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題名:臺灣地區信用卡業商業雜誌廣告之分析
書刊名:管理評論
作者:詹定宇 引用關係
作者(外文):Chan, Ding-yu
出版日期:2001
卷期:20:2
頁次:頁1-29
主題關鍵詞:信用卡廣告廣告訴求內容分析Credit card advertisementAdvertising appealsContent analysis
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:5
  • 點閱點閱:23
期刊論文
1.Houston, M. J.、Childers, T. L.、Heckler, S. E.(1987)。Picture-word Consistency and the Elaborative Processing of Advertisement。Journal of Marketing Research,24(4),359-369。  new window
2.Vaughn, R.(1986)。How advertising works: A planning model revisited。Journal of Advertising Research,26,57-66。  new window
3.Canner, G. B.(1988)。Changes in consumer holding and use of credit cards, 1970-86。Journal of Retail Banking,10(1),13-24。  new window
4.任美珍(19980500)。消費金融興起,信用卡成市場寵兒。管理雜誌,287,46-50。  延伸查詢new window
5.Kassarjian, Harold H.(1977)。Content Analysis in Consumer Research。Journal of Consumer Research,4(1),8-18。  new window
6.徐村和(1998)。消費者對不同類型信用卡偏好之研究。企業管理學報,43,107-134。new window  延伸查詢new window
7.陳俍任(1998)。信用卡「卡」到發卡銀行。卓越雜誌,165,96-100。  延伸查詢new window
8.鄧筑方(1998)。廣告量年度調查報告-1997廣告數字:無線電視重振雄風。廣告雜誌,83,74-78。  延伸查詢new window
9.徐木蘭、王居卿(1994)。生產組合觀點下的整合性服務業分類模式。管理科學學報,11(2),207-231。  延伸查詢new window
10.周秀玲(1990)。一卡在手行遍天下。消費者報導,116,25-32。  延伸查詢new window
11.王麗麗(1997)。全方位的理財觀之三-現代信用卡功能面面觀。理財顧問,71,20-22。  延伸查詢new window
12.周淑娟(1992)。信用卡消費功能介紹-摩登消費族。資訊與電腦,148,49-51。  延伸查詢new window
13.殷正文(1992)。信用卡--明日之星。突破雜誌,82,56-58。  延伸查詢new window
14.湯宗益、張紹勳(1999)。臺灣地區信用卡消費行為之研究。臺灣銀行季刊,50(1),88-109。new window  延伸查詢new window
15.劉定焜、張淑珍、葉凱莉(1998)。大學生持有信用卡之研究-以中部地區大學為例。臺北銀行月刊,28(9),84-96。  延伸查詢new window
16.Cutler, B. D.、Javalgi, R. G.、Lee, D.(1992)。A Cross-Cultural Analysis of the Visual Components of Print Advertising。Journal of Advertising Research,32(1),71-80。  new window
17.Kaynak, E.、Kuckemiroglu, O.、Ozmen, A.(1995)。Correlates of Credit Card Acceptance and Usage in an Advanced Developing Middle Eastern Country。Journal of Services Marketing,9(4),52-63。  new window
18.Keown, C. F.、Jacobs, L. W.、Schmidt, Richard W.、Ghymn, K.(1992)。Information Content of Advertising in the United States, Japan, South Korea, and the People's Republic of China。International Journal of Advertising,11(3),257-267。  new window
19.Lenora, M. C.(1991)。Segmenting Credit Card Holders by Behavior。Journal of Retail Banking,13(1),19-23。  new window
20.Lunt, P.(1992)。Do Card Ads still Work?。ABA Banking Journal,October,100-102。  new window
21.Mathur, A.、Moschins, G. P.(1994)。Use of Credit Cards by Order Americans。Journal of Services Marketing,8(1),27-36。  new window
22.Maynard, M. L.、Taylor, C. R.(1999)。Girlish Image Across Cultures: Analyzing Japanese versus U. S. Seventeen Magazine Ads。Journal of Advertising,28(1),39-48。  new window
23.Morrall, K.(1996)。Make Consumers Dreams Come True。Bank Marketing,April,19-24。  new window
學位論文
1.張錫寶(1993)。信用卡的選購與市場區隔之研究(碩士論文)。國立臺灣科技大學。  延伸查詢new window
2.李信宏(1993)。臺灣地區信用卡之消費者行為研究(碩士論文)。東吳大學。  延伸查詢new window
3.葉玉梅(1993)。金融機構信用卡消費行為之研究(碩士論文)。國立政治大學。  延伸查詢new window
4.丁憲浩(1995)。信用卡市場區隔之研究:以台北市為例(碩士論文)。國立交通大學。  延伸查詢new window
5.黃維明(1996)。應用信用卡市場區隔於IC金融卡之推廣(碩士論文)。大葉工學院。  延伸查詢new window
6.呂春榮(1993)。信用卡使用動機之研究(碩士論文)。國立成功大學。  延伸查詢new window
7.王有志(1995)。大陸報紙廣告的文化價值分析-以南方日報與解放日報為例:1979-1993,0。  延伸查詢new window
圖書
1.葉日武(1997)。行銷學--理論與實務。臺北:前程企業管理有限公司。  延伸查詢new window
2.管倖生(1997)。廣告設計。臺北:三民書局。  延伸查詢new window
3.Dunning, John H.(1993)。The Globalization of Business: The Challenge of the 1990s。Routledge。  new window
4.Wells, W.、Burnett, J.、Moriarty, S.(1989)。Advertising Principles and Practice。Englewood Cliff, NJ:Prentice-Hall。  new window
5.楊孝濚(1996)。傳播研究方法總論。台北市:三民書局。  延伸查詢new window
6.羅文坤、鄭英傑(1993)。廣告學:策略與創意。華泰出版社。  延伸查詢new window
7.Hawkins, Del I.、Best, Roger J.、Coney, Kenneth, A.(1992)。Consumer Behavior Implications for Marketing Strategy。Richard D. Irwin。  new window
8.Grönroos, Christian(1990)。Service management and marketing: managing the moments of truth service competition。Lexington Books。  new window
9.Assael, H.(1992)。Consumer Behavior and Marketing Action。Boston, Massachusetts:PWS-KENT Publishing Company。  new window
10.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
11.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
12.王石番(1991)。傳播內容分析法--理論與實踐。台北:幼獅文化。  延伸查詢new window
13.周紹賢(1998)。卡位-信用卡行銷爭霸。卡位-信用卡行銷爭霸。臺北。  延伸查詢new window
14.Oskamp, S.(1977)。Attitudes and Opinions。Attitudes and Opinions。New Jersey。  new window
15.Russell, J. T.、Glenn, V.、Lane, W. R.(1988)。Kleppner's Advertising Procedure。New Jersey:Prentice-Hall。  new window
16.Wasson, C. R.(1987)。Dynamic Competitive and Product Life Cycles。Dynamic Competitive and Product Life Cycles。Austin。  new window
 
 
 
 
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