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R.、Emory, C. W.(1997)。Business Research Method。IRWIN。 | | 2. | Rokeach, M. Belief(1973)。Attitudes and Values。Jossey-Bass。 | | 3. | Hoyer, Wayne D.、Macinnis, Deborah J.(1997)。Consumer Behavior。Houghton Mifflin Company。 | | 4. | Hawkins, D. I.、Best, R. J.、Coney, K. A.(1995)。Consumer Behavior: Implications for Marketing Strategy。New York：Boston：Irwin, Inc.。 | | 5. | Sheth, J. N.、Gardner, D. N.、Garrett, D. E.(1988)。Marketing Theory: Evolution and Evaluation。New York：John Wiley & Son。 | | 6. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, B. J.(1992)。Multivariate Data Analysis。Macmillan。 | 圖書論文| 1. | Wilkie, W. L.、Dickson, P. R.(1991)。Shopping for Appliances: Consumers' Strategies and Patterns of Information Search。Perspectives in Consumer Behavior。Prentice Hall。 | | 2. | Srinivasan, N.(1990)。Pre-Purchase External Search for Information。Review of Marketing 1990。American Marketing Association。 | |