Both of profitability and liquidity are important to the cash management of insurance companies. However, it is usually a tradeoff for the insurer to choose between the two criteria. The purpose of this study is to analyze the determinants of cash holdings by insurance companies. The determinants analyzed in this paper include several financial ratios (e.g., capacity ratio, loss ratio and investment yield) and individual characteristics of insurance companies (e.g., management strategies and agency conflicts). The empirical study of this paper applies multiple regression model and variable-intercept model to the data of insurance industry in Taiwan during the 1994-1999 period, including life and non-life insurance companies. The key results of this study may be described as follows. (1) The determinants of cash holdings by life insurers and non-life insurers are different. (2) The determinants of cash holdings by domestic insurers and branches of international insurers are different. (3) The yield of investment opportunity is critical to cash holding by insurance companies, but expense ratio, loss ratio and debt ratio are not important factors. It implies profitability, instead of liquidity, takes priority in cash management. (4) The individual characteristics of insurers have a significant impact on the cash holdings by insurance companies.