| 期刊論文| 1. | Dixon, D.(1993)。How an event on foreign soil is setting the trend for the future of big event sponsorship。Sport Marketing Quarterly，2(2)，13-16。   | | 2. | Sabdler, D. M.、Shani, D.(1993)。Sponsorship and the Olympic Game: The consumer perspective。Sport Marketing Quarterly，2(3)，38-44。 | 圖書| 1. | Stotlar, David K.(1993)。Successful Sport Marketing。Dubuque, IA：Wm. C. Brown Communications Inc.。 | |