and discover new use experiences is an effective strategy for innovative product design. Oxymoron is the use of two opposite words to describe an entity so that the intended meaning of the expression can have a stronger effect, giving people an unexpected and fascinating feeling. The aim of this research is to try to construct an adverb-type oxymoron design model that can be applied to product use.
This research is divided into four stages: (1) Analyze the constituent elements and combination patterns of adverb-type oxymoron, and establish the method of constructing adverb-type oxymoron; (2) Correspond each example of adverb-type oxymoron with the part of speech in the attribute enumeration method, and combine the development of various design conversion styles; (3) Carry out lamp design with each design conversion style, implement contradictory image tests, explore the correspondence between each sample and contradictory images, and may affect the two comprehensive evaluations of "innovation" and "preference" contradictory imagery; (4) Construct the causal model of adverb-type oxymoron design samples for continuous use with expectation confirmation theory.
The results of the research show: (1) Adverb-type oxymoron combinations and their corresponding product characteristics can be divided into three types, namely: "adverb with adjective", which focuses on "reproducing the operation behavior and scene of specific experience"; "adverb with verb", which emphasizes "the production from operating principle and usage state based on a specific purpose"; "adverbs with adverbs" emphasizes "the use process of displaying multiple characteristics on the same product"; (2) With lamp as the main topic, the design is based on the process of the constructed design model to develop 10 samples of adverb-type oxymoron designs, which are divided into four categories according to the degree of direct change of operation: "intuitive": designs that can be used intuitively and produce image connections, "impulsive": with simple prompts and surprises, product use feedback as the main design; "analogous type": design that can reflect product use experience; "circumflex type" is a design that "reverses previous experience of use” (3) the innovation of oxymoron samples are highly correlated with and "dramatic" -Ordinary", "Transcendence-Logical", and "Attractive-Hidden", and the preference part is significantly related to "Dramatic-Ordinary", "Troublesome-Convenience", and "Attractive-Hidden".

以文找文

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