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題名：降低消費者網路購物知覺風險策略之研究
書刊名：產業管理學報
作者：徐村和 引用關係／吳淑敏 引用關係／林凌仲
作者(外文)：Hsu, Tsuen-ho／Wu, Shwu-ming／Lin, Ling-zhong
出版日期：2002
卷期：3:1
頁次：頁153-175
主題關鍵詞：網路購物；知覺風險；聯合分析；風險趨避策略；Internet shopping；Perceived risk；Conjoint analysis；Risk relievers
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:45
期刊論文
1.Zott, C.、Amit, R. B.、Donlevy, J.(2000)。Strategies for Value Creation in E-Commerce: Best Practice in Europe。European Management Journal，18(5)，463-475。  new window
2.Taylor, James W.(1974)。The Role of Risk in Consumer Behavior。Journal of Marketing，38(2)，54-60。  new window
3.Sheth, J. N.(1970)。Are there differences in dissonance reduction behavior between students and housewives?。Journal of Marketing Research，5，307-310。  new window
4.Akaah, I. P.、Korgaonkar, P. K.(1988)。A conjoint investigation of the relative importance of risk relievers in direct marketing。Journal of Advertising Research，28(4)，38-44。  new window
5.Chaudhuri, A.(1997)。Consumption Emotion and Perceived Risk: A Macro-Analytic Approach。Journal of Business Research，39(2)，81-92。  new window
6.Garner, S. J.(1986)。Perceived Risk and Information Sources in Services Purchasing。Mid-Atlantic Journal of Business，24(2)，49-58。  new window
7.Spence, H. E.、Engel, J. F.、Blackwell, R. D.(1970)。Perceived Risk in Mail-order and Retail Store Buying。Journal of Marketing Research，7(3)，364-369。  new window
8.Innis, D. E.、Unnava, H. R.(1991)。The Usefulness of Product Warranties For Reputable and New Brands。Advances in Consumer Research，18，317-322。  new window
9.陳光榮(1998)。網際網路的新商機與行銷通路所產生的變革。經濟情勢暨評論，4(3)，52- 59。  延伸查詢new window
10.謝效昭(19980600)。網際網路應用策略與行銷策略的關聯研究。東吳經濟商學學報，21，83-108。new window  延伸查詢new window
11.Creen, P. E.、Krieger, A. M.(1996)。Individualized hybrid models for conjoint analysis。Management Science，42(6)，850-867。  new window
12.Dyer, J. A.、Sarin, R. K.(1979)。Measurable multi-attribute value functions。Operations Research，27，810-822。  new window
13.Lin, Y. J.(2000)。Study on recreation site choice behavior: application of stated preference models。Journal of Outdoor Recreation Study，13(1)，63-86。  new window
14.Mitchell, V. W.(1992)。Understanding consumers' behavior: can perceived risk theory help?。Management Decision，30(3)，26-31。  new window
15.Mitra, K.、Reiss, M. C.、Capella, L. M.(1999)。An examination of perceived risk, information search and behavioral intention in search, experience and credence services。The Journal of Services Marketings，13(3)，208-228。  new window
16.Roy, B.(1990)。Decision aid and decision making。European Journal of Operational Research，45，324-333。  new window
17.Ulengin, Burc、Ulengin, Fusun、Guvenc, Umit(2001)。A multidimensional approach to urban quality of life: The case of Istanbul。European Journal of Operational Research，130，361-374。  new window
18.Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing，35(1)，56-61。  new window
19.Paul, Pallab(1996)。Marketing on the Internet。Journal of Consumer Marketing，13(4)，27-39。  new window
20.Van Der Haar, Jeanke W.、Kemp, R. G. M.、Omta, O.(2001)。Creating value that cannot be copied。Industrial Marketing Management，30(8)，627-636。  new window
21.Derbaix, C.(1983)。Perceived Risk and Risk Relievers: An Empirical Investigation。Journal of Economic Psychology，3(1)，19-38。  new window
22.Bettman, James R.(1973)。Perceived Risk and Its Components: A Model and Empirical Test。Journal of Marketing Research，10(2)，184-190。  new window
23.Shimp, T. A.、Bearden, W. O.(1982)。Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions。Journal of Consumer Research，9(1)，38-46。  new window
24.Tan, S. Jiuan(1999)。Strategies for Reducing Consumers' Risk Aversion in Internet Shopping。Journal of Consumer Marketing，16(2)，163-180。  new window
25.Saaty, Thomas L.(1990)。How to make a decision: the analytic hierarchy process。European Journal of Operational Research，48(1)，9-26。  new window
26.Garretson, Judith A.、Clow, Kenneth E.(1999)。The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry。Journal of Services Marketing，13(1)，59-72。  new window
27.Stone, Robert N.、Grønhaug, Kjell(1993)。Perceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing，27(3)，39-50。  new window
28.Peter, J. Paul、Tarpey, Lawrence X.(1975)。A Comparative Analysis of Three Consumer Decision Strategies。Journal of Consumer Research，2(1)，29-37。  new window
29.Weber, Elke U.、Milliman, Richard A.(1997)。Perceived Risk Attitudes: Relating Risk Perception to Risky Choice。Management Science，43(2)，123-144。  new window
30.Boulding, William、Kirmani, Amna(1993)。A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?。Journal of Consumer Research，20，111-123。  new window
會議論文
1.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research，(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
圖書
1.Belch, G. E.、Belch, M. A.(2001)。Advertising and Promotion: An Integrated Marketing Communications Perspective。Boston：McGraw-Hill。  new window
2.Cox, D. F.(1967)。Risk Taking and Information Handling in Consumer Behavior。Boston, MA：Harvard University Press。  new window
3.Bryman, A.、Cramer, D.(1997)。Quantitative Data Analysis with SPSS for Windows。London：Routledge。  new window
4.Keeney, R. L.、Raiffa, H.(1976)。Decision with Multiple Objectives: Preferences and Value Tradeoffs。New York, NY：Wiley。  new window
5.Keeney, R.(1996)。Value-focused thinking: A path to creative decision-making。Cambridge, MA：Harvard University Press。  new window
6.McDaniel, C.、Gates, R.(1998)。Contemporary Marketing Research。Cincinnati, OH：West Publishing。  new window
7.Tull, D. S.、Hawkins, D. I.(1993)。Marketing research : measurement and method。New York, NY：Macmillan Publishing Company。  new window
8.Malhotra, N. K.(1993)。Marketing Research: An Applied Orientation。Englewood Cliffs, NJ：Prentice-Hall。  new window
9.Bettman, Joseph R.(1979)。An Information Processing Theory of Consumer Choice。Addison-Wesley。  new window
10.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
11.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1995)。Multivariate Data Analysis: with Readings。Prentice Hall。  new window
圖書論文
1.Cox, D. F.、Rich, S. U.(1967)。Perceived Risk and Consumer Decision Making--the Case of Telephone Shopping。Consumer Behavior。Boston, MA：Harvard University Press。  new window
2.Cunningham, S. M.(1967)。The major dimensions of perceived risk。Risk Taking and Information Handling in Consumer Behavior。Boston, MA：Boston University Press。  new window
3.Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking。Dynamic marketing for a Changing World。Chicago：American Marketing Association。  new window
 
 
 
 
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