Our overall research goal is analyzing the effects of consensus camp on strategic planning through a literature review of articles about strategic management. We aim to provide a more complete framework for attempting organization objectives by Management by objective (MBO) approach with strategic planning and through sharing management philosophy, mission and vision among employees, We use the Air Asia as the case study example. In this research we collect data through practical interview, second data and questionnaires to the process of Air Asia's vicissitude. There were three changes in shareholder structure. As the Air Asia is turning losses into profits, top manages tries to use the consensus camp skill to upgrade the employee's attitude to changes and then implement the strategic planning to achieve the goal of business reengineering.