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題名：網際網路商業環境上降低消費者認知風險的研究--以電腦遊戲軟體為例
書刊名：產業論壇
作者：鄭明松 引用關係／王維鳴
作者(外文)：Cheng, Julian／Wang, Wei-ming
出版日期：2003
卷期：4:2
頁次：頁233-262
主題關鍵詞：網際網路；認知風險；產品知識；資訊搜尋成本；虛擬經驗；虛擬社群；網際網路練達性；Internet；Perceived risk；Product knowledge；Product search cost；Virtual experience；Virtual community；Internet proficiency
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:21
  • 點閱點閱:30
Other
1.Peterson, R. A., S. Balasubramanian, and B. J. Bronnenberg(1997)。Exploring the Implications of the Internet for Consumer Marketing。  new window
期刊論文
1.Etzioni, A.、Etzioni, O.(1999)。Face-to-face and computer-mediated communities: A comparative analysis。The Information Society，15(4)，241-248。  new window
2.Calfee, J. E.、Ford, G.(1988)。Economics, Information, and Consumer Behavior。Advances in Consumer Research，21，311-322。  new window
3.Ward, M. R.、Lee, M. J.(2000)。Internet shopping, consumer search and product branding。Journal of Product and Brand Management，9(1)，6-20。  new window
4.Stone, Robert N.、Gronhaug, Kjell(1993)。Peceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing，27(3)，39-50。  new window
5.Hugstand, P.、Taylor, J. W.、Bruce, G. D.(1987)。The Effects of Social Risk on Consumer Information Search。Journal of Service Marketing，1(1)，47-52。  new window
6.Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research，12(1)，1-16。  new window
7.Nelson, Phillip J.(1974)。Advertising as information。The Journal of Political Economy，82(4)，729-754。  new window
8.Srinivasan, Narasimhan、Ratchford, Brian T.(1991)。An empirical test of a model of external search for automobiles。Journal of Consumer Research，18(2)，233-242。  new window
9.Yavas, U.(1998)。The Base of Power in International Channels。International Marketing Review，15(2/3)，140-150。  new window
10.Roselius, T.(1971)。Consumer Ranking of Risk Reduction Method。Journal of Marketing，35，56-61。  new window
11.Van Den Poel, Dirk、Leunis, Joseph(1999)。Consumer Acceptance of the Internet as a Channel of Distribution。Journal of Business Research，45(3)，249-256。  new window
12.Akaah, I. P.、Korgaonkar, P. K.(1988)。A conjoint investigation of the relative importance of risk relievers in direct marketing。Journal of Advertising Research，28(4)，38-44。  new window
13.Garner, S. J.(1986)。Perceived risk and information sources in services purchasing。The Mid-Atlantic Journal of Business，24(2)，49-58。  new window
14.Schmidt, Jeffrey B.、Spreng, Richard A.(1996)。A Proposed Model of External Consumer Information Search。Journal of the Academy of Marketing Science，24(3)，246-256。  new window
15.蔡東峻、李奇勳(19991200)。消費者特性與網際網路購物意願關係之研究。管理學報，16(4)，557-580。new window  延伸查詢new window
16.Park, C. W.、Feick, L.、Mothersbaugh, D. L.(1992)。Consumer knowledge assessment: How product experience and knowledge of brands, attributes, and features affects what we think we know。Advances in Consumer Research，19(3)，193-198。  new window
17.Armstrong, J. S.、Overton, T. S.(1997)。Estimating non-response bias in mail surveys。Journal of Marketing Research，14(3)，396-402。  new window
18.Alba, Joseph W.、Hutchinson, John Wesley(1987)。Dimensions of Consumer Expertise。Journal of Consumer Research，13(4)，411-454。  new window
19.Kaplan, Leon B.、Szybillo, George J.、Jacoby, Jacob(1974)。Components of Perceived Risk in Product Purchase: A Cross-validation。Journal of Applied Psychology，59(3)，287-291。  new window
20.Stigler, George Joseph(1961)。The Economics of Information。Journal of Political Economy，69(3)，213-225。  new window
21.Mitchell, V. W.、Greatorex, M.(1993)。Risk perception and reduction in the purchase of consumer services。The Service Industries Journal，13(4)，179-200。  new window
22.Armstrong, A. G.、Hagel, John III(1996)。The real value of on-line communities。Harvard Business Review，74(3)，134-141。  new window
23.Tan, S. Jiuan(1999)。Strategies for Reducing Consumers' Risk Aversion in Internet Shopping。Journal of Consumer Marketing，16(2)，163-180。  new window
24.Lynch, John G. Jr.、Ariely, Dan(2000)。Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution。Marketing Science，19(1)，83-103。  new window
25.Klein, Lisa R.(1998)。Evaluating the Potential of Interactive Media Through a New Lens: Search versus Experience Goods。Journal of Business Research，41(3)，195-203。  new window
26.Murray, Keith B.(1991)。A test of services marketing theory: Consumer information acquisition activities。Journal of Marketing，55(1)，10-25。  new window
27.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing，60(3)，50-68。  new window
28.Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research，16(1)，64-73。  new window
29.Tauber, Edward M.(1972)。Why do people shop?。Journal of Marketing，36(4)，46-59。  new window
30.Feldman, Jack M.、Lynch, John G. Jr.(1988)。Self-generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior。Journal of Applied Psychology，73(3)，421-435。  new window
31.Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research，15(2)，253-264。  new window
會議論文
1.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research，(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
圖書
1.Kotler, P.(1999)。Marketing Management: Anslysis, Planning, Implementation and Control。Englewood Cliffs, NJ：Upper Saddle River, NJ：Prentice-Hall, Inc.。  new window
2.Hanson, Ward A.(2000)。Principles of internet marketing。South-Western College Publishing。  new window
其他
1.姜伶穎(2000)。網際網路用戶行為及網路廣告效果評量方式。  延伸查詢new window
2.賴建都(1998)。網際網路廣告訊息設計之研究。new window  延伸查詢new window
3.鍾佑德(2000)。網站特性對網路購物風險與資訊搜尋策略影響之研究。  延伸查詢new window
4.Brenner, E.(2000)。Virtual Communities in the Business World。  new window
5.Chaudhury, A., D. N. Mallick, and H. R. Rao(2001)。Web Channel in E-commerce。  new window
6.Farley, J. V.(1964)。Brand Loyalty and the Economics of Information。  new window
7.Green, P. E.(1966)。Consumer Use of Information。  new window
8.Lanzetta, T., V. Kanareff(1962)。Information Cost, Amount of Payoff and Level of Aspiration as Determinants of Information Sceking in Decision Making。  new window
9.Marks, L. J., and J. C. Olson(1981)。Toward a Cognitive Structure Conceptualization of Product Familiarity。  new window
10.Mazis, M. B., R. Staelin, H. Beales, and S. Salop(1981)。A Framework for Evaluation Consumer Information Regulation。  new window
11.Olson, J. C.(1977)。Price as an Information Cue: Effects on Product Evaluation。  new window
12.Ratchford, B. T.(1980)。The Value of Information for Selected Appliances。  new window
13.Solomon, M. R.。Consumer Behavior: Buying, Having and Being。  new window
14.Woodside, A. G.(1968)。Group Influence and Consumer Risk Taking: An Experimental Study。  new window
圖書論文
1.Cox, Donald F.(1967)。Risk Handling in Consumer Behavior: An Intensive Study of Two Cases。Risk Taking and Information Handling in Consumer Behavior。Boston, MA：Harvard University Press。  new window
2.Cunningham, Scott M.(1967)。The Major Dimensions of Perceived Risk。Risk Taking and Information Handling in Consumer Behavior。Harvard University Press。  new window
3.Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking。Dynamic marketing for a Changing World。Chicago：American Marketing Association。  new window
 
 
 
 
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