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題名:廣告音樂與商品涉入對消費者行為之探討
書刊名:商業設計學報
作者:廖雅琴 引用關係
出版日期:2000
卷期:4
頁次:頁91-112
主題關鍵詞:廣告音樂商品涉入記憶態度認知態度品牌態度廣告態度
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:4
  • 點閱點閱:36
期刊論文
1.林建煌、黃子嫚(199801)。電視廣告音樂、廣告特性與產品屬性之相關研究。廣告學研究,10,51-68。new window  延伸查詢new window
2.許惠珠、翁景民(199403)。音樂對廣告效果影響之研究。廣告學研究,3,21-68。new window  延伸查詢new window
3.Goldberg, Marvin E.、Gorn, Gerald J.(1987)。Happy and sad TV programs: How they affect reactions to commercials。Journal of Consumer Research,14(3),387-403。  new window
4.Alpert, J. I.、Alpert, M. I.(1989)。Background music as an influence in consumer mood and advertising responses。Advances in Consumer Research,16(1),485-491。  new window
5.Krugman, Herbert E.(1965)。The impact of television advertising:Learning without involvement。Public Opinion Quarterly,29(3),349-356。  new window
6.Holbrook, M. B.、Batra, Rajeev(1987)。Assessing the Role of Emotions as Mediators of Consumer Response to Advertising。Journal of Consumer Research,14(3),404-420。  new window
7.Hevner, Kate(1936)。Experimental studies of the elements of expression in music。American Journal of Psychology,48(2),246-268。  new window
8.Krugman, Herberte E.(1967)。The Measurement of Advertising Involvement。Public Opinion Quarterly,30(4),583-596。  new window
9.Park, C. Whan、Young, S. Mark(1986)。Consumer response to television commercials: The impact of involvement and background music on brand attitude formation。Journal of Marketing Research,23(1),11-24。  new window
10.Gorn, Gerald J.(1982)。The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach。Journal of Marketing,46(1),94-101。  new window
11.Milliman, Ronald E.(1982)。Using Background Music to Affect the Behavior of Supermarket Shoppers。Journal of Marketing,46(2),86-91。  new window
12.Milliman, Ronald E.(1986)。The influence of background music on the behavior of restaurant patrons。Journal of Consumer Research,13(2),286-289。  new window
13.Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising,15(2),4-34。  new window
14.Anand, Punam、Holbrook, Morris B.(1985)。Chasing the Wundt Curve: An Adventure in Consumer Esthetics。Advances in Consumer Research,12,655-657。  new window
15.Bob, Garfield(1988)。Too Much Ad Music Leaves Room for Hitting the Right Note。Advertising Age,59,46。  new window
16.Gundlach, Ralph H.(1932)。A Quantitative Analysis of Indian Music。American Journal of Psychology,44,133-145。  new window
17.Hevner, Kate(1935)。The Affective character of the Major and Minor Modes in Music。American Journal of Psychology,47,103-118。  new window
18.Rigg, Melvin G.(1940)。Speed as a Determiner of Musical Mood。Journal of Experimental Psychology: Applied,27,566-571。  new window
19.Scherer, Klaus R.、Oshinsky, James S.(1977)。Cue Utilization in Emotion Attribution From Auditory Stimuli。Motivation and Emotion,1,331-346。  new window
20.Seidman, Steven A.(1981)。On the Contributions of Music of Media Productions。Educational and Communication Technology Journal,29,39-70。  new window
21.Watson, K. Brantley(1942)。The Nature and Measurement of Musical Meanings。Psychological Monographs,54(2),1-43。  new window
22.Wedin, Lage(1972)。A Multidimensional Study of Perceptual-Emotional Qualities in Music。Scandinavian Journal of Psychology,13(4),241-257。  new window
23.Yalch, Richard F.(1988)。Effects of Store Music on Shopping Behavior。The Channel of Communication,4-summer,7-9。  new window
24.Gundlach, Ralph H.(1935)。Factors Determining the Characterization of Musical Phrases。American Journal of Psychology,47,624-643。  new window
研究報告
1.Holbrook, M. B.、Anand, Punam(1988)。Aims, Concepts, and Methods in Marketing Research on Consumer Esthetics: The Effects of Tempo on Perceptual and Affective Responses to Music。  new window
學位論文
1.Kinnear, John K.(1959)。The Effects of Instrumental Tone Quality Upon Mood Response to Music。  new window
2.Wintle, Regie R.(1978)。Emotional Impact of Music on Television Commercials。  new window
圖書
1.Assael, Henry(1984)。Low Involvement Decision making。Consumer Behavior and Marketing Action。  new window
2.Clynes, Manfred(1975)。Communication and Generation of Emotion Through Essentic Form。Emotions-Their Parameters and Measurement。New York。  new window
3.Petty, Richard E.、Cacioppo, John T.(1986)。The Elaboration Likelihood Medol of persuasion (vol.19)。The Elaboration Likelihood Medol of persuasion (vol.19)。New York。  new window
其他
1.Alpert, Judy I.,Alpert, Mark I.(1986)。The Effects of Music in Advertising On Mood and Purchase Intentions。  new window
圖書論文
1.Cacioppo, John T.、Petty, Richard E.(1989)。The Elaboration Likelihood Model: The Role of Affect and Affect-Laden Information Processing in Persuasion。Cognitive and Affective Responses to Advertising。Lexington, MA:Lexington Books。  new window
 
 
 
 
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