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題名：促銷性廣告、產品品牌聯想形象、消費者屬性對廣告效果影響之研究
書刊名：管理研究學報
作者：林陽助 引用關係／朱家賢
作者(外文)：Lin, Yang-chu／Chu, Chia-hsien
出版日期：2001
卷期：1:2
頁次：頁243-275
主題關鍵詞：促銷性廣告；品牌聯想形象；消費者屬性；廣告效果；Promotional advertising；Brand image；Consumers' shopping orientation；Advertising effect
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:0
  • 點閱點閱:27
期刊論文
1.Bellenger, Danny N.、Greenberg, Barnett A.、Robertson, Dan H.(1977)。Shopping Center Patronage Motives。Journal of Retailing，53(2)，29-38。  new window
2.Webster, Frederick E. Jr.(1965)。The "Deal-Prone" Consumer。Journal of Marketing Research，2(2)，186-189。  new window
3.Seipe, Carl Magnus(1971)。Premiums-Forgotten by Theory。Journal of Marketing，35(2)，26-34。  new window
4.Nord, Walter R.、Peter, Paul(1980)。A Behavior Modification Perspective on Marketing。Journal of Marketing，44(1)，36-47。  new window
5.Erickson, G. M.、Johansson, J. K.(1985)。The role of price in multi-attribute product evaluation。Journal of Consumer Research，12(2)，195-199。  new window
6.Fishbein, Martin(1963)。An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object。Human Relation，16，233-240。  new window
7.Mela, Carl F.、Gupta, Sunil、Lehmann, Donald R.(1997)。The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice。Journal of Marketing Research，34，248-261。  new window
8.Aaker, D. A.(1992)。Managing Brand Equity。Journal of Business Strategy，131-145。  new window
9.Campbell, Leland、Diamond, William D.(1990)。Framing and Sales Promotion: The Characteristics of Good Deal。Journal of Consumer Marketing，7(4)，25-31。  new window
10.Darden, William R.、Dub, Ashton(1974)。Psychographic Profiles of Patronage Preference。Journal of Retailing，50，99-122。  new window
11.Darden, William R.、William, Perreault(197602)。Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles。Journal of Marketing Research，13，51-60。  new window
12.Diamond, William D.、Leland, Campbell(1989)。The Framing and Sales Promotion: Effects on Reference Price Change。Advances in Consumer Research，6，241-247。  new window
13.Gaidis, W. C.、Rothschild, M. L.(1981)。Behavior Learning Theory: Its Relevance to Marketing and Promotions。Journal of Marketing，Spring。  new window
14.Guadagni, P. M.、Little, J. D. C.(1983)。A Logic Model of Brand Choice Calibrated on Scanner Data。Marketing Science，2，203-238。  new window
15.Hartley, Steven W.、Cross, James(1988)。How Sales Promotion Can Work For and Against You。Journal of Consumer Marketing，5(3)，35-42。  new window
16.Jones, John Philip(1990)。The Double Jeopardy of Sales Promotion。Harvard Business Review，68(5)，145-152。  new window
17.Kahn, E. Barbara、Louie, Therese A.(199008)。Effect of Retraction of Price Promotions on Brand Choice Behavior For Variety-seeking And Last-Purchase-Loyal Consumers。Journal of Marketing Research，27，279-289。  new window
18.Moschis, Geoge P.(1976)。Shopping Orientation and Consumer Uses of Information。Journal of Marketing，52，61-93。  new window
19.Ortmeyer, Gwen、Lattin, James M.、David, B.(1991)。Individual Differences in Response to Consumer Promotions。Journal of research in Marketing，8(3)，169-186。  new window
20.Park, C. W.、Lawson, R.、Milberg, S.(1989)。Memory Structure in Brand Name。Advances in Consumer Research，16，726-731。  new window
21.Scott, Carol A.(1976)。The Effects of Trial and Incentives on Repeat Purchase Behavior。Journal of Marketing Research，13，263-269。  new window
22.Shoemaker, Robert W.、Shoaf, F. Robert(1977)。Repeat Rates of Deal Purchases。Journal of advertising Research，17(2)，47-53。  new window
23.Stone, G. P.(1954)。City Shoppers and Urban Identification: Observations on the Soul psychology of City Life。American Journal of Souology，36-45。  new window
24.Barwise, Patrick(1993)。Brand Equity: Snark or Boojum?。International Journal of Research in Marketing，10(1)，93-104。  new window
25.Ehrenberg, A. S. C.、Charlton, P.(1973)。An Analysis of Simulated Brand Choice。Journal of Advertising Research，13(1)，21-33。  new window
26.Gardner, Meryl Paula(1985)。Does Attitude Toward the Ad Affect Brand Attitude Under a Brand Evaluation Set?。Journal of Marketing Research，22(2)，192-198。  new window
27.Rich, stuart U.、Portis, Bernard D.(1964)。The Images of Department Store。Journal of Marketing，28(2)，10-15。  new window
28.Strang, Roger A.(1976)。Sales Promotion: Fast Growth, Faulty Management。Harvard Business Review，54，1114-1124。  new window
29.Shimp, Terence A.(1981)。Attitude toward the ad as a mediator of consumer brand choice。Journal of Advertising，10(2)，9-48。  new window
30.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。  new window
31.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research，22(1)，41-53。  new window
32.Dickson, Peter R.、Sawyer, Alan G.(1990)。The Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing，54(3)，42-53。  new window
33.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
34.Laviage, Robert J.、Steiner, Gray A.(1961)。A Model for Predictive Measurement of Advertising Effectiveness。Journal of Marketing，25(6)，59-62。  new window
學位論文
1.Marion, F. M.(1987)。A delphi analysis of a definition of sales promotion(博士論文)。Memphis State University。  new window
2.王德剛(1997)。品牌概念形象，廣告策略與品牌權益之關係(碩士論文)。東吳大學，臺北。  延伸查詢new window
3.廖榮文(1999)。品牌概念形象與廣告訴求對廣告效果之影響(碩士論文)。東吳大學，臺北市。  延伸查詢new window
4.練乃華(1990)。推薦式廣告之溝通效果研究(碩士論文)。國立臺灣大學。  延伸查詢new window
5.林師平(1995)。高雄市百貨公司消費者屬性分析及商店印象之研究(碩士論文)。逢甲大學。  延伸查詢new window
6.施淑琳(1998)。品牌概念,品牌廣度暨品質變異程度對品牌延伸效果之影響(碩士論文)。國立台灣大學。  延伸查詢new window
7.夏心華(1998)。促銷活動與產品涉入對品牌權益影響之研究(碩士論文)。東吳大學。  延伸查詢new window
圖書
1.樊志育(1992)。廣告學原理。台北：三民書局股份有限公司。  延伸查詢new window
2.Petty, R. E.、Cacioppo, J. T.(1981)。Attitude and Persuasion Classic and Contemporary Approaches。Wm. C. Brown Co.。  new window
3.王志剛、謝文雀(1995)。消費者行為。臺北：華泰書局。  延伸查詢new window
4.鄭伯壎、洪光遠、張東峰(1992)。心理學。台北：桂冠圖書股份有限公司。  延伸查詢new window
5.林靈宏(1995)。消費者行為學。五南圖書。  延伸查詢new window
6.樊志育(1990)。廣告新論。三民書局。  延伸查詢new window
7.Luick, John F.、Ziegler, Willeam Lee。Sales Promotion and Modern Merchandising。New York：McGraw-Hill Company。  new window
8.Paley, Norton(1980)。The Management Guide to Competitive Marketing Strategies。American Management Association。  new window
9.Schultz, Don E.、Robinson, William A.(1982)。Sales Promotion Management。Chicago, IL：Crain book。  new window
10.黃俊英(1994)。企業研究方法。臺北：東華書局。  延伸查詢new window
11.榮泰生(1996)。廣告策略。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
12.Biel, A. L.(1991)。Converting Image into Equity。Lawrence：Erlbaum Associates Press。  new window
13.Hugh, Davidson J.(1987)。Offensive Marketing: How to Make Your Competitors Follow。Gower Publishing Company Limited。  new window
14.Dommermuth, William P.。Promotion: Analysis, Creativity, Strategy。Boston, Mass：PWS-Kent Publishing Company。  new window
15.Donald, D. W.(1955)。Basic Text in Advertising。Pleasantville, N. Y.：Printers Ink。  new window
16.Schiffman, L. G.、Kaunk, L. L.(1994)。Consumer Behavior。Englewood Ciffs, N.J.：Prentice-Hall, Inc.。  new window
17.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1990)。Consumer Behavior。Chicago, IL：Dryden Press。  new window
18.Assael, Henry(1998)。Consumer Behavior and Marketing Action。Cincinnati, Ohio：South-Western College Publishing。  new window
19.Heider, Fritz(1958)。The Psychology of Interpersonal Relations。John Wiley & Sons, Inc.。  new window
20.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
21.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
22.Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。  new window
23.Quelch, John A.(1989)。Sales Promotion Management。Englewood Cliffs, New Jersey：Prentice-Hall, Inc.。  new window
24.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
25.Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York：Springer-Verlag。  new window
26.今川淳、森住昌弘、多田正仁、砂子一雄、鄭秀美(1987)。理性消費；感性消費--你是那一種消費者？。臺北：業強。  延伸查詢new window
圖書論文
1.林陽助(1999)。行銷管理學講義。東吳大學講義。  延伸查詢new window
2.Lutz, R. J.、Mackenzie, S. B.、Blech, G. E.(1983)。Attitude toward the ad as a mediator of ad effectiveness: Determinates and consequences。Advance in Consumer Research。Ann Arbor, MI：Association for Consumer Research。  new window
3.Sawyer, A. G.、Dickson, Peter R.(1984)。Psychological Perspective on Consumer Response to Sales Promotion。Research Sales Promotion: Collected Papers。Cambridge, MA：Marketing Science Institute。  new window
4.Prentice, R. M.(1975)。The FCB Approach to Advertise/Promotion Spending。The Relationship Between Advertise and Promotion in Brand Strategy。Cambridge：Marketing Science Institute。  new window
5.Park, C. Whan、Mittal, Banwari(1985)。A theory of Involvement in Consumer Behavior: Problems and Issues。Research in Consumer Behavior。Greenwich, Connecticut：JAI Press。  new window
6.Fishbein, Martin(1967)。Attitude and the Prediction of Behavior。Readings in Attitude Theory and Measurement。Wiley。  new window
 
 
 
 
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