圖書| 1. | Freidson, Eliot(1986)。Professional Power: A Study of the Institutionalization of Formal Knowledge。Chicago：The University of Chicago Press。   |
| 2. | Littlejohn, Stephen W.(1989)。Theories of Human Communication。Belmont, CA：Wadsworth Publishing。 |
| 3. | 翁秀琪(1998)。大眾傳播理論與實證。臺北市：三民。 延伸查詢 |
| 4. | 蔡琰(20000000)。電視劇：戲劇傳播的敘事理論。臺北：三民。 延伸查詢 |
| 5. | Fiske, John、張錦華、劉榮玫、孫嘉蕊、黎雅麗(1995)。傳播符號學理論。遠流。 延伸查詢 |
| 6. | Buzzard, Karen(1998)。電子媒介視聽率調查：將閱聽人變成有意義的數字和金錢。電子媒介視聽率調查：將閱聽人變成有意義的數字和金錢。臺北。 延伸查詢 |
| 7. | 蔡美瑛(1994)。廣告電視媒介銷售。廣告電視媒介銷售。臺北。 延伸查詢 |
| 8. | Duranti, A.、Goodwin, C.(1982)。Rethinking Context: An Introduction。Rethinking Context: An Introduction。London。 |
| 9. | Fairclough, N.(1995)。Language and Power。Language and Power。London。 |
| 10. | Gumperz, John J.(1982)。Language and Social Identity。Language and Social Identity。Cambridge。 |
| 11. | Kepplinger, H.(1991)。The impact of presentation techniques: Theoretical aspects and empirical findings。Television and Political Advertising。N. J.。 |
| 12. | Tan, Ed S.、Boom, I.(1992)。Explorations in the psychological affect structure of narrative film。Reader Response to Literature: The Empirical Dimension。Berlin。 |
| 13. | Williams, Ray(1979)。Television: Technology and Cultural Forms。Television: Technology and Cultural Forms。London。 |