本文為讓相關事業瞭解教科書市場的特性、及因競爭活動而產生的種種問題。首先蒐集公平交易委員會成立以來相關案例資料，藉由資料分析、制度分析及個案分析等研究方法，分析其競爭活動類型、該類型競爭活動對社會福利經濟的影響及可能之構成公平交易法違法要件。其目的在於建構競爭法、事業競爭活動及相關市場的關連性，使事業的競爭活動有所依循。 本文的另一貢獻，在於明確指出事業為創造競爭優勢所採行推廣活動之可行方向，並以教科書市場之實際案例說明之，特別在教科書市場漸趨於獨寡占態勢，維持該市場的競爭機制及促使該市場的公平競爭為我們努力的目標。

In order that the enterprises involved in the elementary school textbook business may understand that whether the competing activities they have been engaged in violate the FTL (Fair Trade Law) or not, this paper has collected cases relating to the elementary school textbook market that were decided by the FTC (Fair Trade Commission) since 1992, the year of FTC's establishment. By making use of the method of data analysis, system and comparison analysis and case analysis, this paper categorizes the types of those competition activities bear, constitutive elements required by the FTL and the effects upon the economy and social welfare. The main purpose of this appear is to find out as well as connect the relationship among the regulations for competing activities, the relative markets and the competing actives, so that the enterprises concerned may have rules to follow when they engaged in competition activities. One of the most significant contributions made by this paper is that it clearly indicates that promoting business by providing giveaways is helpful for the enterprise to create advantageous position when they conduct competing activities while on the other hand, such practice may also be involved in the violation of the FTL. Specifically, as the market for the elementary school textbook is gradually tending to become a monopolistic and/or oligopolies market, the issue of how to maintain the mechanism for market competition and en sure the fair competition will be a target that we must together strive to achieve.