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題名:影響銀行導入網路銀行系統關鍵因素之研究
書刊名:交大管理學報
作者:黃照貴 引用關係張海青 引用關係
作者(外文):Huang, Chao-kueiChang, Hae-ching
出版日期:2000
卷期:20:1
頁次:頁29-49
主題關鍵詞:網路銀行關鍵因素網際網路Internet bankingKey factorsInternet
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:4
  • 點閱點閱:48
伴隨著網路技術及電子商務的蓬勃發展,銀行開始提供網路銀行服務。由於網路銀行的設置,需配合組織的整體企業目標,考量所面臨的整個經營環境、競爭者的狀況、組織本身的特性及內部運作方式,方能有效建立。本研究即針對此一課題,建立三項研究目標:(1)彙總國內外相關文獻,建立影響銀行導入網路銀行系統之理論架構;(2)就不同類型銀行、不同創新採用階段,測度其受各項因素之研究程度有無差異;(3)探討現階段國內銀行未採用之原因。 本研究從產業環境、組織經營特性及科技特性三個構面,來探討影響銀行導入網路銀行系統的關鍵因素。資料分析採用卡方檢定及變異數分析兩種統計方法。研究結果顯示,產業環境中的「顧客接受程度」、「資訊廠商的推銷」、「網路科技的發展」、「政府法令的因素」;組織經營特性中的「高階主管支持程度」、「組織規模大小」、「電腦化成熟度」;科技特性因素中的「科技的相對風險」、「科技的相容性」、「科技的可觀察性」,再加上「組織經營類型」共11個因素,為影響銀行導入網路銀行系統的關鍵因素。而造成銀行不採用網路銀行系統之原因,主要有「網路安全性」、「金融法令尚未完全開放」、「尚處於觀望態度」及「系統正在規劃中」等四項因素。
Rapid changes in the banking environment are causing them to emerge the Internet Banking (IB). IB cannot implement without the understanding of fundamental aspects of the industry environment, competitors, organizational characteristics and operations, and technology attributes. Based on the above issue, this study constituted an exploratory research designed to provide a theoretical model for identifying how key factors impact banks to adopt IB, which drew from existing concepts and published literature. Secondly, use this model to examine the different types of banks and the clusters of innovations, respectively. Finally, collect the laggards and late majority opinions. The innovation studied was the IB and its adoption was examined with respect to industry environment, organizational characteristics, and technology attributes. The empirical results were analyzed by Chi-square test and ANOVA. This paper surveyed 42 banks and identified eleven factors that impact the adoption of IB: customers acceptance, computer suppliers efforts, Internet technology development, government and legislation limitation, the support of top manager, organizational size, organizational type, maturity of computerization, relative risk, compatibility, and observability. The laggards and late majority are concerned with Internet security, electronic fund transfer, IB system evaluation and planning.
期刊論文
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24.孫一仕(1995)。金融服務新風貌-電子銀行業務面面觀。網路通訊雜誌,44,16-22。  延伸查詢new window
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27.張慶光(1995)。金融化服務新趨勢-無人化電子銀行。網路通訊雜誌,44,12-15。  延伸查詢new window
28.楊雨亭(1995)。我國電子金融發展的遠景。網路通訊雜誌,44,23-27。  延伸查詢new window
29.廖震乾(1995)。未來篇-虛擬銀行正在改變金融服務模式。資訊與電腦,10,42-44。  延伸查詢new window
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會議論文
1.Koh, C. E.、Balthazard, P.(1997)。Electronic Commerce and the World Wide Web: A Framework of Business Web use A Study of Business Web Practices。San Diego。599-601。  new window
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2.陳一圈(1997)。國內各銀行業運用網際網路的策略觀點,0。  延伸查詢new window
圖書
1.Robbins, S. P.(1989)。Organization Behavior: Concept, Controversies and Applications。N. J.:Prentice-Hall, Inc.。  new window
2.Rogers, E. M.(1983)。Diffusion of Innovations。New York:Macmillan Publishing Company, Inc.。  new window
3.葉秋男(1998)。美國金融改革與創新。美國金融改革與創新。沒有紀錄。  延伸查詢new window
其他
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