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題名:以網際網路區別消費者之最適通路設計
書刊名:管理學報
作者:周善瑜 引用關係楊欣怡
作者(外文):Chou, Shan-yuYang, Shin-yi
出版日期:2002
卷期:19:2
頁次:頁209-241
主題關鍵詞:通路訂價網際網路通路設計Channel designInternetPrice
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:18
  • 點閱點閱:62
期刊論文
1.Balasubramanian, S.(1998)。Mail versus mall: A strategic analysis of competition between direct marketers and conventional retailers。Marketing Science,17(3),181-195。  new window
2.Alba, J.、Weitz, B.、Janiszewski, C.、Sawyer, A.、Wood, S.、Lutz, R.、Lynch, John(1997)。Interactive Home Shopping: Consumer, Retailer, and Manufacture Incentives to Participate in Electronic Marketplace。Journal of Marketing,61(3),38-53。  new window
3.Palmer, J. W.、Griffith, D. A.(1998)。An emerging Model of Web Site Design for Marketing。Communications of the ACM,41(3),44-51。  new window
4.Benjamin, R.、Wigand, R.(1995)。Electronic Markets and Virtual Value Chains on the Information Superhighway。Sloan Management Review,36(2),62-72。  new window
5.Lee, H. G.(1998)。Do Electronic Marketplaces Lower the Price of Goods?。Communications of the ACM,41(1),73-80。  new window
6.Peterson, R. A.、Balasubramarian, S.、Bronnenberg, B. J.(1997)。Exploring the implications of the internet for consumer marketing。Journal of the Academy of Marketing Science,35(4),329-346。  new window
7.許芳銘(2000)。產品、網站與個人特性對網際網路線上購買意願之影響。電腦學刊,12(4),22-33。  延伸查詢new window
8.蔡東峻、李奇勳(19991200)。消費者特性與網際網路購物意願關係之研究。管理學報,16(4),557-580。new window  延伸查詢new window
9.Eighmey, J.、McCord, L.(1998)。Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web。Journal of Business Research,41(3),187-194。  new window
10.Bakos, J. Yannis(1997)。Reducing Buyer Search Costs: Implications for Electronic Marketplaces。Management Science,43(12),1676-1692。  new window
11.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
12.Majumdar, S. K.、Ramaswamy, V.(1995)。Going Direct to Market: The Influence of Exchange Conditions。Strategic Management Journal,16,353-372。  new window
13.Lee, Ho Geun、Westland, J. Christopher、Hong, Sewon(1999)。The Impact of Electronic Marketplaces on Product Prices: An Empirical Study of AUCNET。International Journal of Electronic Commerce,4(2),45-60。  new window
14.Lal, Rajiv、Sarvary, Miklos(1999)。When and How Is the Internet Likely to Decrease Price Competition?。Marketing Science,18(4),485-503。  new window
15.Rowley, J.(2000)。Product Search in E-shopping: A Review and Research Propositions。Journal of Consumer Marketing,17(1),20-35。  new window
16.Zettelmeyer, Florian(2000)。Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels。Journal of Marketing Research,37(3),292-308。  new window
17.Harris, K.、Baron, S.、Parker, C.(2000)。Understanding the Consumer Experience: It's 'Good to Talk'。Journal of Marketing Management,16(1-3),111-127。  new window
研究報告
1.Shaffer, Greg、Zettelmeyer, Florian(1999)。Bargaining, Third-Party Information and the Division of Profit in the Distribution Channel。0。  new window
2.Shaffer, Greg、Zettelmeyer, Florian(1999)。The Internet as a Medium for Marketing Communications: Channel Conflict over the Provision of Information。0。  new window
圖書
1.Tirole, Jean(1988)。The theory of industrial organization。MIT Press。  new window
2.Pahigian, B. P.(1995)。Price Theory and Applications。Price Theory and Applications。New York, NY。  new window
 
 
 
 
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