| 期刊論文1. | 何慶華(19940900)。有線電視的客戶服務。衛星與有線電視雜誌,6(12)=72,38-41。 延伸查詢 | 2. | 劉幼琍、林美惠(19960100)。臺灣民眾收看大陸衛星電視節目行為之研究。廣播與電視. 政大,2(3),1-33。 延伸查詢 | 3. | Atkin, David J.(1992)。A Profile of Cable Subscribership: The Role of Audience Satisfaction Variables。Telematics and Informatics,9(1),53-60。 | 4. | Bames, J. G.、Glynn, W. J.(1993)。The Customer Wants Service: Why Technology is no Longer Enough。Journal of Marketing Management,9,43-53。 | 5. | Becker, Lee B.、Dunwoody, Sharon、Rafaeli, Sheizafi(1983)。Cable's Impact on Use of Other News Media。Journal of Broadcasting,27(2),127-140。 | 6. | Burgoon, J. K.、Burgoon, M.(1980)。Predictors of Newspaper Readership。Journalism Quarterly,57,589-596。 | 7. | Collins, Janay、Reagan, Joey、Abel, John D.(1983)。Predicting Cable Subscribership: Local Factors。Journal of Broadcasting,27(2),177-183。 | 8. | Ducey, Richard V.、Krugman, Dean K.、Eckrich, Danald(1983)。Predicting Market Segments in the Cable Industry: The Basic and Pay Subscribers。Journal of Broadcasting,27(2),155-161。 | 9. | Hawkins, Robert P.、Reynolds, Nancy、Pingree, Suzanne(1991)。In Search of Television Viewing Styles。Journal of Broadcasting & Electronic Media,35(3),375-383。 | 10. | Krugman, D. M.、Eckrich, D.(1982)。Differences Between Cable and Pay-Cable Audiences。Journal of Advertising Research,22(4),23-29。 | 11. | Krugman, Dean M.(1985)。Evaluating the Audience of the New Media。Journal of Advertising,14(4),21-27。 | 12. | LaRose, Robert、Atkin, David(1998)。Understanding Cable Subscribership as Telecommunications Bahavior。Telematics and Informatics,5(4),377-388。 | 13. | LaRose, Robert、Atkin, David(1998)。Satisfaction, Demographic, and Media Environment Predictors of Cable Subscription。Journal of Broadcasting & Electronic Media,32(4),403-413。 | 14. | Metzger, Gale D.(1983)。Cable Television Audiences。Journal of Advertising Research,23(4),41-47。 | 15. | Rothe, James T.、Harvey, Michael G.、Michael, George C.(1983)。The Impact of Cable Television on Subscriber and Nonsubscriber。Journal of Advertising Research,23(4),15-23。 | 16. | Jacobs, Randy(1995)。Exploring the Determinants of Cable Television Subscriber Satisfaction。Journal of Broadcasting and Electronic Media,39(2),262-274。 | 17. | Sparkes, Vernone M.(1983)。Public Perception of and Reaction to Multichannel Cable Television Service。Journal of Broadcasting,27(2),163-175。 | 18. | Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。 | 19. | Palmgreen, P.、Rayburn, J. K., II.(1985)。A comparison of gratification models of media satisfaction。Communication Monographs,52,334-346。 | 會議論文1. | 鍾起惠(1996)。多頻道環境觀眾頻道收視與節目類型偏好之研究。第三屆廣電學術與實務研討會。台北:政大公企中心。 延伸查詢 | 研究報告1. | 潘家慶、鄭自隆、謝瀛春、王石番(1995)。台灣地區民眾傳播行為研究。 延伸查詢 | 2. | 政大傳播學院研究中心(1994)。新店地區、新竹市、台南市、高雄縣有線電視市場接受力調查研究報告。 延伸查詢 | 3. | 楊志弘、關尚仁、莫季雍(1996)。台灣省有線電視閱聽人行為基本調查。台中。 延伸查詢 | 4. | Webster, J.、Agostino, D.(1982)。Cable and Pay Cable Subscribers' Viewing of Public Television Stations。Ohio:Athens。 | 5. | Webster, J.(1983)。The Impact of Cable and Pay Cable Television on Local Station Audiences。Washington, DC。 | 學位論文1. | 左宛玉(2000)。市場競爭與消費者滿意度-以台灣有線電視產業為例(碩士論文)。國立交通大學。 延伸查詢 | 2. | 田文彬(1995)。背景因素、生活型態、自我監控與有線電視觀賞行為之關係:以大台中地區為例(碩士論文)。國立政治大學。 延伸查詢 | 3. | 包仕偉(1994)。有線電視消費者市場區隔之研究:以台中縣大豐原區居民之生活型態為例(碩士論文)。東海大學。 延伸查詢 | 4. | 伍翠蓮(1995)。有線電視訂戶滿意度與購後行為、業者經營規模關係之研究--以大台北地區為例(碩士論文)。文化大學。 延伸查詢 | 5. | 陳靜瑩(2000)。有線電視服務品質之研究----有線電視服務品質評估指標之建構(碩士論文)。國立中正大學。 延伸查詢 | 6. | 吳玲娥(1985)。台北市有線電視系統潛在購買者之研究(碩士論文)。國立交通大學。 延伸查詢 | 其他1. | 電視文化研究委員會(1997)。「民眾對有線電視暨收視權益的看法」電話調查。 延伸查詢 | 2. | CTSC(1996)。Cable Television Customer Service Standards,http://www.ctsc.ca/English/Frame_Contents_e/Customer_service_std_e.htm。 | 3. | FCC(1997)。Fact Sheet on ”Customer Service Standards”,http://www.fcc.gov/csb/facts/svcstdcs.htm。 | 圖書論文1. | 鍾起惠(1997)。多頻道收視篇。有線電視與觀眾。台北:廣電基金。 延伸查詢 | 2. | Hampel, D. J.(1977)。Customer Satisfaction with The Home Buying Process: Conceptualization and Measurement。The Conceptualization of Consumer Satisfaction and Dissatisfaction。Cambridge:Marketing Science Institute。 | 3. | Greenberg, Bradley S.、Sipes, Sherri、D'Alessio, D.(1988)。Cable and Noncable Viewing Style Comparisons。Cableviewing。Norwood, NJ:Ablex。 | 4. | Pffaf, M.(1977)。The Index of Consumer Satisfaction Measurement Problem and Opportunity。The Conceptualization of Consumer Satisfaction and Dissatisfaction。Cambridge, MA:Marketing Science Institute。 | 5. | Miller, J. A.(1977)。Studying Satisfaction, Modifying Models, Eliciting Expectation, Posing Problems and Marketing Meaningful Measurements。Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction。Cambridge, MA:Marketing Science Institute。 | 6. | Webster, James G.(1989)。Television Audience Behavior: Patterns of Exposure in the New Media Environment。Media Use in the Information Age: Emerging Patterns of Adoption and Consumer Use。 | |