|
參考文獻 李爾芳(2022)。2022器材產業產業年鑑,經濟部技術處。新竹市:財團法人工業技術研究院產業科技國際策略發展所。 吳忠勳(2021)。2021生技產業白皮書,經濟部工業局,臺北市。 許士軍(1987),管理學,台北:東華書局。 張宏名(2011)。醫療器材業通路決策因素探討-以醫療耗材類個案公司為例。國立中山大學高階經營碩士班。 謝佳宏、郭鎧毅、黃旭男(2014)。意見氣候如何影響夜市觀光客之購買意願─以產品種類與主觀規範為調節效果。觀光與休閒管理期刊,201410:2特刊。頁184-207。 Anderson, J. C., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of marketing, 54(1), 42-58. Aaker, D. (1991). Brand equity. La gestione del valore della marca, 347, 356. Aaker, D. A., & Equity, M. B. (1991). Capitalizing on the Value of a Brand Name. New York, 28(1), 35-37. Ajzen, I., & Fishbein, M. (1977). Attitude-behavior relations: A theoretical analysis and review of empirical research. Psychological bulletin, 84(5), 888. Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Action control: From cognition to behavior (pp. 11-39). Berlin, Heidelberg: Springer Berlin Heidelberg. Ajzen, I. (1989). Attitude structure and behavior. In A. R. Pratkanis, S. J. Breckler, & A. G. Greenwald (Eds.), Attitude structure and function, 241-274. Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of consumer research, 13(4), 411-454. Alba, J. W., & Hutchinson, J. W. (2000). Knowledge calibration: What consumers know and what they think they know. Journal of consumer research, 27(2), 123-156. Amati, V., Meggiolaro, S., Rivellini, G., & Zaccarin, S. (2018). Social relations and life satisfaction: The role of friends. Genus, 74, 1-18. Anderson, J. C., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of marketing, 54(1), 42-58. Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of marketing Research, 4(3), 291-295. Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of marketing, 66(2), 120-141. Bamberg, S., Ajzen, I., & Schmidt, P. (2003). Choice of travel mode in the theory of planned behavior: The roles of past behavior, habit, and reasoned action. Basic and applied social psychology, 25(3), 175-187. Basit, S. A., Mathews, N., & Kunik, M. E. (2020). Telemedicine interventions for medication adherence in mental illness: A systematic review. General hospital psychiatry, 62, 28-36. Beatty, S. E., & Smith, S. M. (1987). External search effort: An investigation across several product categories. Journal of consumer research, 14(1), 83-95. Biel, A. L. (1992). How brand image drives brand equity. Journal of advertising research, 32(6), 6-12. Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer Behavior, Publisher: Ohio, Mike Roche. Reasons for Love-Solomon-2002-Journal for the Theory of Social. Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer behavior 9th. South-Western Thomas Learning. Mason, OH, 1-13. Boyd, T. C., & Mason, C. H. (1999). The link between attractiveness of “extrabrand” attributes and the adoption of innovations. Journal of the Academy of Marketing Science, 27(3), 306-319. Bristor, J. (1990). Exhanced explanations of word of mouth communications; the power of relations. Research in consumer behavior, 4, 51-83. Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of consumer research, 12(1), 1-16. Cobb-Walgren, C. J., Ruble, C. A., & Donthu, N. (1995). Brand equity, brand preference, and purchase intent. Journal of advertising, 24(3), 25-40. Conant, J. S., & White, J. C. (1999). Marketing program planning, process benefits, and store performance: an initial study among small retail firms. Journal of Retailing, 75(4), 525-541. Conner, M., Kirk, S. F., Cade, J. E., & Barrett, J. H. (2001). Why do women use dietary supplements? The use of the theory of planned behaviour to explore beliefs about their use. Social science & medicine, 52(4), 621-633. Coulter, K. S., & Coulter, R. A. (2002). Determinants of trust in a service provider: the moderating role of length of relationship. Journal of services marketing, 16(1), 35-50. Cowley, E., & Janus, E. (2004). Not necessarily better, but certainly different: A limit to the advertising misinformation effect on memory. Journal of consumer research, 31(1), 229-235. Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of marketing research, 28(3), 307-319. D''Souza, C., Taghian, M., Lamb, P., & Peretiatkos, R. (2006). Green products and corporate strategy: an empirical investigation. Society and business review, 1(2), 144-157. Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1993). Consumer Behavior, 7th ed. Forth Worth, Texas: Dryden Press. Eysenbach, G. (2001). What is e-health?. Journal of medical Internet research, 3(2), e833. File, K. M., & Prince, R. A. (1992). Positive Word‐of‐Mouth: Customer Satisfaction and BuyerBehaviour. International Journal of Bank Marketing, 10(1), 25-29. Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50. Fulham, E., & Mullan, B. (2011). Hygienic food handling behaviors: Attempting to bridge the intention-behavior gap using aspects from temporal self-regulation theory. Journal of food protection, 74(6), 925-932. Garbarino, E., & Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of marketing, 63(2), 70-87. Gefen, D., & Straub, D. W. (2004). Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services. Omega, 32(6), 407-424. Gilly, M. C., & Wolfinbarger, M. (1998). Advertising''s internal audience. Journal of Marketing, 62(1), 69-88. Górska-Warsewicz, H. (2022). Consumer or Patient Determinants of Hospital Brand Equity—A Systematic Literature Review. International journal of environmental research and public health, 19(15), 9026. Hargadon, A., & Sutton, R. I. (2000). Building an innovation factory. Harvard business review, 78(3), 157-157. Hahha, N., & Wozniak, R. (2001). Consumer Behavior, Prentice-Hall, Inc. Hawkins, Del I., Roger J. Best and Kenneth A. Coney, (2004), Consumer Behavior, Building Marketing Strategy, Ninth Edition, Irwin, McGraw-Hill. Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?. Journal of interactive marketing, 18(1), 38-52. Ho-Dac, N. N., Carson, S. J., & Moore, W. L. (2013). The effects of positive and negative online customer reviews: do brand strength and category maturity matter?. Journal of marketing, 77(6), 37-53. Huete-Alcocer, N. (2017). A literature review of word of mouth and electronic word of mouth: Implications for consumer behavior. Frontiers in psychology, 8, 1256. St James, M., & Christodoulidou, N. (2011). Factors influencing wine consumption in Southern California consumers. International Journal of Wine Business Research, 23(1), 36-48. Jarvenpaa, S. L., Tractinsky, N., & Saarinen, L. (1999). Consumer trust in an Internet store: A cross-cultural validation. Journal of Computer-Mediated Communication, 5(2), JCMC526. Jayachandran, S., Hewett, K., & Kaufman, P. (2004). Customer response capability in a sense-and-respond era: The role of customer knowledge process. Journal of the Academy of Marketing Science, 32(3), 219-233. Jayachandran, S., Sharma, S., Kaufman, P., & Raman, P. (2005). The role of relational information processes and technology use in customer relationship management. Journal of marketing, 69(4), 177-192. Katz, E., Lazarsfeld, P. F., & Roper, E. (2017). Personal influence: The part played by people in the flow of mass communications. Routledge. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22. Keller, K. L., & Brexendorf, T. O. (2019). Measuring brand equity. Handbuch Markenführung, 1409-1439. Kerstetter, D., & Cho, M. H. (2004). Prior knowledge, credibility and information search. Annals of Tourism research, 31(4), 961-985. Khillar, S. (2020). Difference between eHealth and digital health. Retrieved from http://www.differencebetween.net/technology/difference-between-ehealth-and-digital-health Kotler, P.,(2000) Marketing management: an Asian perspective. Singapore: Prentice Hall. Kotler, P., & Keller, K. L. (2006). Marketing Management, 12-asis leidimas. Krishnan, H. S. (1996). Characteristics of memory associations: A consumer-based brand equity perspective. International Journal of research in Marketing, 13(4), 389-405. Kumar, A., Lee, H. J., & Kim, Y. K. (2009). Indian consumers'' purchase intention toward a United States versus local brand. Journal of business research, 62(5), 521-527. Kumari, P., & Bhateja, B. (2022). How COVID-19 impacts consumer purchase intention towards health and hygiene products in India?. South Asian Journal of Business Studies, (ahead-of-print). Laurent, G., & Kapferer, J. N. (1985). Measuring consumer involvement profiles. Journal of marketing research, 22(1), 41-53. Lee, J. (2011, September). Smart health: Concepts and status of ubiquitous health with smartphone. In ICTC 2011 (pp. 388-389). IEEE. Leonard, D., & Sensiper, S. (1998). The role of tacit knowledge in group innovation. California management review, 40(3), 112-132. Liao, S. H., Hu, D. C., Chung, Y. C., & Huang, A. P. (2021). Risk and opportunity for online purchase intention–A moderated mediation model investigation. Telematics and Informatics, 62, 101621. Lurigio, A. J., & Carroll, J. S. (1985). Probation officers'' schemata of offenders: Content, development, and impact on treatment decisions. Journal of personality and social psychology, 48(5), 1112. Mazzarol, T., Sweeney, J. C., & Soutar, G. N. (2007). Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study. European Journal of Marketing, 41(11/12), 1475-1494. Meffert, J. J. (2009). Key opinion leaders: where they come from and how that affects the drugs you prescribe. Dermatologic therapy, 22(3), 262-268. Monroe, K. B. (1976). The influence of price differences and brand familiarity on brand preferences. Journal of consumer research, 3(1), 42-49. Morgan, R. P. (2000). A consumer-oriented framework of brand equity and loyalty. International Journal of Market Research, 42(1), 1-9. Morris, M. W., & Liu, Z. (2015). Psychological functions of subjective norms: Reference groups, moralization, adherence, and defiance. Journal of Cross-Cultural Psychology, 46(10), 1279-1287. Murray, K. B. (1991). A test of services marketing theory: consumer information acquisition activities. Journal of marketing, 55(1), 10-25. Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of retailing and consumer services, 29, 123-134. Park, C. W., & Lessig, V. P. (1977). Students and housewives: Differences in susceptibility to reference group influence. Journal of consumer Research, 4(2), 102-110. Raggio, R. D., & Leone, R. P. (2007). The theoretical separation of brand equity and brand value: Managerial implications for strategic planning. Journal of Brand management, 14, 380-395. Rosenberg, M. J., & Hovland, C. I. (1960). Cognitive, Affective and Behavioral Components of Attitudes. Rusvita, L., & Mansoer, W. D. (2023). The Design Of Customer Knowledge Reporting System Intervention To Improve The Performance Of Medical Representative At Pt. X Buf. International Journal of Science, Technology & Management, 4(3), 560-567. Sasser, W. E., Schlesinger, L. A., & Heskett, J. L. (1997). Service profit chain. Simon and Schuster. Schiffman, L. G., & Kanuk, L. L. (2004). Consumer behaviour 8 th ed. NY: Prentice-Hall Inc. Shao, C. Y., Baker, J. A., & Wagner, J. (2004). The effects of appropriateness of service contact personnel dress on customer expectations of service quality and purchase intention: The moderating influences of involvement and gender. Journal of Business Research, 57(10), 1164-1176. Shaw, T., McGregor, D., Brunner, M., Keep, M., Janssen, A., & Barnet, S. (2017). What is eHealth (6)? Development of a conceptual model for eHealth: qualitative study with key informants. Journal of medical Internet research, 19(10), e324. Silverman, G. (1997). How to harness the awesome power of word of mouth. DIRECT MARKETING-GARDEN CITY-, 60, 32-37. Stafford, I. S., Kellermann, M., Mossotto, E., Beattie, R. M., MacArthur, B. D., & Ennis, S. (2020). A systematic review of the applications of artificial intelligence and machine learning in autoimmune diseases. NPJ digital medicine, 3(1), 30. Swan, J. E., & Oliver, R. L. (1989). Postpurchase communications by consumers. Journal of retailing, 65(4), 516. Torkzadeh, G., Koufteros, X., & Pflughoeft, K. (2003). Confirmatory analysis of computer self-efficacy. Structural Equation Modeling, 10(2), 263-275. Triyastiti, R., & Saputro, S. D. (2013). The effect of subjective attitudes and norms on student purchase intention as potential consumers of pepsodent toothpaste products. Gema, 25(46), 1210–1213. Wayland, R. E., & Cole, P. M. (1997). Customer connections: new strategies for growth. Harvard Business Press. Wijayaningtyas, M., Redjo, R. E. S., Handoko, F., & Lukiyanto, K. (2021). The Millennials'' Energy Efficiency Behaviour towards Eco-friendly Home. Civil Engineering and Architecture, 9(2), 394–403. Wingreen, S. C., & Baglione, S. L. (2005). Untangling the Antecedents and Covariates of E‐Commerce Trust: Institutional Trust vs. Knowledge‐Based Trust. Electronic Markets, 15(3), 246-260. World Health Organization. (2020). eHealth at WHO. Geneva: Switzerland. https://www.who.int/ehealth/about/en/ Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of marketing, 60(2), 31-46. Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing, 52(3), 2-22. Zhang, L., Chen, Y., Liang, Y., & Li, N. (2008, December). Application of data mining classification algorithms in customer membership card classification model. In 2008 International Conference on Information Management, Innovation Management and Industrial Engineering (Vol. 1, pp. 211-215). IEEE. Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing, 52(3), 2-22. Zhao, X., Huo, B., Flynn, B. B., & Yeung, J. H. Y. (2008). The impact of power and relationship commitment on the integration between manufacturers and customers in a supply chain. Journal of operations management, 26(3), 368-388.
|