| 期刊論文| 1. | Snyder, M.、DeBono, K. G.(1985)。Appeals to image and claims about quality。Journal of Personality and Social Psychology，49(3)，586-597。   | | 2. | Shimp, Terence A.、Kavas, Alican(1984)。The theory of reasoned action applied to coupon usage。Journal of Consumer Research，11(3)，795-809。 | | 3. | Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。 | | 4. | Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research，9(3)，287-300。 | | 5. | Varvoglis, T.、Sirgy, M. Joseph(1984)。Interrelationships Between Utilitarian and Value-Expressive Attributes of Store Image。Developments in Marketing Science，7。 | | 6. | Belk, Russell W.(1981)。Determinants of Comsumption Cue Utilization In Impression Formation: An Associational Derivation and Experimental Verification。Advances in Consumer Research，8。 | | 7. | Belk, Russell W.、Bahn, Kenneth D.、Mayer, R. N.(1982)。Developmental Recogrution of Comsumption Symbolism。The Journal of Consumer Research，8。 | | 8. | Cosmas, Stephen C.(1982)。Lifestyles and Comsuption Patterns。The Journal of Consumer Research。 | | 9. | Currims, L. S.(198)。Presciptive Testing of Consumer Choice Models Nit Subject to Independence of Irrelevant Alternatives。Journal of Marketing Research，19。 | | 10. | Greter, D.、Wilder, L.(1984)。An Analysis of Conjunctive Choice: Theory and Experiments。The Journal of Consumer Research，10。 | | 11. | Johnson, M. D.(1984)。Consumer Choice Strategies for Company Noncomparable Alternatives。The Journal of Consumer Research，11。 | | 12. | Miniard, P. W.、Cohen, J. B.(1983)。Modeling Personal and Normative Influences on Behavior。Journal of Marketing Research，21。 | | 13. | Munson, J. M.(1981)。Product and Brand-User Stereotypes Among Social Classes。Journal of Advertising Research，21。 | | 14. | Myers, James H.(1976)。Benefit Structure Analysis: A New Tool for Product Planning。Journal of Marketing，40。 | | 15. | Oliver, Richard L.、Bearden, W. O.(1985)。Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt。The Journal of Consumer Research，12。 | 圖書| 1. | 呂冠瑩(2000)。廣告學 : 管理、策略、創意。廣告學 : 管理、策略、創意。臺北縣：文京。 延伸查詢 | | 2. | 林財丁(1995)。消費者心理學。臺北：書華出版公司。 延伸查詢 | | 3. | Rossiter, John R.、Percy, Larry(1987)。Advertising and Promotion Management。New York：McGraw-Hill Book Company。 | | 4. | Jhally, Sut、馮建三(1992)。廣告的符碼。台北：遠流出版社。 延伸查詢 | | 5. | Singletary, Michael、施美玲(1997)。大眾傳播研究方法。五南。 延伸查詢 | | 6. | Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York：Springer-Verlag。 | | 7. | 林靈宏(2001)。消費者行為學。消費者行為學。臺北。 延伸查詢 | | 8. | 楊中芳(1994)。廣告的心理原則。廣告的心理原則。臺北。 延伸查詢 | | 9. | Ogilvy, David。Confessions of Advertising Man。Confessions of Advertising Man。New Yrok。 | 圖書論文| 1. | Anderson, T.、Golden, L.(1984)。Lifestyles and psychographics: a critical Review and recommendation。Advances in Consumer Research。Ann Arbor, Mich：Association for Consumer Research。 | |