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題名:製造彈性能力與產品策略關係之實證研究--以主機板產業為例
書刊名:管理與系統
作者:張世佳 引用關係楊振隆 引用關係林如貞
作者(外文):Chang, Shih-chiaYang, Chen-lungLin, Ru-jen
出版日期:2001
卷期:8:1
頁次:頁61-77
主題關鍵詞:製造彈性能力產品策略Manufacturing flexibility capabilityProduct strategy
原始連結:連回原系統網址new window
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     在面對顧客對產品需求之高度不確定性及產品生命週期快速縮短的市場環境下,積極地提昇製造彈性能力,已成為廠商迅速反應市場變動的重要策略之一(Stalk and Hout, 1990)。Gerwin(1993)認為製造彈性能力具多元構面(multi-dimensional)之內涵,當廠商採不同之產品策略時,若有適當之製造彈性能力構面予以搭配,則有助於順利達成其策略目標。基於此,探討製造彈性能力與產品策略配適關係對事業績效的影響性為本文之研究議題,其中製造彈性能力包括:新產品彈性、產品範疇彈性(product range)及產量彈性等構面,產品策略構面則包括:新產品進入市場時機、產品定價水準、產品線寬窄度及接單批量大小,而事業績效則以利潤率為衡量指標。本文首先建立製造彈性能力與產品策略配適關係之研究假設,並以54家主機板廠商之資料,透過Scheffe's test及ANOVA進行實證分析,研究結論指出廠商採不同之產品策略時,應具備適當之製造彈性能力構面,以提昇其利潤率之績效表現。
     In the environment of uncertain product demand and short product life cycle, increasing manufacturing flexibility capability is a critical issue for firms to improve market responsiveness (Stalk Hout, 1990). Gerwin (1993) suggested that manufacturing flexibility is a multi-dimensional capability and companies must select ones that fit with their product strategy and market niche to reach strategic goals. Given the fact, to investigate the manufacturing flexibility in alignment with product strategy and verify the impact of this matching on business performance are the research purpose. In this research, manufacturing flexibility dimensions include new product flexibility, product range flexibility, and volume flexibility. Besides, product strategy dimensions include the timing of introducing new product, the board of product line, product pricing level, and lost size. Also, profit ratio is the index of business performance. This paper established the fitting relationship between manufacturing flexibility dimensions and product strategy to be research hypotheses and examined empirically based on the data collected from 54 motherboard manufacturing firms. This study results indicate that firms must adopt their product strategy based on different dimensions of manufacturing flexibility advantage in order to improve the performance in profit ratio.
期刊論文
1.Ettlie, J. E.(1998)。R&D and Global Manufacturing Performance。Management Science,44(1),1-11。  new window
2.Boyer, K. K.、Leong, G. K.(1996)。Manufacturing flexibility at the plant level。Omega: International Journal of Management Science,24(5),495-510。  new window
3.Gustavsson, S. O.(1984)。Flexibility and productivity in complex production processes。International Journal of Production Research,22(5),801-808。  new window
4.Slack, N.(1983)。Flexibility as a manufacturing objective。International Journal of Operations and Production Management,3(3),4-13。  new window
5.Jordan, W.、Graves, S.(1995)。Principles on the benefits of manufacturing process flexibility。Management Science,41,577-594。  new window
6.De Toni, A.、Tonchia, S.(1998)。Manufacturing flexibility: A literature review。International Journal of Production Research,36(6),1587-1617。  new window
7.Son, Y. K.、Park, C. S.(1987)。Economic measure of productivity, quality and flexibility in advanced manufacturing systems。Journal of Manufacturing Systems,6,193-207。  new window
8.Chen, I. J.、Calantone, R. J.、Chung, C. H.(1992)。The Marketing-Manufacturing Interface and Manufacturing Flexibility。Omega: The International Journal of Management Science,20(4),431-443。  new window
9.Gerwin, D.(1987)。An agenda for research on the flexibility of manufacturing processes。International Journal of Operations and Production Management,7(1),38-49。  new window
10.Suarez, F. F.、Cusumano, M. A.、Fine, C. H.(1996)。An empirical study of manufacturing flexibility in printed circuit board assembly。Operations Research,44(1),223-240。  new window
11.Upton, D. M.(1997)。Process Range in Manufacturing: An Empirical Study of Flexibility。Management Science,43(8),1079-1092。  new window
12.Upton, David M.(1994)。The Management of Manufacturing Flexibility。California Management Review,36(2),72-89。  new window
13.Sethi, A. K.、Sethi, S. P.(1990)。Flexibility in manufacturing: A survey。International Journal of Flexible Manufacturing Systems,2(4),289-328。  new window
14.Sanchez, Ron(1995)。Strategic flexibility in product competition。Strategic Management Journal,16(S1),135-159。  new window
15.Skinner, W.(1974)。The focused factory。Harvard Business Review,52(3),113-121。  new window
16.Gerwin, Donald(1993)。Manufacturing Flexibility: A Strategic Perspective。Management Science,39(4),395-410。  new window
17.Walker, Orville C. Jr.、Ruekert, Robert W.(1987)。Marketing's role in the implementation of business strategies: A critical review and conceptual framework。Journal of Marketing,51(3),15-33。  new window
18.Jaikumar, R.(1986)。Post-Industrial Manufacturing。Harvard Business Review,64(6),69-76。  new window
19.Stecke, K. E.、Sethi, S. P.、Rathmill, K.、Dubois, D.、Browne, J.(1984)。Classification of Manufacturing Flexibility。The FMS Magazine,2(2),114-117。  new window
學位論文
1.Mandelbaum, M.(1978)。Flexibility in Decision Making: A Exploration and Unification,Toronto, Canada。  new window
圖書
1.Hill, T. J.(1989)。Manufacturing Strategy: Text and Cases。Irwin。  new window
2.Stalk, G. H.、Hout, T. M.(1990)。Competing Against Time: How Time-Based Competition Is Reshaping Global Markets。New York, NY:Free Press。  new window
3.Urban, G.、Hauser, J.(1993)。Design and Marketing of New Products。New Jersey:Prentice-Hall。  new window
4.Maidique, M. A.、Patch, P.(1980)。Corporate Strategy and Technological Policy。Corporate Strategy and Technological Policy。Boston, MA。  new window
5.Jain, S. C.(1985)。Marketing Planning and Strategy。Marketing Planning and Strategy。Cincinnati, OH。  new window
 
 
 
 
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