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外文摘要
引文資料
題名:
品質構面優勢與事業策略配適關係之實證研究
書刊名:
管理學報
作者:
張世佳
/
林能白
作者(外文):
Chang, Shih-chia
/
Lin, Neng-pai
出版日期:
2000
卷期:
17:2
頁次:
頁269-295
主題關鍵詞:
品質構面優勢
;
事業策略
;
Advantage of quality dimensions
;
Business strategy
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:0
點閱:29
本研究目的在於探討不同的品質構面優勢與事業策略配適關係對事業績效之影響性,其中品質構面包括:高功能(performance)品質、獨特功能(feature)品質、高可靠度(reliability)品質、低不良率品質、造型美觀(aesthetics)品質、售後服務品質及顧客認知(perceived)品質;本研究首先發展一事業策略分類架構,將事業策略類型區分為先制策略、差異化─跟隨策略及成本化─跟隨策略,而後建立品質構面優勢與該三種事業策略類型配適關係之研究假設,並以89家製造業廠商資料進行實證分析;研究結論指出採不同事業策略之廠商,應搭配不同的品質構面優勢,以提升新產品成功上市比率、純益率及銷售成長率。
以文找文
The purpose of this study is to explore the fitting relationship between business strategy with advantage of quality dimensions which include seven dimensions: performance, features, reliability, conformance, serviceability, aesthetics, and perceived quality. This study developed a new hybrid typology of business strategies which categorized the business strategy into three types named preemptive strategy, low cost-follower strategy and differentiated-follower strategy. Besides, the fitting relationship between advantage of quality dimensions and those three kinds of business strategies was developed to be research hypotheses and examined empirically based on the data collected from 89 manufacturing firms. The study results indicate that firms must adopt their business strategies based on different dimensions of quality advantage in order to improve the performance in new product introduction, net profit and sales growth.
以文找文
期刊論文
1.
Varadarajan, P. R.(1986)。Horizontal Cooperative Sales Promotion: An Idea Whose Time Has Come。Journal of Consumer Marketing,3(Winter),15-33。
2.
Katayama, Frederick(1989)。Who's Fueling the Fax Frenzy。Fortune,23(Oct.),151-156。
3.
Urban, Glen L.、Carter, Theresa、Gaskin, Steven、Mucha, Zofia(1986)。Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications。Management Science,32(6),645-659。
4.
Schmalensee, Richard(198206)。Product Differentiation Advantages of Pioneering Brands。The American Economic Review,72,349-365。
5.
Juran, J. M.(1978)。Japanese and Western Quality--A Contrast。Quality Progress,11(12),10-18。
6.
Garvin, D. A.(1984)。What Does 'Product Quality' Really Mean?。Sloan Management Review,26(1),25-43。
7.
Deming, W. E.(1981)。Improvement of Quality and Productivity through Action by Management。National Productivity Review,1(1),12-22。
8.
Robinson, W. T.、Fornell, C.(1985)。The sources of market pioneer advantages in the consumer goods industry。Journal of Marketing Research,22(3),297-304。
9.
Flynn, Barbara B.、Schroeder, Roger G.、Sakakibara, Sadao(1995)。The impact of quality management practices on performance and competitive advantage。Decision Sciences,26(5),659-691。
10.
Juran, J. M.(1986)。The Quality Trilogy。Quality Progress,19(8),19-24。
11.
Jones, N.(1986)。The Hollow Corporation。Business Week,2935,56-59。
12.
Fitzsimmons, J. A.、Kouvelis, P.、Mallick, D. N.(1991)。Design Strategy and Its Interface with Manufacturing and Marketing: A Conceptual Framework。Journal of Operations Management,10(3),398-415。
13.
Phillips, L. W.、Chang, D. R.、Buzzell, R. D.(1983)。Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses。Journal of Marketing,47(2),26-43。
14.
Stalk, G. Jr.、Hout, T. M.(1988)。Time: the Next Source of Competitive Advantage。Harvard Business Review,66(4),41-51。
15.
Saraph, Jayant V.、Benson, P. George、Schroeder, Roger G.(1989)。An Instrument for Measuring the Critical Factors of Quality Management。Decision Sciences,20(4),810-829。
16.
Golder, Peter N.、Tellis, Gerard J.(1993)。Pioneer advantage: Marketing logic or marketing legend?。Journal of Marketing Research,30(2),158-170。
17.
Garvin, David A.(1984)。Product quality: An important strategic weapon。Business Horizons,27(3),40-43。
18.
Walker, Orville C. Jr.、Ruekert, Robert W.(1987)。Marketing's role in the implementation of business strategies: A critical review and conceptual framework。Journal of Marketing,51(3),15-33。
19.
Garvin, David A.(1987)。Competing on the Eight Dimensions of Quality。Harvard Business Review,65(6),101-109。
20.
Garvin, David A.(1983)。Quality on the Line。Harvard Business Review,61(5),64-75。
21.
Utterback, J. M.、Abernathy, William J.(1975)。A dynamic model of process and product innovation。Omega,3(6),639-656。
22.
Lieberman, Marvin B.、Montgomery, David B.(1988)。First-Mover Advantages。Strategic Management Journal,9(S1),41-58。
23.
Kano, N.(1993)。A Perspective on Quality Activities in American Firms。California Management Review,35(3),12-31。
24.
Buaron, R.(1981)。New-Game Strategies。McKinley Quarterly,19,24-40。
25.
MacMillan, I. C.(1983)。Preemptive Strategies。The Journal of Business Strategy,4(2),16-26。
26.
Sweeney, M. T.(1991)。Towards a Unified Theory of Strategic Production Management。International Journal of Operations & Production Management,11(8),6-22。
27.
Rohnson, R. M.(1971)。Market Segmentation: A Strategic Management Tool。Journal of Marketing Research,February,13-18。
28.
Sohal, A.、Samson, D. A.(1990)。The Strategic Status of Quality: An Australian Perspective。International of Journal of Technology Management,3(3),293-307。
29.
Schnaars, S. P.(1986)。When Entering Growth Markets, Are Pioneers Better Than Poachers?。Business Horizons,29(2),27-36。
30.
Tuchman, B. W.(1980)。The Decline of Quality。New York Times Magazine,2,38-41。
31.
Forker, L. B.(1996)。The Contribution of Quality to Business Performance。International Journal of Operations & Production Management,16(8),44-62。
32.
Gitlow, H. S.、Hertz, P. T.(1983)。Product Defects and Productivity。Harvard Business Review,131-141。
圖書
1.
Deming, W. Edwards(1982)。Quality, Productivity and Competitive Position。Cambridge, Massachusetts:Massachusetts Institute of Technology, Center for Advanced Engineering Study。
2.
Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY:Schuster Inc.。
3.
Deming, W. E.(1986)。Out of crisis: Quality, productivity and competitive position。Melbourne Sydney:Cambridge, MA:Cambridge University Press:MIT Center for Advanced Engineering Study。
4.
Juran, J. M.、Gryan, F. M.、Brigham, R. S.(1974)。Quality control handbook。New York:McGraw-Hill Book CO.。
5.
Crosby, Philip B.(1979)。Quality is Free: the Art of Making Quality Certain。New York:New American Library。
6.
Feigenbaum, Armand Vallin(1983)。Total quality control。McGraw-Hill。
7.
Miles, Raymond E.、Snow, Charles C.(1978)。Organizational Strategy, Structure, and Process。McGraw-Hill。
8.
Maidique, M. A.、Patch, P.(1980)。Corporate Strategy and Technological Policy。Corporate Strategy and Technological Policy。Boston, MA。
9.
Krajewski, L. T.、Ritzman, L. P.(1996)。Operations Management Strategy and Analysis。Operations Management Strategy and Analysis。New York, NY。
10.
中華徵信所編輯部(1998)。1998年臺灣地區大型企業排名。1998年臺灣地區大型企業排名。臺北。
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