品質能力與事業策略之概念性配適模式__臺灣人文及社會科學引文索引資料庫

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題名：	品質能力與事業策略之概念性配適模式
書刊名：	中華管理學報
作者：	張世佳／賀力行
作者(外文)：	Chang, Shih-chia／Ho, Li-hsing
出版日期：	2000
卷期：	1:1
頁次：	頁1-11
主題關鍵詞：	品質能力；事業策略；Quality capabilities；Business strategy
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:0 點閱:20

　　　　　卓越的產品品質對於企業創造或維持市場優勢地位之重要貢獻性，正引發企業決策者之關注，因而促使廠商積極投入各項品質管理活動，以提昇其市場競爭之成功性。然而廠商透過品質管理活動所發展或擁有的品質能力優勢，若無法納入整體事業策略運用的一部份，則其從事之品質管理活動將是徒勞無功的(Samson and Sohal 1990); Garvin(1984a, 1984b, 1987)認為品質能力係多元構面體，廠商應具備或發展適當的品質構面優勢，支持其策略目標市場之定位與需求，才能對績效之表現產生正面助益性；換言之，廠商應以其所具備之品質能力優勢，作為制定或採行事業策略之基礎，才能確保市場競爭之優勢性，因此本研究的主要目的，在於探討品質能力與不同事業策略類型之配適關係；其中品質能力係指廠商在產品之高功能(performance)品質、獨特功能(feature)品質、可靠度(reliability)品質、低不良率品質、造型美觀(aesthetics)品質、售後服務品質及顧客認知(perceived)品質等構面，相較於主要競爭對手之強弱勢表現，此定義係採Garvin(1984a, 1984b, 1987)剖析八個品質競爭構面之觀點而來。本研究首先整合Porter(1985)、Maidique and Patch(1980)及Miles and Snow(1978)學者們對事業策略分類之不同理論觀點，發展一整合性事業策略分類架構，而將事業策略類型區分為先制策略、差異化—跟隨策略及成本化—跟隨策略，並建立品質能力與該三種事業策略類型配適關係之研究命題。

以文找文

　　　　　Due to the contribution of superior product quality on creating and sustaining competitive advantage inspires and decision makers with efforts to implement the quality improvement programs in order to enhance the success in the market place. Efforts to formulate and implement the quality improvement programs will be wasted if the advantage of product quality which firms owned is not make an integral part of the business strategy(Samson and Sohal, 1990). According to the view of Garvin’s(1984a, 1984b, 1987) works indicated that quality is multidimensional capabilities and appears in many different forms. A firm should own and develop a small number of quality dimensions that can match with the needs of its chosen target market based on business strategy which adopted. In other words, firms must adopt their business strategies based on their advantage of quality dimensions in order to satisfy the needs of niche market and secure the market success. The purpose of this study is to explore the fitting relationship between business strategy with the advantage of quality capabilities comprises performance, features, reliability, conformance, serviceability, aesthetics, and perceived quality according to Garvin’s(1984a, 1984b, 1987) framework for analyzing eight critical quality dimensions. Furthermore, this study consists of two main sections. In the first section, this study integrates Porter(1985), Maidique and Patch(1980), and Miles and Snows’(1978) various theoretical perspectives to develop a new hybrid typology of business strategies which categorized the business strategy into three types named preemptive strategy, low cost-follower strategy, and differentiated-follower strategy. Besides, the fitting model of the advantage of quality capabilities and those three kinds of business strategies is developed to be research propositions.

以文找文

期刊論文
1.	Abernathy, W. J.、Townsend, Philip L.(1975)。Technology, Productivity and Process Change。Technology Forecasting and Society Change，7(4)，379-396。
2.	Buaron, R.(1981)。New-Game Strategies。Mckinsey Quarterly，19，24-40。
3.	Deming, W. E.(1981)。Improvement of Quality and Productivity Through Action by Management。National Productivity Review，1(1)，12-22。
4.	Forker, L. B.(1996)。The Contribution of Quality to Business Performance。International Journal of Operations and Production Management，16(8)，44-62。
5.	Gitlow, H. S.、Hertz, P. T.(1983)。Product Defects and Productivity。Harvard Business Review，131-141。
6.	Juran, J. M.(1978)。Japanese and Western Quality--A Contrast。Quality Progress，11，10-18。
7.	Kano, N.(1993)。A Perspective on Quality Activities in American Firms。California Management Review，35(3)，12-31。
8.	Katayama, F.(1989)。Who's Fueling the Fax Frenzy。Fortune，23，151-156。
9.	Kuehn, A. A.、Day, R. L.(1962)。Strategy of Product Quality。Harvard Business Review，40(6)，100-110。
10.	Leiterman, M. R.、Montgomery, David B.(1988)。First-over Advantage。Strategic Management Journal，45-58。
11.	MacMillan, I. C.(1987)。Preemptive Strategies。The Journal of Business Strategy，16-26。
12.	Robinson, W. T.、Fornell, C.(1985)。Sources of Marketing Pioneer Advantage in Consumer Goods Industries。Journal of Marketing Research，22，305-317。
13.	Rohnson, R. M.(1971)。Market Segmentation: A Strategic Management Tool。Journal of Marketing Research，8(1)，13-18。
14.	Samson, D. A.、Sohal, A.(1990)。The Strategic Status of Quality: An Australian Perspective。International of Journal of Technology Management，3(3)，293-307。
15.	Schmalensee, R.(1982)。Product Differentiation Advantages of Pioneering Brands。American Economic Review，72，349-365。
16.	Sweeney, M. T.(1991)。Towards a Unified Theory of Strategic Manufacturing Management。International Journal of Operations and Production Management，11(8)，6-22。
17.	Tuchman, B. W.(1990)。The Decline of Quality。New Yorks Time Magazine，38-41。
18.	Varadarajan, P. Rajan(1986)。Horizontal Cooperative Sales Promotion: An Idea Whose Time Has Come。Journal of consumer Marketing，3，15-33。
19.	Benson, P. G.、Saraph, J. V.、Schroeder, R. G.(1991)。The Effects of Organizational Context on Quality Management: An Empirical Investigation。Management Science，37(9)，1107-1124。
20.	Flynn, Barbara B.、Schroeder, Roger G.、Sakakibara, Sadao(1995)。The impact of quality management practices on performance and competitive advantage。Decision Sciences，26(5)，659-691。
21.	Juran, J. M.(1986)。The Quality Trilogy。Quality Progress，19(8)，19-24。
22.	Schnaars, S. P.(1986)。When entering growth markets, are pioneers better than poachers?。Business Horizons，29(2)，27-36。
23.	Urban, L.、Carter, T.、Gaskin, S.、Mucha, Z.(1986)。Market share rewards to pioneering brands: An empirical analysis and strategic implications。Management Science，32(6)，645-659。
24.	Jones, N.(1986)。The Hollow Corporation。Business Week，2935，56-59。
25.	Fitzsimmons, J. A.、Kouvelis, P.、Mallick, D. N.(1991)。Design Strategy and Its Interface with Manufacturing and Marketing: A Conceptual Framework。Journal of Operations Management，10(3)，398-415。
26.	Garvin, David A.(1984)。What Does "Product Quality" Really Mean?。MIT Sloan Management Review，26(1)，25-43。
27.	Phillips, L. W.、Chang, D. R.、Buzzell, R. D.(1983)。Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses。Journal of Marketing，47(2)，26-43。
28.	Saraph, Jayant V.、Benson, P. George、Schroeder, Roger G.(1989)。An Instrument for Measuring the Critical Factors of Quality Management。Decision Sciences，20(4)，810-829。
29.	Golder, Peter N.、Tellis, Gerard J.(1993)。Pioneer advantage: Marketing logic or marketing legend?。Journal of Marketing Research，30(2)，158-170。
30.	Garvin, David A.(1984)。Product quality: An important strategic weapon。Business Horizons，27(3)，40-43。
31.	Garvin, David A.(1987)。Competing on the Eight Dimensions of Quality。Harvard Business Review，65(6)，101-109。
32.	Garvin, David A.(1983)。Quality on the Line。Harvard Business Review，61(5)，64-75。
33.	Utterback, J. M.、Abernathy, William J.(1975)。A dynamic model of process and product innovation。Omega，3(6)，639-656。

圖書
1.	Deming, W. E.(1982)。Quality, Productivity and Competitive Position。Cambridge, MA：MIT Center for Advance Engineering Study。
2.	Krajewski, L. T.、Ritzman, L. P.(1996)。Operations Management Strategy and Analysis。Addison-Wesley Publishing Company。
3.	Maidique, M. A.、Patch, P.。Corporate Strategy and Technologic Policy。Boston, MA：Intercollegiate Case Clearing House。
4.	Deming, W. E.(1986)。Out of crisis: Quality, productivity and competitive position。Melbourne Sydney：Cambridge, MA：Cambridge University Press：MIT Center for Advanced Engineering Study。
5.	Crosby, Philip B.(1979)。Quality is Free。New York, NY：McGraw-Hill Book Co.。
6.	Juran, J. M.(1974)。Quality control handbook。McGraw-Hill。
7.	Feigenbaum, Armand Vallin(1983)。Total quality control。McGraw-Hill。
8.	Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY：Free Press。
9.	Miles, Raymon E.、Snow, Charles C.(1978)。Organization Strategy, Structure, and Process。McGraw-Hill。

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