本研究旨在從使用與滿足的角度來瞭解臺灣網路使用者製作、維護與更新個人網頁的動機。針對蒐尋引擎所彙集的個人網頁資料，經由系統隨機抽樣的方式抽取205個研究樣本，以電子郵件的方式進行連續三波的問卷分發。問卷主要包含一個開放式問題及37題萊特式五點動機量表，所回收的68份有效問卷，針對開放式問題所作之持續比較資料分析，共彙整出19種動機類目，針對問卷量表因素分析則發現八個共同動機構面。資料結果顯示：本研究所發現的動機因素原則上皆呼應先前於電視、廣播與報紙等傳統媒體的相關實證研究，亦即以往使用與滿足理論所歸納之動機構面，得用以解析網路使用者大半之使用動機與潛在欲求，唯本於全球資訊網無遠弗屆與經濟便捷等媒體特點，本研究也發現不同於傳統媒體之新動機構面，以進一步擴展使用與滿足理論於媒體使用上的深度。

The purpose of this study was to investigate the potential underlying motivations behind spending time, energy and money to post, maintain, and/or update personal homepages of Taiwan Internet users with the uses and gratifications perspective. A sample of 205 from 1237 list was obtained using systematic random sampling technique from the Kimo directory by the keyword “Personal Homepage” search. A questionnaire contained one open-ended question, a filtering question and 36 items was distributed to the sample through email. A total of 68 valid respondents were obtained. Nineteen motivations emerged from the constant comparative data analysis method done on the open-ended responses. Eight motivations were found as a result of factor analysis done on the questionnaire. Though the results of the study, generally speaking, were in consistent with what past research found in traditional mass media uses, new dimensions of media uses were found as a result of the distinct features of Internet. Besides, cultural influences seem to play a role mediating media uses.