外在環境的劇烈變遷，正衝擊著大學體育課程制度。將顧客至上、學生導向的企業行銷觀念導入學校體育課程規劃中，瞭解學生需求與期望，是大學體育當局必要的因應之道。因此，本研究以大葉大學301位學生為研究對象，探討其體育課程需求、運動設施需求、體育教學目標、體育課程教學措施滿意度、以及體育課程選課考慮因素等，以做為本校體育課程與運動設施規劃參考依據。

　　　　　Drastic changes in outside surroundings have been impacting physical education curriculum systems. Incorporating “Custom supremacy” and “Student-oriented” marketing opinions into the planning of physical education and endeavoring to realize students’ needs and expectations are appropriate ways for university physical education authorities to react. Hence, this research surveyed 301 Da-Yeh University students to investigate their preferences for the P.E. curriculum, demands for sport facilities, objectives for P.E. instruction, degree of satisfaction with P.E. instruction measures and consideration for various factors in the P.E. curriculum. The results of this research can be useful for reference in planning the P.E. curriculum and sport facilities for Da-Yeh University.