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題名:關係品質與行銷績效關聯性之研究
書刊名:企業管理學報
作者:林文寶 引用關係
作者(外文):Lin, Wen-bao
出版日期:2002
卷期:55
頁次:頁47-82
主題關鍵詞:關係品質關係行為倒傳遞類神經網路Relationship qualityRelationship behaviorBackpropagation neural network
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:37
期刊論文
1.Achrol, Ravi、Stern, L.(1988)。Environmental Determinants of DecisionMaking Uncertainty in Marketing Channels。Journal of Marketing Research,25,26-50。  new window
2.Bejou, D.、Wray, Barry、Ingram, Thomas N.(1996)。Determinants of Relationship Quality: An Artifitial Neural Network Analysis。Journal of Business Research,36,137-143。  new window
3.Carnevale, P. J.、Dean, Pruitt G.、Seilheimer, S.(1981)。Looking and Competing: Accountability and Visual in Integrative Bargaining。Journal of Personality and Social Psychology,40(1),111-120。  new window
4.Crosby, L. A.、Stevens, N.(1987)。Effects of Relationship Marketing on Relationship Satisfaction, Retention and Prices in the Life InsuranceIndustry。Journal of Marketing Research,24,404-411。  new window
5.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Marketing in Services Selling; An Interpersonal Influence Perspective。Journal of Marketing,54,63-81。  new window
6.Greenvale, J. N.(1999)。Relationship Marketing。Direct Marketing,62,103-114。  new window
7.Hill, C. Jeanne、Garner, S. J.、Michael, Hanna E.(1989)。Selection Criteria for Professional Service Providers。The Journal of Service Marketing,3(4),61-69。  new window
8.Johnston, Wesley J.、Bonoma, V. Thomas(1981)。The Buying Center: Structure and Interaction Patterns。Journal of Marketing,45,143-156。  new window
9.Johnston, Wesley J.、Jeffrey, Lewin E.(1996)。Organizational Buying Behavior Toward and Integrative Framework。Journal of Business Research,35,1-15。  new window
10.Kummar, N.、Scheer, L. K.、Steenkamp, E. M.(1995)。The Effects of Supplier Fairness on Vulnerable Reseller。Journal of Marketing Research,32,55-65。  new window
11.Lagace, R. R.、Dahlstrom, R.、Grassenheimer, J. B.(1991)。The Relvance of Ethical Salesperson Behavior on Relationship Quality。Journal of Personal Selling and Sales Management,11(4),39-47。  new window
12.Leuthesser, Lance、Ajay, Kohli K.(1995)。Relational Behavior in Business Markets: Implication for Relationship Management。Journal of Business Research,34,221-233。  new window
13.Mittal, Banwari、Lasser, Walfried M.(1996)。The Role of Personalization in Service Encounters。Journal of Retailing,72(1),95-109。  new window
14.Rosenberg, L. J.、Czepiel, J. A.(1984)。A Marketing Approach for Customer Retention。Journal of Consumer Marketing,1(2),45-51。  new window
15.Turnbull, Peter W.、Wilson, T. David(1989)。Developing and Protecting Profitable。Industrial Marketing Management,18,233-238。  new window
16.Woodside, A. G.、Davenport, W. J.(1974)。The Effect of Salesman Similarity and Expertise on Consumer Purchasing Behavior。Journal of Marketing Research,11(2),198-202。  new window
17.Wray, Barry、Palmer, Adrian、Bejou, David(1994)。Using neural network analysis to evaluate buyer-seller relationships。European Journal of Marketing,28(10),32-48。  new window
18.Leuthesser, Lance(1997)。Supplier Relational Behavior: An Empirical Assessment。Industrial Marketing Management,26(3),245-254。  new window
19.Dick, Alan S.、Basu, Kunal(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
20.Griffin, Jill(1996)。The Internet's Expanding Role in Building Customer Loyalty。Direct Marketing,59(7),50-54。  new window
21.Leong, Siew-Meng、Busch, Paul S.、John, Deborah Roedder(1989)。Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis。Journal of Marketing Research,26(2),64-178。  new window
22.Heide, Jan B.、John, George(1990)。Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships。Journal of Marketing Research,27(1),24-36。  new window
23.Mohr, J. J.、Nevin, J. R.(1990)。Communication strategies in marketing channels: a theoretical perspective。Journal of Marketing,54(4),36-51。  new window
24.Bitran, Gabriel、Lojo, Maureen(1990)。A Framework for analyzing the Quality of the Customer Interface。European Management Journal,11(4),385-396。  new window
25.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
26.Armstrong, J. Scott、Overton, Terry S.(1977)。Estimating nonresponse bias in mail surveys。Journal of Marketing Research,14(3),396-402。  new window
27.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
學位論文
1.黃朝魁(1997)。工業行銷之關係行為與關係品質的相關研究--以資訊電子製造業與紡織成衣業為例(碩士論文)。輔仁大學。  延伸查詢new window
2.周昌筠(1991)。壽險業務員之關係行銷--從台北壽險保戶之觀點來探討(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.林財丁(1994)。業務人員心理學。書華出版公司。  延伸查詢new window
2.Levitt, Theodore(1986)。The Marketing Imagination。New York:The Press。  new window
3.Thibaut, W. John、Kelley, H. Harold(1986)。The Social Psychology of Groups。New York:The Wiley and Sons Inc.。  new window
4.Roloff, M. E.、Miller, Gerald R.(1987)。Interpersonal Processes: New Directions in Communication Research。London:Sage Publications, Inc.。  new window
5.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
6.Guilford, Joy Paul(1965)。Fundamental Statistics in Psychology and Education。McGraw-Hill。  new window
圖書論文
1.Derlega, V. J.、Winstead, B. A.、Wong, D. T. P.、Greenspan, M.(1987)。Self Disclosure and Relationship Development: An Attributional Analysis。Interpersonal Process: New Directions in Communication Research。London:Sage Publication, Inc.。  new window
 
 
 
 
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