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題名:建構地方創生體驗設計模式之研究
作者:楊正翔
作者(外文):YANG, CHENG-HSIANG
校院名稱:國立臺灣藝術大學
系所名稱:創意產業設計研究所
指導教授:林榮泰
林伯賢
學位類別:博士
出版日期:2022
主題關鍵詞:地方創生體驗設計創新擴散永續性地方連結Regional RevitalizationExperience DesignDiffusion of InnovationsSustainabilityPlace Bonding
原始連結:連回原系統網址new window
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本研究探討地方創生體驗設計的創新擴散模式,研究方法採用田野調查法、深度訪談法與問卷調查法,調查對象為花蓮縣玉里鎮春日里196位關係人口進行施測,並且安排7位居民代表進行深度訪談。本研究以創新擴散理論為基礎,輔以社會影響理論、社會學習理論與社會交換理論,探討地方連結、從眾行為、知識學習、體驗設計、發展效益、發展衝擊對於活動忠誠度之影響模式。統計方法使用描述性統計、差異分析、驗證性分析與結構方程式進行資料統計分析。研究結論歸納以下3點:1. 關係人口的出生地越接近社區則地方連結最高,其次為居住地,而工作地在社區則無影響力。2. 知識學習對於體驗設計感具有正向影響,同時知識學習在地方連結對於體驗設計感之間,具有部分中介作用,至於關係人口的從眾行為對於體驗設計感無顯著影響力。3. 體驗設計感與發展效益對於活動忠誠度具有顯著正向影響力,而發展效益在體驗設計感對於活動忠誠度之間,具有部分中介作用,至於發展衝擊對於活動忠誠度無顯著影響力。
This study explored the diffusion of innovation model for the experiential design for regional revitalization through a field survey, an in-depth interview, and a questionnaire conducted on 196 members of the relational demographic in Chunri Village, Yuli Township, Hualien County. Seven of these residents were arranged for the in-depth interview. Through the use of the theories of the diffusion of innovation, social influence, social learning, and social exchange, the effects of local connection, herd behavior, knowledge learning, experiential design, development benefits, and development impact on activity loyalty were investigated. The data were analyzed through descriptive statistics, differential analysis, confirmatory analysis, and structural equation modeling. The conclusions are as follows: (1) The birthplaces of the relational demographic exhibited the highest correlation with their local connections with the community, followed by their places of residence; their workplaces were not significantly correlated with local connections. (2) Knowledge learning positively influenced the experiential design and mediated the effect of local connections on experiential design; no significant correlation was identified between herd behavior and experiential design. (3) Experiential design and development benefits positively affected activity loyalty, and development benefits partially mediated the effect of experiential design on activity loyalty; development impact did not significantly influence activity loyalty.
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