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題名:國內民生用品產業供應鏈定位模式分析之研究
書刊名:企業管理學報
作者:周春芳
作者(外文):Chou, Frances
出版日期:2000
卷期:47
頁次:頁107-133
主題關鍵詞:供應鏈管理功能型商品創新型商品實體效率型供應鏈市場回應型供應鏈Supply-chain managementFunctional productsInnovative productsPhysically efficient supply-chainMarket-responsive supply-chain
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:61
     本研究主要探討流通業上、中、下游供應體系如何突破傳統對立的關 係,轉而合作追求供應鏈的價值與效率。研究方法以民生用品產業(食品、日用、 雜貨)為對象,在「商品依其屬性,宜搭配合適之供應鏈模式」前題下,以商品 與供應鏈屬性為主要參數,分析不同商品與供應鏈組合類型之特質,歸納較佳組 合模式,提出一般性參考指標。根據此指標,分別針對配適/非配適組合分析其 利基因素及轉化契機。研究結果發現,在管理精神方面,無論屬功能型或創新型 商品,在國內經濟規模限制下,供應鏈管理優先性皆以效率之追求為第一順位, 有了效率基礎後,再進一步追求市場回應等其他利基點;在運作策略方面,宜由 供應端主導推動上、下游自動補貨系統,由零售端主導品類管理,並回應予供應 端,共同發掘商品之市場潛力及機會點,追求商品之最高效市場價值。
     This study mainly explores how supply systems of upper-, middle, and lower-streams of the circulating industry break the antagonistic relationships, and cooperate on pursuing the value and efficiency of the supply chain. The method takes grocery industry (foods, daily necessities, and sundries) as objects, product and supply chain attributes as main parameters, to analyze combined-pattern traits of different commodities and supply chains, to induct better combination models, and to bring out general reference indices. Based on the indices, case analyses of chosen post enterprises are further done to dig out their success niches. Findings of this study indicate that in the management side, be it functional or innovative commodities, under the constraints of domestic economy scale, the pursuit of efficiency in the supply-chain management is on the top list. From here, other niches, such as market responses, are further pursued; In the operational strategy side, it is better to let the supply side direct the development of continuous replenishment system of upper and lower streams, and to let the retailer side direct category management to respond to the supply side. Overall, the supply and retailer sides should cooperate strategically explore products market potentials and niches together, and pursue the highest market value of products .
期刊論文
1.Stevens, Graham C.(1990)。Successful supply-chain management。Management Decision,28(8),25-31。  new window
2.Fisher, M. L.(1997)。What Is the right supply chain for your product?。Harvard Business Review,75,105-116。  new window
3.Broniarezyk, Susan M.、Hoyer, Wayne D.、Mcalister, Leigh(1998)。Consumers' perceptions of the assortment offered in a grocery category: The impact of item reduction。Journal of Marketing Research,35(2),166-176。  new window
4.閔庭祥(1998)。商業快速回應系統(QR/ECR)流通業之倚天屠龍記。自動化季刊,1998(Apr./Jun.),38-43。  延伸查詢new window
5.Fisher, Marshall L.、Hammond, Janice H.、Obermeyer, Walter R.、Raman, Ananth(1994)。Making Supply Meet Demand in An Uncertain World。Harvard Business Review,72(3),83-89。  new window
會議論文
1.翟志剛(1998)。商業快速回應QR/ECR--供應鏈管理最佳利器。經濟部商業司商業自動化研討會,資訊工業策進會 。  延伸查詢new window
2.Coopers & Lybrand庫寶企管顧問公司(1998)。QR/ECR藍圖。經濟部商業司商業自動化研討會,資訊工業策進會 。  延伸查詢new window
3.Martin, Andre(1994)。The Ultimate ECR Strategy。Annual Conference。Cincinnati, Ohio:CLM。375-391。  new window
4.Sherman, Richard J.(1997)。ECR VISION TO REALITY: CREATING INNOVATIVE STRATEGIES TO ASTONISH CUSTOMERS。Annual Conference。CLM。  new window
學位論文
1.黃靜慧(1997)。國內高科技資訊產品流通業供應鏈整合能力分析模式之個案研究(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Kurt Salmon Associates, Inc.(1993)。Efficient Consumer Response: Enhancing Consumer Value in the Grocery Industry。Washington, DC:Food Marketing Institute。  new window
2.周春芳(1997)。商業自動化。台北:松崗電腦圖書公司。  延伸查詢new window
3.Coyle, John J.、Bardi, Edward J.、Langley, C. John Jr.(1996)。The Management of Business Logistics。West Publishing Company。  new window
4.Cleveland Consulting Associates(1991)。Responsiveness by Design。  new window
5.Bowersox, Donald J.、Closs, David J.(1996)。LOGISTICAL MANAGEMENTTHE INTEGRATED SUPPLY CHAIN PROCESS。Mcgraw-Hill。  new window
6.Guiltinan, Joseph P.、Paul, Gordon W.、Madden, Thomas J.(1997)。Marketing Management--Strategies and Programs。The McGraw-Hall Companies, Inc.。  new window
 
 
 
 
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