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題名:美容醫學業永續經營下專案價值之研究
作者:嚴惠慈
作者(外文):Hui-Tzu Yen
校院名稱:國立東華大學
系所名稱:企業管理學系
指導教授:林達榮
學位類別:博士
出版日期:2021
主題關鍵詞:永續經營專案價值決策評估風險管理TBL模型美容醫學業SustainabilityProject ValueDecision MakingRisk ManagementTriple Bottom Line ModelAesthetic Medicine
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本研究旨在探討美容醫學業追求永續經營下導入Triple Bottom Line (TBL) 模型在社會、經濟、環境三構面中,從經營者角度探討各構面與整體專案價值,嘗試建構永續經營整體價值之一般化數學模型,及考量綜效價值後各構面最適權重比例,以滿足美容醫學業永續經營下專案價值最大化之目標。從社會構面中內部員工職能訓練時間投入成本專案中,探討訓練成本對醫療糾紛下嘗試導入訓練時間投入成本價值之數學模型,所產生社會構面專案價值進行評估。在經濟構面的廣告行銷專案中,探討經營者在面對不確定美容醫學業環境下廣告預算費用分配的最適投入比例及路徑,以建構廣告預算分配專案價值。此外,探討美容醫學業追求綠色成本投資其環境構面專案價值,利用非線性收益-成本效用函數關係之風險趨避態度,建構最適決策評估模型。最後,本研究從美容醫學業永續經營綜效價值,導入外在環境在樂觀/正常/悲觀條件下,嘗試評估社會、經濟、環境構面最適權重比例,找出美容醫學業永續經營下整體最適專案價值。研究結果提供在美容醫學業永續經營下面臨外在環境不確定時,有助於該行業考量經營風險並提高美容醫學產業擁有的競爭優勢,以增進企業永續經營發展契機的可行性參考。
This dissertation aims to explore the project values from three dimensions: social dimension, economic dimension, and environmental dimension using the Triple Bottom Line (TBL) model in an aesthetic medicine enterprise to pursue sustainability from the business perspective exploring each dimension and overall project value. This dissertation tries to construct sustainability through the generalized mathematical model to reach the optimal weighted ratio of each dimension after considering synergy value so as to meet the goal of maximizing value from the overall project under sustainable management in an aesthetic medicine enterprise. From the internal staff’s functional training time of input cost in social structure, this dissertation discusses a mathematical model of training cost to input training time’s investment cost value under medical disputes and evaluates the project value for social dimension generated. In an ad marketing project, in order to construct the project value of advertising budget allocation, this dissertation studies an optimal proportion and path of advertising budget allocation in facing uncertainty in an aesthetic medical enterprise. In addition, this dissertation focuses on the project value of the environmental dimension of aesthetic medical enterprise which pursuing green cost investment and builds an optimal decision-making model through risk avoidance attitude with nonlinear benefit-cost utility perspective. Finally, this dissertation evaluates an optimal weighted ratio of social, economic, and environmental dimensions under optimistic/normal/pessimistic conditions from the project value for more comprehensive effects of sustainability in an aesthetic medicine enterprise, and finds out the optimal TBL project value. The research results of this dissertation provide a feasible reference for the aesthetic medicine enterprise to meet risk management and to improve the competitive advantages of the aesthetic medicine industry facing external environment uncertainty, so as to enhance the future development opportunities for sustainability.
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