:::

詳目顯示

回上一頁
題名:網路購物取貨服務對便利商店店面需求之潛在影響--以統一超商為例
書刊名:臺大管理論叢
作者:石昌國張金鶚 引用關係彭建文 引用關係
作者(外文):Shih, Chang-kuoChang, Chin-ohPeng, Chien-wen
出版日期:2002
卷期:13:1
頁次:頁67-95
主題關鍵詞:電子商務網路購物取貨服務便利商店店面需求Online shoppingPick-up servicesChain storeLocation
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:42
連鎖便利商店由於其據點多、分佈廣、全天候營業的特質,使得便利商店在網路購物的物流末端得以扮演最後一哩 ( the last mile ) 的通路角色。然而,網路購物取貨服務對便利商店經營的重要程度為何?在網購取貨服務環境下,便利商店是否有持續擴點的需要?門市選址因素與過去文獻比較有否改變?為未來網路購物取貨服務環境下,便利商店發展所需關注的課題。 本研究以臺北市325家7-11門市為樣本,實證結果發現網路購物取貨服務數量對營業額有顯著影響,且對市區門市營業額的影響較郊區門市明顯。實證結果亦顯示位於市區商圈愈小的門市,其網購取貨數量愈多,意味網購取貨消費者對於門市區位可及性、便利性的要求較高,為因應綱購取貨龐大市場,7-11應持續礦張門市。此外,在選址因素方面,目前僅發現位於三角窗的門市 反而在網購取貨數量影響因素模式中不甚重要,亦隱含未來網路購物對實體店面區位的潛在衝擊。
Owing to the characteristic of numbers of shop fronts, widely spread and 24 hours open, chain stores in Taiwan become the last mile of online shopping. However, is online shopping with pick-up services important to the chain stores. Performance? Under the pick-up services environment, need the chain stores to be continually expand? As for the factors of deciding store location, is there any difference between nowaday pick-ups service environment and researches in the past. These issues are very important to the development of chain store in the future. Therefore, we examined 325 7-11 shops in Taipei as case studies. By regression model, we verify the relationship of cause effect among the store location factors, quantity of pick-up services and the store performance. Empirical results reveal that the quantity of pick-up services significantly affects store performance, and store's revenue in the city is significant than that in the suburban area. Furthermore, the smaller the store trade area leads to the larger quantity of pick-up services, which means the online shoppers' nearby pick-up services demand. Finally, unlike previous studies, stores on the crossroad do not significantly affect the quantity of pick-up services, which also implies the potential impact of online shopping pick-up services on chain stores location in the future.
期刊論文
1.Hendershott, P.、Hendershott, R.、Hendershott, T.(2000)。Will the Internet Reduce the Demand for the Mall Space?。Real Estate Finance,17(1),41-46。  new window
2.McMahan, J.(1999)。The Impact of E-commerce on Real Estate。Real Estate Issues,24(4),1-11。  new window
3.Wheaton, W. C.(1996)。A perspective on telecommunications technology and real estate: office, industrial, and retail markets。Real Estate Finance,13(2),13-17。  new window
4.Baen, J. S.(2000)。The Effect of Technology on Retail Sales, Commercial Property Values and Percentage Rents。Journal of Real Estate Portfolio Management,6(2),185-201。  new window
5.Coyle, S. M.(2000)。e-Retailing Update - Shopping in the 21st Century。Real Estate Finance,17(2),21-30。  new window
6.Ghosh, A.、Craig, C. S.(1991)。FRANSYS: A Franchise Distribution System Location Model。Journal of Retailing,67(4),466-495。  new window
7.Houston, F. S.、Stanton, J.(1984)。Evaluating Trade Areas for Convenience Stores。Journal of Retailing,60(1),124-136。  new window
8.Miller, N. G.(2000)。Retail Leasing in a Web Enabled World。Journal of Real Estate Portfolio Management,6(2),167-183。  new window
9.Rhodes, E.、Carter, R.(1998)。Electronic Commerce Technologies and Changing Product Distribution。International Journal of Technology Management,15(1/ 2),31-48。  new window
10.Vandell, K. D.、Carter, C. C.(1993)。Retail Store Location and Analysis: A Review of the Research。Journal of Real Estate Research,1,13-45。  new window
11.Winograd, B.、Conner, P.、Liang, Y.、Whitaker, W.(2000)。Conjecture on the Impact of Technology on Real Estate。Real Estate Finance,17(2),11-19。  new window
會議論文
1.石昌國、張金鶚、彭建文(2001)。網路購物物流服務對連鎖便利商店營業額之影響。沒有紀錄。113-147。  延伸查詢new window
2.陳淑美、彭建文(2001)。線上購物與實體商店購物之競爭分析。沒有紀錄。67-89。  延伸查詢new window
學位論文
1.李仰哲(1991)。連鎖便利商店店址選擇之研究(碩士論文)。國立成功大學。  延伸查詢new window
2.高順興(1997)。智慧型便利商店店址決策支援系統,高雄。  延伸查詢new window
3.梁煒怡(1995)。連鎖便利商店區位因素與營業額之關係-以臺北市為例,0。  延伸查詢new window
4.黃清枝(1994)。便利商店商圈範圍、形態與影響因素之研究,0。  延伸查詢new window
5.盧科銘(1996)。不同連鎖便利商店系統在高雄市競爭態勢之比較,0。  延伸查詢new window
圖書
1.Lösch, A.、Woglom, W. H.(1954)。The Economics of Location。New Haven, CT:Yale University Press。  new window
2.周文賢(2000)。多變量統計分析:SAS/STAT使用方法。臺北:智勝文化事業有限公司。  延伸查詢new window
3.Gujarati, Damodar N.(1995)。Basic Econometrics。McGraw-Hill, Inc.。  new window
4.Luce, R. Duncan(1959)。Individual choice behavior: A theoretical analysis。John Wiley & Sons。  new window
5.Christaller, Walter、Baskin, Carlisle W.(1966)。Central Places in Southern Germany。Prentice-Hall。  new window
6.張守鈞(1993)。個體經濟學理論分析。個體經濟學理論分析。臺北。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關博士論文
 
無相關書籍
 
無相關著作
 
無相關點閱
 
QR Code
QRCODE