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題名：行銷通路運作模式之研究--網路的觀點
書刊名：輔仁管理評論
作者：方世榮 引用關係
作者(外文)：Fang, Shyh-rong
出版日期：2001
卷期：8:1
頁次：頁57-81
主題關鍵詞：通路網路；動機；衝突；協調機制；Channel network；Motive；Conflict；Coordinating mechanism
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:6
  • 點閱點閱:63
期刊論文
1.Buchanan, Lauranne(1992)。Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals。Journal of Marketing Research，29(1)，65-75。  new window
2.Rosenberg, L. J.、Stern, Louis W.(1971)。Conflict measurement in the distribution channel。Journal of Marketing Research，8(4)，437-442。  new window
3.Mohr, J.、Spekman, R.(1994)。Characteristic of Partnership Success: Partnership Attributes, Communication Behavior and Conflict Resolution Techniques。Strategic Management Journal，15(2)，135-152。  new window
4.Brass, Daniel J.、Butterfield, Kenneth D.、Skaggs, Bruce C.(1998)。Relationships and unethical behavior: A social network perspective。Academy of Management Review，23(1)，14-31。  new window
5.Mohr, J. J.、Fisher, R. J.、Nevin, J. R.(1996)。Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control。Journal of Marketing，60(3)，103-115。  new window
6.Fontenot, R. J.、Wilson, E. J.(1997)。Relational Exchange: A Review of Selected Models for a Prediction Matrix of Relationship Activities。Journal of Business Research，39(1)，5-12。  new window
7.Thorelli, H. B.(1986)。Network: Between Markets and Hierarchies。Strategic Management Journal，7(1)，37-51。  new window
8.Andaleeb, S. S.(1995)。Dependence Relations and the Moderating Role of Trust: Implication for Behavioral Intentions in Marketing Channels。International Journal of Research in Marketing，12(2)，157-172。  new window
9.Robicheaux, R. A.、Coleman, J. E.(1995)。The Structure of Marketing Channel Relationships。Journal of the Academy of Marketing Science，22(1)，38-51。  new window
10.方世榮、周雅燕(19971200)。行銷通路網路運作之成功關鍵因素的探討。亞太管理評論，2(2)，83-99。new window  延伸查詢new window
11.Achrol, R. S.(1997)。Change in the Theory of Interorganizational Relations in Marketing; Toward a Network Paradigm。Journal of the Academy of Marketing Science，25(1)，56-71。  new window
12.Ballantyoe, D.(1997)。Internal Networks for Internal Marketing。Journal of Marketing Management，13，343-366。  new window
13.Boyle, B.、Dywer, F. R.、Robicheaux, R. A.、Simpson, J. T.(1992)。Influences Strategies in Marketing Channels Measures and Use in Different Relationship Structure。Journal of Marketing Research，29，462-473。  new window
14.Celly, K. S.、Frazier, G. L.(1996)。Outcome-Based and Behavior-Based Coordination Efforts in Channels Relationships。Journal of Marketing Research，33，200-210。  new window
15.Etagr, M.(1978)。Interchannel Conflict and Use of Power。Journal of Marketing Research，15，273-274。  new window
16.Dywer, F. R.、Welsh, M. A.(1985)。Environmental Relationships of Internal Political Economy of Marketing Channel。Journal of Marketing Research，22，397-414。  new window
17.Doney, P. M.、Canno, J. P.(1997)。An Examination of Nature Trust in Buyer-Seller Relationship。Journal of Marketings，61，35-51。  new window
18.Christine, O.(1990)。Determinant of Interorganizational Relationships: Integration and Future Directions。Academy of Management Review，15(2)，241-265。  new window
19.Kozak, R. A.、Cohen, D. H.(1997)。Distributor-Supplier Partnering Relationships : A Case in Trust。Journal of Business Research，39，33-38。  new window
20.Mattson, L. G.(1997)。Relationship Marketing Market as Networks Approach--A Comparative Analysis of Two Evolving。Journal of Marketing，61。  new window
21.Oliver, C.(1990)。The Determinants of Interorganizational Relationship: Integration and Future Directions。Academy of Management Review，16，241-265。  new window
22.Smith, P. M.、Ross, E. S.、Smith, T.(1997)。A Case Study of Distributor-Supplier Business Relationships。Journal of Business Research，39，39-44。  new window
23.Smith, J. B.、Barclay, D. W.(1997)。The Effects of Organizational Differences and Trust on the Effectiveness on Selling Partner Relationships。Journal of Marketing，61，3-21。  new window
24.Simpson, J. T.、Wren, B. M.(1997)。Buyer-Seller Relationships in the Wood Products Industry。Journal of Business Research，39，45-51。  new window
25.Stern, Louis W.、Reve, Torger(1979)。Interorganizational Relations in Marketing Channel。Academy of Management Review，4(3)，405-416。  new window
26.Vlosky, R. P.、Wilson, E. J.(1997)。Partnering and Traditional Relationships in Business Marketing : An Introduction to the Special Issue。Journal of Business Research，39，1-4。  new window
27.Anderson, James C.、Narus, James A.(1990)。A Model of Distributor Firm and Manufacturer Firm Working Partnership。Journal of Marketing，54(1)，42-58。  new window
28.Blois, K.(1997)。Are Business-to-Business Relationships Inherently Unstable?。Journal of Marketing Management，13(5)，367-382。  new window
29.Ruekert, Robert W.、Walker, Orville C. Jr.、Roering, Kenneth J. Jr.(1985)。The Organization of Marketing Activities: A Contingency Theory of Structure and Performance。Journal of Marketing，49(1)，13-25。  new window
30.Lusch, Robert F.、Brown, James R.(1996)。Interdependency, Contracting, and Relational behavior in Marketing Channels。Journal of Marketing，60(4)，19-38。  new window
31.Mohr, J. J.、Nevin, J. R.(1990)。Communication strategies in marketing channels: a theoretical perspective。Journal of Marketing，54(4)，36-51。  new window
32.Kumar, Nirmalya(1996)。The Power of Trust in Manufacturer-retailer Relationships。Harvard Business Review，74(6)，92-106。  new window
33.Jarillo, J. Carlos(1988)。On Strategic Networks。Strategic Management Journal，9(1)，31-41。  new window
34.Miles, Raymond E.、Snow, Charles C.(1992)。Causes of Failure in Network Organizations。California Management Review，34(4)，53-72。  new window
35.Webster, Frederick E. Jr.(1992)。The Changing Role of Marketing in the Corporation。Journal of Marketing，56(4)，1-17。  new window
36.Powell, Walter W.、Koput, Kenneth W.、Smith-Doerr, Laurel(1996)。Interorganizational collaboration and the locus of innovation: Networks of learning in biotechnology。Administrative Science Quarterly，41(1)，116-145。  new window
37.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing，51(2)，11-27。  new window
38.Kumar, Nirmalya、Scheer, Lisa K.、Steenkamp, Jan-Benedict E. M.(1995)。The Effects of Perceived Interdependence on Dealer Attitudes。Journal of Marketing Research，32(3)，348-356。  new window
39.Moorman, Christine、Deshpandé, Rohit、Zaltman, Gerald(1993)。Factors Affecting Trust in Market Research Relationships。Journal of Marketing，57(1)，81-101。  new window
40.Gaski, John F.(1984)。The Theory of Power and Conflict in Channels of Distribution。Journal of Marketing，48(3)，9-29。  new window
41.Anderson, Erin、Weitz, Barton(1992)。The use of pledges to build and sustain commitment in distribution channels。Journal of Marketing Research，29(1)，18-34。  new window
42.Heide, Jan B.、John, George(1988)。The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels。Journal of Marketing，52(1)，20-35。  new window
43.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing，58(2)，1-19。  new window
44.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
45.Williamson, Oliver E.(1991)。Comparative Economic Organization: The Analysis of Discrete Structural Alternatives。Administrative Science Quarterly，36(2)，269-296。  new window
46.Van de Ven, Andrew H.、Walker, Gordon(1984)。The Dynamics of Interorganizational Coordination。Administrative Science Quarterly，29(4)，598-622。  new window
學位論文
1.黃秀貞(1995)。個人電腦產業通路例為系統之研究以六大代表廠商為例(碩士論文)。國立臺灣科技大學。  延伸查詢new window
2.馬有恆(1995)。我國產業網路協調運作方式之研究(碩士論文)。大葉大學。  延伸查詢new window
3.林振祖(1997)。行銷通路合作關係對績效及滿意度影響之研究--以臺灣地區電子通訊業、製藥業、及消費性商品業為例(碩士論文)。國立中央大學。  延伸查詢new window
4.陳紋欽(1998)。行銷通路網路彷成之動機對通路網路結構、成員行為特質及運作績效之影響(碩士論文)。國立雲林科技大學。  延伸查詢new window
圖書
1.Stem, L. W.、EI-Ansary, A. I.(1992)。Marketing Channels。New Jersey：Prentice-Hill Inc.。  new window
圖書論文
1.Hakansson, H.、Johanson, J.(1988)。Formal and Informal Cooperation Strategies in International Industrial Networks。Cooperative Strategies in International Business。MA：Lexington Books。  new window
 
 
 
 
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