本研究以個人電腦經銷商為對象，探討通路結構、供應商影響策略與經銷商滿意度的關係。研究發現，在通路結構上，考量相互依存度，可以解釋經銷商單邊依存度與供應商影響策略關係上的矛盾。當總相互依存度愈高，即經銷商與供應商彼此高度相互依賴時，供應商愈會採取要求與非強制策略；當相互依存不對稱性的差距愈高，即經銷商愈依賴供應商時，供應商愈會採取強制策略，愈不會採取非強制策略。在影響策略與滿意度的關係上，供應商使用允諾與非強制策略，會提高經銷商的經濟與社會滿意度，而強制策略則會降低經濟滿意度，要求策略會降低社會滿意度，且經濟滿意度會正向影響社會滿意度。可見，將滿意度區分為經濟與社會滿意度，可更清楚了解供應商影響策略與經銷商滿意度的關係。

The author investigates the retailers of personal computer and explores the relationships among channel structures, supplier's influence strategies, and retailer's satisfaction. The results show the mixed relationships between retailer's unilateral dependence and supplier's influence strategies can be explained by considering the interdependence between the suppliers and the retailers. The higher the total interdependence is, the supplier uses more request and noncoercive strategies. The higher the gap of interdependence asymmetry is, the supplier uses more coercive strategies and lesser the noncoercive strategies. As for the relationships between influence strategies and satisfaction, the greater use of promise and noncoercive strategies by the supplier fosters the retailer higher economic and social satisfaction, the greater use of coercive strategies by the suppliers fosters lower economic satisfaction, the greater use of request strategy by the supplier fosters lower social satisfaction, and the greater levels of economic satisfaction foster social satisfaction. Therefore, the discrimination of economic and social satisfaction is helpful for understanding the relationships between supplier's influence strategies and retailer's satisfaction.