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N. Mallick, and H. R. Rao(2001)。Web Channel in E-commerce。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Farley, J. V.(1964)。Brand Loyalty and the Economics of Information。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Green, P. E.(1966)。Consumer Use of Information。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Lanzetta, T., V. Kanareff(1962)。Information Cost, Amount of Payoff and Level of Aspiration as Determinants of Information Sceking in Decision Making。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Marks, L. J., and J. C. Olson(1981)。Toward a Cognitive Structure Conceptualization of Product Familiarity。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Mazis, M. B., R. Staelin, H. Beales, and S. Salop(1981)。A Framework for Evaluation Consumer Information Regulation。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Olson, J. C.(1977)。Price as an Information Cue: Effects on Product Evaluation。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Ratchford, B. T.(1980)。The Value of Information for Selected Appliances。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Solomon, M. R.。Consumer Behavior: Buying, Having and Being。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Woodside, A. G.(1968)。Group Influence and Consumer Risk Taking: An Experimental Study。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Cox, Donald F.(1967)。Risk Handling in Consumer Behavior: An Intensive Study of Two Cases。Risk Taking and Information Handling in Consumer Behavior。Boston, MA:Harvard University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Cunningham, Scott M.(1967)。The Major Dimensions of Perceived Risk。Risk Taking and Information Handling in Consumer Behavior。Harvard University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking。Dynamic marketing for a Changing World。Chicago:American Marketing Association。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |