面對二十一世紀，國人的生活型態及休閒意識也逐漸提高，休閒運動普 及，許多休閒產業如雨後春苟般林立，各產業間經營競爭也日益明顯;水上休閒 運動也不例外，如何讓國人一年四季皆可參與水上運動，享受運動帶來的快樂。 現階段則有賴室內溫水游泳池來協助與推動，增進健康體能、增進生命力。 本研究採個案研究法，針對新世紀游泳池之經營策略進行深入的探討。經由實際 參訪、諮詢，並以策略規劃的動態觀加以分析討論，提供一個有別於傳統策略規 劃的思考方式、作進一步的了解，將有助於策略擬定與決策。

　　　　　As Taiwan walks into 21St century, The life style and leisure pursuit of Taiwanese peoplebecomes more diversified. This trend encourages the investment and development ofRecreational Sport Industry in Taiwan. Due to the geographic advantage, aquatic activitiesand facilities becomes of the most popular form of leisure activity. The participation ofvarious type of aquatic activities not only enhance health fitness but also upgrade quality oflife among Taiwanese people. The purpose of this study was to describe the New Era Swimming Club from strategicperspective. A detailed description and in-depth analyses were provided. The results of this study would serve as a guideline for those interested in involving in themanagement of aquatic center.