以方法目標鏈結模式探討服飾的顧客價值--定性法__臺灣人文及社會科學引文索引資料庫

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題名：	以方法目標鏈結模式探討服飾的顧客價值--定性法
書刊名：	管理研究學報
作者：	黃盈裕／周庭銳／周逸衡
作者(外文)：	Huang, Ying-yuh／Chou, Ting-jui／Jou, Jacob Yuh-hen
出版日期：	2003
卷期：	3:1
頁次：	頁39-69
主題關鍵詞：	方法目標鏈結模式；內容分析；硬式階梯方法；價值階層圖；顧客價值；Means-end chain；Content analysis；Hard laddering；Hierachical value map；Customer value
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:0 點閱:45

本研究針對服飾的消費經驗，採取「硬式階梯」方法搜集資料，並以「內容分析」方法進行資料的歸類，從而探討效率、卓越、地位、尊敬、遊樂、美感、倫理與心靈等八類「顧客價值」，以了解屬性、結果與目標三個層級本身之形成因素，且計算各個層級出現的次數，然後推衍屬性與結果兩者間的關係以及結果與目標兩者間的關係，進而建構起「顧客價值」的「方法目標鏈結模式」。本研究除彌補在「顧客價值」實證研究上，結果與目標兩個層級上的不足外，並描繪出本土化的「顧客價值階層圖」。研究發現小部分的相關屬性變項、結果變項與目標變項，會同時出現在不同類型的價值之中，顯示就有的三個構面分類方法仍有改進的餘地。

以文找文

This study adopts hard laddering to collect information and conducts content analysis. This article investigates the eight types of customer value that includes efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality. Factors constructing attributes, consequences and goals are also discussed. The number of occurrence of each level of means-end chain is calculated. The relationships between attribute-consequence and consequence-goal links are also examined. From theses, a means-end chain of customer value could be constructed. This study not only enhances the empirical insufficiency in consequence and goal level of customer value, but also depicts a hierarchical value map fit for domestic research and application. This article shows that the same variables of each level can be found in different types of customer value. It suggests that the typology of customer value could be further improved.

以文找文

期刊論文
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研究報告
1.	Petersen, Donald E.(1990)。Beyond Satisfaction。New York：The Conference Board。

圖書
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圖書論文
1.	Brown, S.(1999)。Devaluing value: The apophatic ethic and the spirit of postmodern consumption。Consumer value: A framework for analysis and research。New York：Routledge。
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5.	Frankena, W.(1967)。Value and Valuation。The Encyclopedia of Philosophy。New York, N.Y.：The MacMillan Company。
6.	Richins, Marsha L.(1999)。Possessions, Materialism, and Other-Directedness in the Expression of Self。Consumer Value: A Framework for Analysis and Research。New York：Routledge。
7.	Holbrook, Morris B.(1999)。Introduction to Consumer Value。Consumer Value: A Framework for Analysis and Research。Routledge。
8.	Geistfeld, Lyle V.、Sproles, George B.、Badenhop, Susan B.(1977)。The Concept and Measurement of a Hierarchy of Product Characteristics。Advances in Consumer Research。Ann Arbor, Mich：Association for Consumer Research。
9.	Imai, K.、Nonaka, I.、Takeuchi, H.(1988)。Managing the Product Development Process: How Japanese Companies Learn and Unlearn。Readings in the Management of Innovation。
10.	Olson, Jerry C.、Reynolds, Thomas J.(1983)。Understanding Consumers' Cognitive Structures: Implications for Marketing Strategy。Advertising and Consumer Psychology。Lexington, Mass：Lexington Books。
11.	Sheth, Jagdish N.(1974)。A Theory of Family Buying Decisions。Models of Buying Behavior。New York：Harper & Row。
12.	Smith, Craig N.(1999)。The Value of Status and the Status of Value。Consumer Value: A Framework for Analysis and Research。New York：Routledge。
13.	Holbrook, M. B.(1994)。Axiology, aesthetics and apparel: Some reflections on the old school tie。Aesthetics of Textiles and Clothing: Advancing Multi-Disciplinary Perspectives。Monument, CO：International Textiles and Apparel Association。
14.	Holbrook, Morris B.(1994)。The nature of customer value: An axiology of services in the consumption experience。Service quality: New directions in theory and practice。Sage Publications。
15.	Wagner, Janet(1999)。Aesthetic value: beauty in art and fashion。Consumer Value: A Framework for Analysis and Research。Routledge。

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