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題名:臺灣近代廣告文化訴求趨勢與不同文化訴求對情感激起度、廣告態度之影響
書刊名:管理學報
作者:賴孟寬 引用關係劉淑凰
作者(外文):Lai, Meng-kuanLiu, Shu-huang
出版日期:2001
卷期:18:3
頁次:頁377-394
主題關鍵詞:廣告文化訴求情感廣告態度戰後嬰兒潮X世代Advertising culture appealsAffectAttitude toward AdsBabyboomerGeneration X
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:103
  • 點閱點閱:123
期刊論文
1.Holbrook, Morris B.、O'Shaughnessy, J.(1984)。The Role of Emotion in Advertising。Psychology and Marketing,1(2),45-64。  new window
2.駱少康、鄭銘偉(20100100)。線上代理人對廣告效果之影響:以臨場感角度討論。管理評論,29(1),35-49+99-102。new window  延伸查詢new window
3.Moore, D. J.、Harris, W. D.、Chen, H. C.(1995)。Affect Intensity: An Individual Difference Response to Advertising Appeals。Journal of Consumer Research,22(2),154-164。  new window
4.Cheng, H.(1997)。Toward an understanding of cultural values manifest in advertising: A content analysis of Chinese television commercials in 1990 and 1995。Journalism and Mass Communication Quarterly,74(4),73-96。  new window
5.Rosenberg, M. J.(1956)。Cognitive structure and attitudinal affect。The Journal of Abnormal and Social Psychology,53(3),367-372。  new window
6.Gelb, Betsy D.、Albers-Miller, Nancy D.(1996)。Business Advertising Appeals as A Mirror of Cultural Dimensions: A Study of Eleven Countries。Journal of Advertising,25(4),57-70。  new window
7.Kupperschmidt, B. R.(2000)。Multigeneration Employees: Strategies for Effective Management。The Health Care Manager,19(1),65-76。  new window
8.Batra, Rajeev、Ray, Michael L.(1986)。Affective Responses Mediating Acceptance of Advertising。Journal of Consumer Research,13(2),234-249。  new window
9.Ray, M.、Wilkie, W.(1970)。Fear: The Potential of an Appeal Neglected by Marketing。Journal of Marketing,34(1),54-62。  new window
10.陳寬政(19870600)。人口週期研究上的一些問題。人口學刊,10,15-28。new window  延伸查詢new window
11.Westbrook, Robert A.(1987)。Product/Consumption-Based Affective Responses and Postpurchase Processes。Journal of Marketing Research,24(3),258-270。  new window
12.Vinson, Donald E.、Scott, Jerome E.、Lamont, Lawrence M.(1977)。The Role of Personal Values in Marketing and。Journal of Marketing,41(2),44-50。  new window
13.林忠正(19870600)。臺灣人口轉型與老年人口的扶養問題。人口學刊,10,1-13。new window  延伸查詢new window
14.陳寬政、王德睦、陳文玲(19860600)。臺灣地區人口變遷的原因與結果。人口學刊,9,1-23。new window  延伸查詢new window
15.Richins, Marsha L.、Dawson, Scott(1992)。A Consumer Values Orientation for Materialism and It's Measurement: Scale Development and Validation。Journal of Consumer Research,19(3),303-316。  new window
16.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。  new window
17.Mitchell, Andrew A.(1986)。The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement。Journal of Consumer Research,13(1),12-24。  new window
18.Carman, J. M.(1978)。Values and Consumption Patterns: A Closed Loop。Advances in Consumer Research,5,403-407。  new window
19.Coulter, K. S.(1998)。The Effects of Affective Responses to Media Context on Advertising Evaluations。Journal of Advertising,27(4),41-51。  new window
20.陳德文(1999)。追求臺灣No. 1-嬰兒潮和前熟年大趨勢。卓越雜誌,174,154-156。  延伸查詢new window
21.顏伯勤(1973)。廣告發展與經濟成長關係的研究。輔仁學誌:法商學院之部,6,31-40。  延伸查詢new window
22.Zhou, N.、Tse, D. K.、Belk, R. W.(1989)。Becoming a consumer society: a longitudinal and cross-culture content analysis of print ads from Hong Kong, The People's Republic of China, Taiwan。Journal of Consumer Research,15(March),457-472。  new window
23.Goldstein, C.(1989)。The selling of Asia。Far Economist Review,29,61-63。  new window
24.Kennedy, M. M.(1996)。When a boomer meets a buster。Across the Board,33,53-54。  new window
25.Shelby, H. M.、Munson, J. M.(1979)。Developing practical procedures for the measurement of person values in cross cultural marketing。Journal of Marketing Research,16(February),48-52。  new window
26.Olney, T.、Holbrook, Morris B.、Batra, R.(1991)。Consumer responses to advertising: The effects of Ad content。Journal of Consumer Research,17(4),440-453。  new window
27.Pollay, R. W.(1983)。Measuring the Cultural Values Manifest in Advertising。Current Issues and Research in Advertising,1,72-79。  new window
28.Stout, P. A.、Rust, R. T.(1993)。Emotional feelings and evaluative dimensions of advertising: Are they related?。Journal of Advertising,22(1),61-71。  new window
29.Pinkleton, B. E.、Jaw, J. J.、Wang, Y.、Morton, C.(1997)。Toward the understanding of advertising appeals in Taiwanese magazine Ads and its implication。Competitiveness Review,7(1),46-61。  new window
30.吳萬益(1993)。訊息之情感激發度與態度及說服力之關係:有關恐懼訴求、幽默訴求、性訴求及理性訴求之實證研究。成功大學學報:人文社會篇,28,147-161。  延伸查詢new window
31.Machleit, K. A.、Wilson, R. D.(1988)。Emotional Feelings and Attitude toward the Advertisement: The Roles of Brand Familiarity and Repetition。Journal of Advertising,17(3),27-35。  new window
會議論文
1.Taso, James C.(1993)。Culture values of advertising in Taiwan: a content analysis of time perspectives, communication appeal and western orientation。沒有紀錄。  new window
學位論文
1.黃識銘(1999)。生活型態、消費態度與消費行為之關聯性研究(碩士論文)。元智大學。  延伸查詢new window
2.鄭文政(1993)。臺灣與美國近代廣告文化價值趨勢分析,0。  延伸查詢new window
圖書
1.Luthans, Fred、Hodgets, Richard M.(1991)。International Management。McGraw-Hill Book Company。  new window
2.Assael, H.(1992)。Consumer Behavior and Marketing Action。Boston, Massachusetts:PWS-KENT Publishing Company。  new window
3.Hofstede, Geert H.(1980)。Culture's consequences: International differences in work-related values。Beverly Hills, California:Sage。  new window
 
 
 
 
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