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題名:地圖符號之語意差異研究
書刊名:地圖
作者:高慶珍 引用關係
作者(外文):Kao, Ching-jen
出版日期:2002
卷期:12
頁次:頁29-40
主題關鍵詞:地圖符號三角模式語意差異法Triadic model of map signsSemantic differential test
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:293
  • 點閱點閱:21
地圖傳播理論式微以後,結合心理認知的視覺理論取而代之,成為地圖設計探討的重要依據,強調符號設計時切不可忽略讀者心理反應所提供的線索。地圖符號研究乃循Peirce系統性分析的符號語言學(Semeiotic)發展而來,即使對符號語意的分析,亦採量化之評估方法。本研究植基於MacEachren(1995)的地圖符號三角模式,以解釋作為媒介,透過心理學上所使用的語意差異法來量測出受測者的態度,藉以反映出符號與指涉物間連結性的強弱,作為符號設計之參考。 從實驗中發現,極大多數的符號之聯想性與易讀性呈高度相關,顯示清晰的視覺分析,與記憶系統之貯存與使用乃息息相關;而常見與聯想間或常見與易讀間,對具正面語意的符號而言,多僅呈中度相關,但對具負面語意的符號來說,則均具高度相關,可見得熟悉性在認知中極具重要性;至於美觀語意在本實驗中,結果與其它語意相關性較弱。而受測者之經驗背景,尤其地圖實作經驗,確實提供了對符號的不同看法,印證經驗對語意不可小覷之影響力。
The psychophysical and cognitive research is applied to the study of cartographic symbols recently, which was root in Peirce's semeiotic, a field focusing on logic of science. Based on MacEachren's triadic model of map signs, this study emphasizes a view from sign-vehicle through interpretant to reference, and employed semantic differential test to assess subject's attitude to decide the strength of relationship between sign-vehicle and reference. The results of this study revealed a high degree of consistency between association and legibility. While the relationship between familiarity and association as well as familiarity and legibility were moderate only. In general, the more negative semantics the more strong relationship was linked. Also, experience and gender affect the response significantly.
期刊論文
1.Aldrich, Virgil C.(1971)。Form In the Visual Arts。The British Journal of Aesthetics,11(3),215-226。  new window
2.Cahill, Mary-Carol(1975)。Interpretability of Graphic Symbols as a Function of Context and Experience Factors。Journal of Applied Psychology,60(3),376-380。  new window
3.Castner, Henry W.(1979)。A Model of Cartographic Communication: Practical Goal or Mental Attitude?。International Yearbook of Cartography,44,34-39。  new window
4.Chang, K. T.、Lenzen, T.、Antes, J.(1985)。The Effect of Experience on Reading Topographic Relief Information: Analysis of Performance and Eye Movements。Cartographic Journal,22(2),88-94。  new window
5.Gilmartin, Patricia P.(1978)。Evaluation of Thematic Maps Using the Semantic Differential Test。The American Cartographer,5(2),133-139。  new window
6.Mackett-Stout, Janice、Dewar, Robert(1981)。Evaluation of Symbolic Public Information Sign。Human Factors,23(2),139-151。  new window
7.McLean, Michael V.(1965)。Brightness Contrast, Color Contrast and Legibility。Human Factors,7(6),521-526。  new window
8.Schlichtmann, Hansgeorg(1985)。Characteristic Traits of the Semiotic System 'Map Symbolism'。The Cartographic Journal,22(1),23-30。  new window
9.Steinke, Theodore R.(1987)。Eye Movement Studies in Cartography and Related Fields。Cartographica,24(2),40-73。  new window
10.Yarnal, Careen M. Mackay、Michael, R. C. Coulson(1982)。Recreation Map Design and Map Use:An Experiment。The Cartographic Journal,19(1),16-27。  new window
圖書
1.張春興(2000)。心理學。東華書局。  延伸查詢new window
2.Coren, Stanley、Lawrence, M. Ward、James, T. Enns(1999)。Sensation and Perception。Harcourt Brace College。  new window
3.Keates, J. S.(1996)。Understanding Maps。Addison Wesley Longman Limited。  new window
4.MacEachren, Alan M.(1995)。How Maps Work-Representation, Visualization, and Design。New York:The Guilford Press。  new window
5.鄭昭明(2001)。認知心理學:理論與實踐。臺北:桂冠。new window  延伸查詢new window
圖書論文
1.Dewar, Robert(1999)。Design and Evaluation of Public Information Symbols。Visual Information for Everyday Use-Design and Research Perspective。  new window
2.O'neill, Michael J.(1999)。Theory and Research in Design of 'You Are Here' Maps。Visual Information for Everyday Use-Design and Research Perspective。  new window
 
 
 
 
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