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題名:中小企業發展驅動因素之研究
作者:黃駿霖
校院名稱:逢甲大學
系所名稱:商學博士學位學程
指導教授:林豐智
學位類別:博士
出版日期:2022
主題關鍵詞:中小企業關鍵因素營運績效
原始連結:連回原系統網址new window
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根據經濟部中小企業處發布之《2020年中小企業白皮書》資料顯示,2019年臺灣中小企業家數為149萬1,420家,占全體企業97.65%,較2018年增加1.72%;中小企業就業人數達905萬4千人,占全國就業人數78.73%,較2018年增加0.99%,兩者皆創下近年來最高紀錄,顯示中小企業為穩定經濟及創造就業之重要基石。然而中小企業之資源遠少於大企業,如何提升競爭力與大企業在市場上競爭,就成了中小企業永恆的課題。
經營績效為檢視營運成果最直觀的指標,透過績效表現能協助企業經營者檢視經營決策是否能獲得市場的青睞,進而調整策略,在瞬息萬變的市場奪得先機,保持競爭力。
因此,本研究針對影響中小型企業營運績效之相關文獻進行整理,歸納出六項影響營運績效之變因,包括教育訓練、創業家精神、創新活動、營銷模式、網絡關係和品牌效應,以相關指標整理出問卷,發放給台灣大中部地區之中小企業,歸納企業經營者認為何種變因影響績效較大。
本研究之研究結果可供後續之相關領域研究者對有興趣之變因深入調查,或就個別產業深入研究,也期望本研究能對中小企業經營者決策提供幫助。
關鍵詞:營運績效、中小企業、關鍵因素
Small- and medium-sized enterprises (SMEs) are crucial cornerstones stabilizing the economy and creating employment. However, such enterprises possess considerably less resources than do large enterprises. Identifying methods for improving the competitiveness of SMEs for completion against large enterprises has become a topic of concern. Operational performance is the most intuitive indicator in reviewing business outcomes. It can assist business operators in determining whether their decisions are favored by markets. Business strategies are adjusted accordingly to seize opportunities in ever-changing markets and to maintain competitiveness.
A review of relevant literature was conducted in this study to identify six variables affecting the operational performance of SMEs, namely education and training, entrepreneurship, innovation, marketing, network relationships, and brand effects. A questionnaire was designed for these indicators and distributed to SMEs located in central Taiwan. The objective was for business operators to identify the variables most affecting operational performance. The results may serve as a reference for researchers in related fields who are interested in deeper investigations into the indicators or individual industries. The findings may also facilitate the decision-making of SME operators.
Keywords: operational performance, SMEs, key factors
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