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題名:媒介化視野下的隱私重構
作者:陳彥馨
作者(外文):CHEN, YAN-XIN
校院名稱:世新大學
系所名稱:傳播研究所(含博士學位學程)
指導教授:蘇建州
學位類別:博士
出版日期:2023
主題關鍵詞:隱私媒介化物質可供性合法化制度化PrivacyMediatizationMaterial affordanceLegalizationInstitutionalization
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數位時代加速展開磅礡的歷史新畫卷,數據成為生產力的核心要素,無所不在的數據交互使得隱私面臨新的困境。媒介技術使得人們對於日常生活各種中介經驗都產生變化,「媒介化」作為敏感性概念可以很好地捕抓和描述這種轉變,並且關注當下人們生動的體驗。傳播學正在進行「媒介化」範式的轉移。大眾媒體的媒體格式、表徵功能和媒介組織的規範構成一種媒介邏輯,其滲透到社會其它領域引發實踐轉變的過程,被稱為媒介化的過程。但是如何在我們社會世界的所有元素都與數位媒介及其底層基礎設施錯綜複雜地聯繫在一起的深度媒介化時代理解媒介化的過程呢?本研究從媒介的物質性和制度化兩個層面對隱私的媒介化過程進行討論。在物質可供性的基礎上人們產生新的隱私實踐的慣習,其生成的媒介使用規範和價值的「合法化」過程以及宏觀層面媒介政策對此規範價值的影響並其間的互動展示了圍繞媒介物質和相關制度建立新的社會秩序的媒介化過程。研究顯示在深度媒介化時代個人數據被收集和處理不再由個人決定和控制,這使得隱私作為一種個人對訊息流動的控制或相對控制的概念變得不再恰當,而與隱私相關的新的價值與秩序形成過程與「監控資本主義」的建立和擴張密切相關。本研究融合建構主義視角和制度主義視角打造媒介化的理論模型,使其可以在深度媒介化時代對改變了的傳播進行分析,並啓發開發更複雜、多層次的方法來理解社會世界中與媒介相關的變化。
The digital age is unfolding its majestic picture, with data becoming the core element of new productivity,and the ubiquity of data interaction makes privacy face new difficulties. Media technology has changed people's various mediating experiences in daily life. As a sensitive concept, "mediatization" can capture and describe this transformation well, and pay attention to people's vivid experience at present. Communication science is undergoing the paradigm shift of "mediatization". The media format, representation, and media organization norms of the mass media constitute the media logic, and the process of infiltrating into other areas of society and triggering the transformation of practice is called the process of mediaization. But how to understand the process of mediatization in times of deep mediatization when all elements of our social world are intricately linked to digital media and the underlying infrastructure? This study discusses the mediatization process of privacy from two aspects of media materiality and institutionalization. On the basis of material affordance, people have new habits of privacy practices, the process of "legalization" of media usage norms and values, and the influence of media policies at the macro level on normative values, and the interaction between them show the mediatization process of building a new social order around media materiality and related institutions. Research shows that in the times of deep mediatization, the collection and processing of personal data is no longer decided and controlled by individuals, which makes the concept of privacy as an individual's control or relative control of information flow no longer appropriate, and the formation process of new values and order related to privacy is closely related to the establishment and expansion of "surveillance capitalism". This study combines constructive and institutional perspectives to create a mediatization theoretical model that enables analysis of altered communication in times of deep mediatization and inspires the development of more complex, multilayered approaches to understanding media-related changes in the social world.

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