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題名:產品創新、產品研發程序與網際網路使用--以臺灣中小型製造業為例
書刊名:中山管理評論
作者:黃榮吉謝明宏方文昌 引用關係黃營杉
作者(外文):Huang, Rurng-jerHsieh, Ming-hungFang, Wen-changHwang, Ing-san
出版日期:2002
卷期:10:2
頁次:頁291-315
主題關鍵詞:新產品中小企業網際網路運用新產品研發程序創新New productSmall and medium enterprisesInternet adoptionNew product development processesInnovation
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:38
  • 點閱點閱:162
近來台灣中小型製造業積極謀求轉型,如何提昇新產品的研發設計能力成為一個新的課題。所謂協同商務 (Collaborative Product Commerce,簡稱CPC)也正在產業界掀起新的旋風。新產品研發過程中牽涉到需求之掌握、對新產品觀念上之整合等,若加入Internet此新機制,將有進一步協助新產品研發的機會與空間。因此本探索性研究之目的有二:一、瞭解台灣中小企業運用網際網路進行新產品研發之情況。二、分析台灣中小企業其產品創新、與產品研發程序,以及網際網路使用之間的關係為何? 本文採個案研究方法,經過實地訪談與調查之結果,主要之發現如下: 創新程度高之新產品專案會較創新程度低專案擁有更完整的產品研發程序,也間接運用更多網際網路於新產品研發專案中;以研發為主要營運活動之企業會較以製造為主者多運用網際網路於產品研發程序中;公司經營者對網際網路之認知與態度會影響該公司是否利用網際網路來協助新產品研發程序;主要營運活動為研發、且新產品專案屬創新程度高者,網際網路之連用已達產品研發的前段工作;主要營運活動為製造、且新產品專案創新程度低者,網際網路之使用多在後段的生產製造與行銷。
The purposes of this paper are twofold: first, to explore the use of the Internet in the New Product Development Processes (NPDP) and, the second, to identify the relationship among product innovation, NPDP, and Internet adoption, mainly in the Taiwanese small and medium-sized enterprises (SMEs) concentrated in manufacturing. Several findings are revealed after the research, including I) the more innovative the new products, the more complete of the NPDP, and also more involved in Internet usage within the NPDP than their less innovative counterparts; 2) SMEs focused on R&D take advantage of the Internet more within their NPDP than those concentrated in manufacturing alone; 3) managers' own recognition and attitude towards new technologies also play key roles in the Internet adoption within NPDP; and 4) the highly innovative new product projects developed by R&D­focused SMEs have employed the Internet in their earlier stages of NPDP (i.e.market and technical analyses); the less innovative product pojects by manufacturing-focused SMEs exploit the Internet in the latter stages of NPDP such as market testing and alternative marketing channels.
期刊論文
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2.Ainscough, T. L.、Luckett, M. G.(1996)。The Internet for the Rest of US: Marketing on the World Wide Web。Journal of Consumer Marketing,13(2),36-47。  new window
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9.Cooper, R. G.、Kleinschmidt, E. J.(1986)。An investigation into the new product process: Steps, deficiencies, and impact。Journal of Product Innovation Management,3(2),71-85。  new window
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13.Forbes, S.、Jenkins, S.、Durrani, T. S.、Banerjee, S. K.(1997)。Managing the product development process - part 1: An assessment。International Journal Technology Management,13(4),359-378。  new window
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會議論文
1.Drennan, Judy、Kennedy, J.(2000)。Internet acceptance and use by small firms: A study of the pharmacy sector。沒有紀錄。  new window
2.Brown, Alan、Huang, Charles、Soutar, Geoffrey(2000)。New product development in the Internet era: an exploratory study。沒有紀錄。  new window
研究報告
1.黃營杉(1994)。臺灣地區中小企業行銷現代化與經營策略。沒有紀錄。  延伸查詢new window
學位論文
1.鍾志明(1999)。新產品發展過程之資源配置與績效之關係--以我國製造業為例(博士論文)。國立政治大學,臺北。new window  延伸查詢new window
圖書
1.Booz, Allen and Hamilton(1982)。New Product Management for the 1980's。New York:Booz, Allen and Hamilton, Inc.。  new window
2.Kalakota, Ravi、Whinston, A. B.(1996)。Frontier of Electronic Commerce。MA:Addison-Wesley Publishing。  new window
3.Yin, R. K.(1989)。Case Study Research--Design and Method。Newburry Park, Calif:Sage Publications。  new window
4.Yin, Robert K.(1994)。Case study research: Design and methods。Sage Publications。  new window
5.經濟部中小企業處(2001)。中華民國九十年中小企業白皮書。經濟部中小企業處。  延伸查詢new window
6.黃耀輝、陳綉里(1999)。建立中小企業全球行銷策略聯盟。中華民國八十八年中小企業白皮書。臺北市。  延伸查詢new window
7.Ellsworth, J. H.、Ellsworth, M. V.(1996)。The New Internet Business Book。The New Internet Business Book。Brisbane, Australia。  new window
其他
1.Massotto, T.(1995)。Marketing effectiveness white paper,0。  new window
 
 
 
 
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