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題名：交易成本與混合統治對複式通路訂價之影響--競食、私有品牌及協商的討論
書刊名：管理學報
作者：趙琪 引用關係／黃恆獎 引用關係
作者(外文)：Jaw, Chyi／Huang, Hengchiang
出版日期：2001
卷期：18:3
頁次：頁453-476
主題關鍵詞：複式通路；交易成本；訂價策略；通路協商；混合統治；Dual-channel；Transaction cost；Pricing；Channel coordination；Hybrid governance
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:5
  • 點閱點閱:25
本研究發展複式通路模型，並討論競食與私有品牌所產生交易成本對通路訂價之效果。研究結果發現，不同前因的交易成本對通路價格與利潤影響各異，其中，通路間競食所引發的交易成本影響較小，間接通路引入私有品牌發生的交易成本則較為嚴重，且會使雙方競相降價，損失較大；而通路協商的混合統治機制將對通路總利潤有所貢獻。
This study constructs the basic pricing model of dual-channel, and considers the effect of transaction cost result from cannibalization and private label. We discuss the influence of these transaction cost toward pricing and the channel profit, and analyze the contribution of channel coordination(hybrid governance). The conclusions are that the influence of transaction cost due to private label is stronger than cannibalization and the hybrid governance will improve the profit of the channel system.
期刊論文
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2.Osborn, R. N.、Baughn, C. C.(1990)。Forms of Interorganizational Governance of Multinational Alliances。The Academy of Management Journal，33(3)，503-519。  new window
3.Williamson, O. E.(1992)。Markets, Hierarchies, and the Modern Corporation。Journal of Economic Behavior & Organization，17(3)，335-352。  new window
4.Choi, S. Chan(1991)。Price competition in a channel structure with a common retailer。Marketing Science，10(4)，271-296。  new window
5.Palay, T. M.(1984)。Comparative Institutional Economics: The Governance of Rail Freight Contracting。Journal of Legal Studies，13(2)，265-287。  new window
6.Joskow, Paul L.(1987)。Contract Duration and Relationship-Specific Investments: Empirical Evidence from Coal Markets。The American Economic Review，77(1)，168-185。  new window
7.Wilcox, Ronald T.、Narasimhan, Chakravarthi(1998)。Private Labels and the Channel Relationship: A Cross-Category Analysis。The Journal of Business，71(4)，573-600。  new window
8.Hock, S. J.(1996)。How Should National Brands Think about Private Labels?。Sloan Management Review，37(2)，89-102。  new window
9.Rangan, V. Kasturi、Menezes, Melvan A. J.、Maier, E. P.(1992)。Channel selection for new industrial products: a framework, method, and application。Journal of Marketing，56(3)，69-82。  new window
10.Anderson, E.(1985)。The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis。Marketing Science，4(3)，234-254。  new window
11.鍾谷蘭(19970900)。零售商自有品牌商品策略之通路競爭分析。管理學報，14(3)，457-477。new window  延伸查詢new window
12.Jeuland, Abel P.、Shugan, Steven M.(1983)。Managing Channel Profits。Marketing Science，2(3)，239-272。  new window
13.Ruekert, Robert W.、Walker, Orville C. Jr.、Roering, Kenneth J. Jr.(1985)。The Organization of Marketing Activities: A Contingency Theory of Structure and Performance。Journal of Marketing，49(1)，13-25。  new window
14.Heide, Jan B.、John, George(1992)。Do norms matter in marketing relationships?。Journal of Marketing，56(2)，32-44。  new window
15.Heide, Jan B.、John, George(1990)。Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships。Journal of Marketing Research，27(1)，24-36。  new window
16.Noordewier, T. G.、John, G.、Nevin, J. R.(1990)。Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vender Relationships。Journal of Marketing，54(4)，80-93。  new window
17.John, George、Weitz, Baron A.(1988)。Forward Integration Into Distribution: An Empirical Test of Transaction Cost Analysis。Journal of Law, Economics, and Organization，4(2)，337-355。  new window
18.Williamson, Oliver E.(1979)。Transaction-Cost Economics: The Governance of Contractual Relations。The Journal of Law and Economics，22(2)，233-261。  new window
19.Heide, Jan B.、John, George(1988)。The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels。Journal of Marketing，52(1)，20-35。  new window
20.Williamson, Oliver E.(1991)。Comparative Economic Organization: The Analysis of Discrete Structural Alternatives。Administrative Science Quarterly，36(2)，269-296。  new window
21.Coughlan, A. T.(1985)。Competition and Cooperation in Marketing Channel Choice: Theory and Application。Marketing Science，4(2)，110-129。  new window
22.Shugan, Steven M.(1985)。Implicit Understandings in Channels of Distribution。Management Science，31(4)，435-460。  new window
23.Etgar, Michael(1976)。Effects of Administrative Control On Efficiency of Vertical Marketing Systems。Journal of Marketing Research，13(February)，12-24。  new window
24.曾美君、鍾谷蘭(1995)。獨家經銷通路之競爭。管理科學學報，12(2)，215-229。  延伸查詢new window
25.Tirole, J.、Fudenberg, D.(1984)。The Fat-cat Effect, the Puppy-dog Ploy, and the Lean and Hungry Look。The American Economic Review，74(May)，361-366。  new window
26.Kadiyali, Vrinda、Vilcassim, Naufel、Chintagunta, Pradeep(2000)。Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market。Marketing Science，19(2)，127-148。  new window
27.Lilien, Gary L.(1979)。Advisor 2: Modeling the Marketing Mix Decision for Industrial Products。Management Science，25(2)，191-204。  new window
28.Nichol, D. A.(1993)。The Future of Private Brands。Discount Merchandiser，June，95-96。  new window
29.Taylor, Thayer C.(1981)。A Raging Rap' Idemic。Sales and Marketing Management，June，33-35。  new window
圖書
1.Besanko, D.、Dranove, D.、Shanley, M.(2000)。Economics of Strategy。New York：John Wiley & Sons, Inc。  new window
2.Williamson, Oliver E.(1996)。The Mechanisms of Governance。The Free Press。  new window
3.Williamson, Oliver E.(1975)。Markets and Hierarchies: Analysis and Antitrust Implications。New York, NY：Free Press。  new window
4.Risley, George(1972)。Modern Industrial Marketing。Modern Industrial Marketing。New York, NY。  new window
5.Shapiro, Benson(1977)。Sales Program Management: Formulation and Implementation。Sales Program Management: Formulation and Implementation。New York, NY。  new window
6.Jeuland, Abel、Shugan, Steven M.(1988)。Competitive Pricing Behavior in Distribution Systems。Issue in Pricing。沒有紀錄。  new window
7.El-Ansary, Adel、Stern, Louis W.(1982)。Marketing Channels。Marketing Channels。Englewood Cliffs, NJ。  new window
 
 
 
 
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