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題名:大專體育運動贊助新趨勢:場館命名權介紹
書刊名:大專體育
作者:程紹同 引用關係
出版日期:2001
卷期:55
頁次:頁50-58
主題關鍵詞:大專體育運動贊助場館命名權運動行銷
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:61
期刊論文
1.Cawley, R.(19990614)。Colleges have "brand equity" to sell。Street & Smith's SportsBusiness Journal。  new window
2.Suggs, W.(19980525)。Utilities companies plug in to stadium power。SportsBusiness Journal,1(5),16。  new window
3.Steers, S.(19950519)。Builder hit homers in ballpark diserict。Denver Business Journal,4A。  new window
4.Smith, B.(19970502)。Rockies swing for grand slam on suites。The Denver Business Journal,1A,58A。  new window
5.Muret, D.(19961021)。Sponsorship of NFL Lions' stadium seen as plus in downtown。Amusement Business,28。  new window
6.McCarthy, L. M.、Irwin, R.(1998)。Names in lights: Corporate purchase of sport facility naming rights。The Cyber-Journal of sport Marketing。  new window
7.Lewyn, M.(19960129)。See a game, shop for a car, surf the net。Business Week,3460,53。  new window
8.Kaydo, C.、Trusdell, B.(1997)。Stadiums "r" us: Visibility is the key reason that companies are clamoring to sponsor stadiums。Sales and Marketing Management,149(1),74-75。  new window
9.Kass, M.(19970328)。We'll drink to that: Miller solidifies city's heritage。The Business Journal Milwaukee,10。  new window
10.Jesitus, J.(19950605)。Denver Hoteliers deal with changing markets。Hotel & Motel Management,3,30。  new window
11.Cohen, A.(1999)。The name game。Athletic Business,23,37-43。  new window
12.Bernstein, A.(2000)。Stadiums, Arenas fill in the blanks。Street & Smith's SportsBusiness Journal,20-23。  new window
13.程紹同(1999)。SHOW ME THE MONEY:美國運動產業介紹。廣告雜誌,98,82-86。  延伸查詢new window
14.程紹同(1999)。運動風雲2000。廣告雜誌,103,72-79。  延伸查詢new window
會議論文
1.Kim, C.(2000)。The sports industry in Korea。The 2000 International Sport Management Congress。  new window
學位論文
1.Nagel, M. S.(1998)。Recognition of corporate-named professional sports' facilities and the implications for future sponsorship agreements(碩士論文)。University of Northern Colorado,Greeley, Colorado。  new window
圖書
1.Harad, M.(1999)。Understanding the sports industry。東京都:杏林書院。  延伸查詢new window
2.Friedman, A.(1997)。Naming rights deals。Chicago:Team Marketing Report。  new window
3.Cagan, J.、DeMause, N.(1998)。ESPE sports almanac。Boston, MA:Information Please。  new window
單篇論文
1.Goldstien, J.(1997)。Sports facility naming rights: A study of corporate naming rights relationships。  new window
其他
1.鄧海珠(19930304)。力捷要砸大錢買美球場命名權。  延伸查詢new window
 
 
 
 
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